Fitbit Ionic: 10 key features and specs

The Fitbit Ionic, Fitbit's first full-fledged smartwatch, is official and damn, it's ugly! it features some very interesting new features that are made possible by new hardware.

A sporty smartwatch

Here, we look at the 10 key features and specs that make the Fitbit Ionic stand out in the smartwatch crowd, and especially against its two big rivals: the Apple Watch and the Samsung Gear S3.

We start with the outstanding battery life (there is no always-on screen display, though), look at the awesome new Fitbit apps idea and what it will have on day 1 in terms of apps, and look at the workouts, a typical Fitbit strength. Read on.