Full-screen ads coming to Apple iPhone and Apple iPad apps?

Full-screen ads coming to Apple iPhone and Apple iPad apps?
Apple is making changes to its iAds mobile ad platform that would allow full-screen ads to play inside apps for the Apple iPhone and Apple iPad. The ads will look similar to television spots and will play automatically without the user having to click on a banner. Unfortunately, the ads are designed to interrupt whatever you are doing with the app, although most likely they will play during moments of transition in a game, like in between levels.

One source said that Apple would sell the spots through its newly launched ad exchange. The Cupertino based tech titan first unveiled iAds back in 2010, charging $1 million for a campaign. That price has since dropped to $100,000 even though Apple has added new features like maps to the ads. According to IDC, Apple brought in $125 million in online ad sales in 2012 compared to the $243 million that Google rang up in online ad sales that same year.

Apple currently has just 3% of the U.S.online ad market, according to EMarketer, with Google owning a whopping 49%. Facebook has a 15% slice of the stateside online ad pie. The (multi) million dollar question is whether these new full-screen ads will persuade more advertisers to throw money at Apple.

source: AdAge via PocketLint

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20 Comments

1. Duketytz

Posts: 534; Member since: Nov 28, 2013

Tv commercials? On a mobile devices?

2. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

At least on Android, some apps , especially games show video of like Hayday or Candy Crush Saga like between levels or retry. I don't know if these would mean the same.

11. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Full screen ads will be a huge fail. Can you imagine your use of an app being interrupted every 30 seconds to display an ad? And then there is the hit the ad file makes to your data allowance. NOT

3. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

If it makes money, I say do it. Rock in apple.

5. lucid.brat unregistered

Money is not everything sir...wht about user satisfaction?????

6. JerryTime

Posts: 468; Member since: Nov 09, 2013

You're talking to darkkjedii. The article could've said that the new iPhone was going to sodomize people unwillingly with a splintery broomstick, and he would cheer for them. SMH

17. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Wow, that was quite vivid.

12. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

It's Apple. Users have to take whatever abuse Apple dumps on them, 'cause Apple knows better than they do what they need....

13. alltechinside

Posts: 248; Member since: Apr 21, 2013

Agreed. And plus, I don't understand this fanboying (except if they are a shill). Why is darkkjedii happy about apple making more money? He isn't going to earn a cent out of it.... Making full screen ads does not benefit any customers. All it does is ruin the user experience... No matter how of an apple fanboy you (as in all apple fanboys) are, you need to accept the fact that this isn't a good idea for apple customers...

19. quakan

Posts: 1418; Member since: Mar 02, 2011

Really darkkjedii? Come on, everyone hates sitting through ads.

4. skymitch89

Posts: 1453; Member since: Nov 05, 2010

Isn't it bad enough that Android already does that? I'm getting really tired of all these ads and commercials that are everywhere!

7. Kishin

Posts: 706; Member since: May 30, 2013

I don't want this...

18. Scott93274

Posts: 6040; Member since: Aug 06, 2013

It gets to the point to where I actually go into airplane mode when I use certain apps to prevent this type of crap from showing up on my phone.

8. zibbyzib2000

Posts: 221; Member since: Nov 18, 2010

Yay Ads!!! Said no one ever...

9. wilsong17 unregistered

welll at least i got root so i hardly get ads on my android phone

10. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Worse use of ads ever. Waiting for ads to bypass on Youtube is bad enough, but imbedded into games is too much.

20. quakan

Posts: 1418; Member since: Mar 02, 2011

Yeah Youtube got smart too. I used to be able to play a video and when the ad came up I could swipe the video away and reopen it adfree but that doesn't work anymore for me.

14. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Obviously users are not donating enough money to Apple. The dumpling gang knows, if they can get it out of them, the users will rationalize it just fine.

15. Taters

Posts: 6474; Member since: Jan 28, 2013

Lol damn Apple. Raping people at will still and the fans are still rationalizing it.

16. flipjzn

Posts: 257; Member since: Jun 22, 2012

Aren't ads mostly in free apps? So why fret if u got the full/premium version?

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