Forrester Research: Tablet sales continue to slump

Forrester Research: Tablet sales continue to slump
There are a few reasons why tablet sales continue to fade. A new study from Forrester Research has enough blame to go around. As smartphone manufacturers continue to turn out more and more phablets, this has a negative effect on tablet sales. Forrester says that its survey has discovered that 41% of global information workers are using a smartphone with a screen larger than 5-inches. 11% of those surveyed told Forrester that their primary tablet is actually a phablet.

There is statistical evidence that the increasing saturation of phablets is playing a big part in the decline of tablet sales. No sooner did Samsung launch the Samsung Galaxy Note 4 last year, than the manufacturer's market share of tablet sales dropped by 5 percentage points. The launch of the 5.5-inch Apple iPhone 6 Plus took place just as Apple iPad sales declined. During last year's calendar fourth quarter, iPad sales dropped 18% year-over-year. Apple-connected analyst Ming-Ching Kuo expects iPad shipments to decline 30% this year, and other analysts expect other tablet manufacturers to show declines this year as well.

The only good news for tablet manufacturers is that these slates have increasingly become an important must-have device for the enterprise. More than half of employees questioned by Forrester say that they use tablets for work at least once a week. And if their company does not provide them with one, these workers are willing to use their own slate in the workplace. As it stands, 29% of companies do provide tablets to their employees.

Unlike smartphones, where new features and higher specs drive demand for upgrades every two years, tablets don't have the same rate of innovation. This makes it hard to get consumers to buy a new tablet when the one that they already own will do fine.

source: TechCrunch



1. legiloca

Posts: 1676; Member since: Nov 11, 2014

Tablets as a whole just couldn't catch up as to what Phablets/Phones could offer other than having freakishly big screens for multimedia and some business purposes.. sad

9. waddup121 unregistered

Tablet life.

10. Fellwalker

Posts: 538; Member since: Apr 04, 2014

If only this trend would mean better batteries in phones.... I find I use my tablet because if I tried to do it all on my phone, it'd have to be plugged in a couple of extra times each day.

2. fyahking

Posts: 1146; Member since: Jan 28, 2015

Of course, cause it's just a big phone. The real tablet I the surface line.

3. fyahking

Posts: 1146; Member since: Jan 28, 2015

is and not I. Damn this autocorrect

4. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Agreed. All other tablets do the Same thing smartphones do. Surface is in the desktop/laptop class.

5. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

My ipad mini works (Eventhough performance isn't great) It is usable. Why upgrade? For someone who has an ipad air upgrade isn't even necessary at all.

6. darkkjedii

Posts: 31101; Member since: Feb 05, 2011

My Air 2 will suffice for a couple years. I'm good.

7. adsg48

Posts: 79; Member since: Apr 18, 2015

yea... Air 2 will also support iOS 9 split screen and all the multitasking features

8. jroc74

Posts: 6023; Member since: Dec 30, 2010

Same thing happened to iPad sales when they launched the Mini. Sales of the bigger iPads got eaten into by the Mini. Same thing is happening with phablets. I think many of us called this when phones started getting bigger. A Note vs some Android tablet close to the same size? I would take the Note just for the phone features. And shopping at Macy's recently...I see they are using iPads to help shoppers pick items. I actually see tablets getting more use in businesses.

11. GeekMovement unregistered

I'm going to be looking into a tablet in the near future, but it's not surprising that the tablet sales aren't as hot as phones.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.