Former Apple consultant says Apple's naming plan is weak
Apple iPhone 4S the iPhone 5 especially since it said that the model was the result of "completely rethinking the phone." Apple now has painted itself into a branding corner with the Apple iPhone where consumers expect that every other year there is an incremental update with an "S" attached. Doing this sends a "weak message," says Segall who is the author of a book "Insanely Simple," about why Apple has become so successful.
Between the strange naming of the Apple iPad and the "S" marking the incremental upgrade branding of the Apple iPhone, Segall says that overall, Apples' naming system doesn't make sense..