Galaxy S9 and S9+ shipments surpassed 8 million units in first month of sales

Galaxy S9 and S9+ shipments surpassed 8 million units in first month of sales
Samsung Galaxy S9 shipments surpassed 8 million units in launch month according to analysts. Despite the Galaxy S9 series being made available in more markets upon release, it appears the new lineup’s appeal was not enough to significantly improve upon last year’s Galaxy S8 launch, according to analysts at Canalys.

As stated by the report, Samsung managed to ship a total of 8 million Galaxy S9 and S9+ units during the first 30 days of sales, a figure that matches the shipments of last year’s Galaxy S8 series. Despite this, however, it appears the dual-camera setup on the Galaxy S9+ has converted the larger variant into the more popular device of the two, which will affect Samsung positively when it comes to total revenue. In addition, of the 8 million shipments, roughly 2.8 million devices were destined to US consumers, while a further 1 million units were intended for South Korea. Nevertheless, the popularity of Samsung’s latest flagships failed to surpass that of its 2016 lineup, which saw the launch of the Galaxy S7 and the larger Galaxy S7 Edge.

This duo of devices managed to achieve over 9 million shipments in their first month of sales back in March 2016 and eventually went on to achieve a total of 48 million device shipments over the course of twelve months. The Galaxy S8 and S8+, on the other hand, reached just 41 million units in their first year of sales. With this year’s flagship lineup, however, the report does expect Galaxy S9 sales to gather pace throughout the rest of the year, reaching a total of roughly 45 million shipments. Unfortunately for Samsung, though, the company’s attempt to increase sales and maintain its market share will come at a cost, with a number of retailers already cutting the price of Galaxy S9 devices, which will ultimately eat away at profits. Nonetheless, the South Korean company is said to be happy with this if it means maintaining its dominant position.

By being forced to cut prices in order to maintain demand, and the increased competition from lower-cost devices, Samsung may not be able to maintain its high prices much longer. After all, smartphones such as Huawei’s P20 Pro offer significant savings over Samsung’s flagships and some even consider these cheaper alternatives to be superior. With the Galaxy Note 9 expected to make its debut towards the end of summer, though, it shouldn't be too long before consumers can see how Samsung chooses to price its future flagship releases in the increasingly tough smartphone market.

source: Canalys

Related phones

Galaxy S9
  • Display 5.8" 1440 x 2960 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh(31h talk time)
Galaxy S9+
  • Display 6.2" 1440 x 2960 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 64 GB + microSDXC
  • Battery 3500 mAh(35h talk time)



1. Bankz

Posts: 2543; Member since: Apr 08, 2016


2. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

It's time for flagship prices to come down. Samsung, and Apple users are starting to speak with their wallets.

10. midan

Posts: 2869; Member since: Oct 09, 2017

today news "However, GfK also noted that while unit sales across the industry were down from last year, "consumers are tending to choose higher-priced models as they embrace the latest innovations offered by smartphone brands."

11. c.m.s

Posts: 236; Member since: Dec 10, 2017

Personally I think it has more to do with people sticking with their high-end phones for a longer period of time now than a few years ago. Phones are getting so good that you don't need to get a new one every other year. In other words, the high-end market is saturated and the higher price the companies answer for it. So i'm not expecting prices to go down.

16. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

I agree with you, but that could also be a form of speaking with their wallets. Keep their current devices longer, cause they see no compelling reason to upgrade.

3. Medoogalaxy

Posts: 232; Member since: May 25, 2017

I bought it recently me and my brother i preferred the S9 on the S9+ because I love the average size it is great except battery is not quite strong, the phone close to perfection, the price is appropriate, and they did not delete the 3.5 jack which is important to me. I do not think I will change my phone until comes foldable phone

4. Farcaster

Posts: 159; Member since: Apr 16, 2018

Could be in part due to recent phones being more future-proof. There simply isn't enough inceptive to upgrade when your existing phone works just fine.

5. Foxgabanna

Posts: 597; Member since: Sep 11, 2016

Meh. I had one and took it back. Didn’t feel like it was worth 900+ dollars over my S8+. Ended up getting an iPhone X and I’m loving this little booger.

8. bur60

Posts: 981; Member since: Jul 07, 2014

Sounds weird what you are saying in all honesty. The price of the iPhone x feels like it's worth for the upgrade you get over the S8+? I'd say neither the X nor the S9+ are worth their price.

12. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

I completely agree. The iPhone X and Galaxy S9+ isn't worth the money you have to spend, when you already have the Galaxy S8+. It's probably just some Apple fan who made up a fake story in order to create some propaganda for Apple. It happens a lot more often that you would want it to. Some people are overly attached to their brand, and that especially seems to be a thing for Apple, as Apple has the whole walled garden business plan.

19. darkkjedii

Posts: 31034; Member since: Feb 05, 2011

He's lying dude, he's a big time Samsung hating Apple fanboy. Dont believe that crap he posted for a second.

15. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

I wanted to say the same thing except I never have the S8+ but I do owned iPhone 7 and ended up getting an X. Weird! Lol.

28. Tipus

Posts: 868; Member since: Sep 30, 2016


6. Ciro1900

Posts: 591; Member since: Dec 17, 2017

here in the warehouse are taking dust

27. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Are you talking about whole X series line of Sony?

7. piyath

Posts: 2445; Member since: Mar 23, 2012

Competition is fierce these days compared to S7 days. Sammy need to innovate harder or concentrate on mid range segment more. And the 45 million expectation won't be achieved in this environment no matter what. Oneplus 6, 2018 iPhone X lineup, iPhone SE2, upcoming Nokia lineup, Huawei P20 Pro, LG G7, Awesome mid range phones from huawei, motorola and xiaomi.

9. bur60

Posts: 981; Member since: Jul 07, 2014

A lot of S7 users I know didn't feel like upgrading. Neither did I. Samsung offered 260 euro's for my S7 with a trade in deal, T-mobile cut off 200 euros off my S9+, which essentially meant that Im paying 500 euro for the S9+. I thought yea why not.

13. Humanoid

Posts: 1226; Member since: Dec 11, 2017

See the s8 duo sold about 16% less than s7 duo. And some ppl think that design change can increase sales.

14. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

People are not buying smartphones as often as they did, as smartphone innovation has slowed down a lot for ever single company. This means people often use a 2/3 year renewal scheme, which means that sales in the high end segment is going to flatline for known companies, as seen by sales from every major brand. I do understand why people are still choosing the S9 and S9+ to be the phone that they're finally going to upgrade to, as they're fantastic smartphones. You can not find a single smartphone on the market, who offers as many hardware features as the Galaxy S9 and S9+. It's the best all-round smartphone on the market, as no other smartphone can beat the hardware package.

17. jrhAR

Posts: 25; Member since: Dec 11, 2017

I switched from iPhone after being with it since 3GS. Got tired of Apple's arrogance of higher prices for fewer features (also hated the notch). That said, I love my 9+, but do miss a few usability features from great stock iOS apps like Reminders (Google really needs to develop a suite of stock Android apps that match Apple's). I love the 9+ display (but do wish it were flat instead of rounded, to reduce breakage risk, even with my case). I'm 70+, not a fanboy of either camp, will go with whichever I think best (I also love my Huawei tablet and would consider a Huawei phone, US Govt notwithstanding).

20. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

You can easily find a great reminders app in the Play Store. It's a simple app, so that's definitely not going to be hard to find a free app that can fulfill that task.

18. midan

Posts: 2869; Member since: Oct 09, 2017

I can see why sales of S9 are bad, they really should have had new design, it just was so boring phone to buy with such a high price. Don't get me wrong it's propably great device, but knowing the current market situation, it just isn't enough and new design would have helped atleast a little bit. It's still long away when S10 comes, so Samsung will have very difficult year phone wise.

21. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

"I can see why sales of S9 are bad, they really should have had new design, it just was so boring phone to buy with such a high price. " Are you actually serious? I'm so tired of your biased Apple fanboy messages. You asked me why i was in an Apple article the other day, so i'm going to ask you why you're even posting pure crap like this in a Samsung thread? You clearly only have Apple on your mind, as your biased opinion comes through in everything you write, including this post. Samsung completely overhauled the design of their smartphones with the Galaxy S8, and the S9 is the perfected version of the foundation that is the Galaxy S8 design. The design is literally only a generation old. Your beloved Apple has used the same design for 4 generations now, which is 4 times longer than Samsung has. They used the same design for the iPhone 6, iPhone 6s, iPhone 7 and iPhone 8. They're still using a design in 2018 with massive bezels and a screen-to-body ratio of 65%. The Galaxy S9, however, has a screen to body ratio of 84%, which is higher than even the iPhone X. It's ridiculous for you to complain that Samsung has kept the same design for a single generation, when Apple keeps their design for 4 times longer. Are you going to complain when Apple launches their new smartphones in 2018? They're all going to have the exact same design as the iPhone X, which means they're re-using the same design. If i follow your logic, then all of those phones are boring as well, as they're just using the same old design as last year's phone. Samsung isn't going to have a tough yeah, they're fine. They will have just as much trouble as every other major brand at the moment, as people aren't switching out their phones as often anymore. There is a reason Apple had to cut orders down by 50% for the iPhone X.

22. midan

Posts: 2869; Member since: Oct 09, 2017

Haha you did it again! Why did you bring Apple here? I didn't said anything about Apple. I just said why S9 sales are low and you can't handle it. I would still use 6s without X. I wouldn't have bought 8 because it looks same than my 6s and doesn't offer enough new. I wouldn't spend that much money and buy "same" phone again. I bought X because it feels new and fresh and i actually get lot for my money. Also If people want iOS phone their only choice is to buy iPhone no matter what the design is. When you buy Android phone like you said it yourself ;) there's lot of choices, which means you have to stand out from the rest (that's why companies are now doing notch phones), they want to offer something else than what everyone else, but well it doesn't work that well anymore because now so many does notches :) So again you missed the point and went completely crazy with your stuff.

23. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

I was talking about Apple, as they were the best example of a company keeping the same design year after year after years, and it was an example you could relate to, as you're quite the Apple "loyalist". I didn't see you complain about Apple keeping the same design for 4 years in a row, yet you write things such as "boring", because Samsung uses the completely overhauled design of the S8 as the foundation that they perfected with the S9. We aren't looking at the same numbers tho, as S9's sales figures aren't low at all. They have tied the S8 and S8+ sales figures in the first month, and they're going to pass them in overall sales according to experts. That's pretty fantastic. " I bought X because it feels new and fresh and i actually get lot for my money." It's definitely a long overdue overhaul of the iPhone design, but it's debatable if you actually get a lot for your money. It's the most expensive flagship smartphone on the market and it doesn't even have a headphone jack or expandable storage. Yes, it might be worth it to you personally, which isn't something that will surprise anyone on this site, but objectively speaking you don't get as much for your money as you do with competing smartphones. Lastly, as you said yourself, the notch design is everywhere now. This means that the notch design isn't unique, it's actually kind of boring and generic, as everyone is doing it. This actually means that Samsung's Inifinity design language stands out, as they don't have a notch. Furthermore, there are other ways to stand out than just design. Samsung stands out by having expandable storage and a headphone jack in 2018, something that a lot of people use, as there isn't any better replacements for those 2 things yet.

25. midan

Posts: 2869; Member since: Oct 09, 2017

"We aren't looking at the same numbers tho, as S9's sales figures aren't low at all. They have tied the S8 and S8+ sales figures in the first month, and they're going to pass them in overall sales according to experts. That's pretty fantastic." This is shipments, also S9 launch was lot wider, so the shipments should have been lot higher not same level. This actually tells S9 selling worse because shipments are only same level. Samsung said they expected sell more so they propably went big with shipments at launch so they won't outsold them. When so many places offers those phone discount price already it pretty much says Samsung shipped too many and the demand what they expected just isn't there. And no S9 won't pass overall sales of S8.

26. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

The fact that the launch was wider just shows that Samsung did a better job with their sales strategy this year. If they are able to attain a higher number of sales, then it doesn't matter how they did it, as the sales will be there regardless of how they got them. The fact is that the S9's sold just as well as the S8's during the first month. The experts are also saying that according to their analysis the S9's sales figures will be better than that of the S8's. You simply saying "no it won't" is just sad. You have literally nothing to back that claim apart from your prejudice against Samsung. Furthermore, the discount happens because it's 2 months since the Galaxy S9's were announced, which is the time where you will typically see discounts on flagship smartphones. This is especially the case within the Android world, as you constantly have new smartphones launching essentially every month of the year, and they're always trying to outdo the smartphones already on the market. This pricing happens with every single Android flagship, because of the fact that there is actually competition. If a company is trying to literally rob you with ridiculous prices, such as 1000$ for a smartphone without a headphone jack or expandable storage, then you can simply buy a smartphone from another brand. This is only a thing on the Android side tho, as you're stuck with whatever Apple gives you on the IOS side, as IOS is an Apple controlled field, which means the consumers really doesn't have anything to say compared to what they do on the Android side.

30. midan

Posts: 2869; Member since: Oct 09, 2017

"Susquehanna analyst Mehdi Hosseini recently told clients that the manufacturer has cut production plans for the Galaxy S9 from 40 million units to a range of 32-34 million." "Samsung Tops Profit Estimates, Warns of Weaker Phone Demand" "Samsung warned in a statement that its mobile business will see “stagnant sales of flagship models amid weak demand and an increase in marketing expenses” in the current quarter."

31. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Different experts clearly have different prognosis, and the only thing we can do is wait and see what happens. None of us can tell the future and if the experts can't even agree, then this conversation isn't really going to go anywhere. At the end of the day we really shouldn't care this much about how much a company sells, as we shouldn't be caring about a company's bottom line as a consumer. We should should be caring about ourselves as consumer, and what kind of products we're offered at what price from those companies. I personally don't like paying over 1000$ for a smartphone, so i find Apple's prices a bit ridiculous personally. If others expected as much money for their phone as that, then i wouldn't buy it either, regardless of who sold it. There is a reason i don't buy those special edition phones, as they're so expensive. The thing that really annoys me as a European consumer is that Apple slaps an additional 50% on top of their US pricing in Europe, even though the tax difference is nowhere near that level. That is the kind of things i think we should care about, not the bottom line of companies that are already doing well.

29. BlackhawkFlys

Posts: 914; Member since: May 07, 2014

Hi, Techie. Good to see you here.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.