Fisher-Price aims to tackle childhood obesity with its latest toy

Living in such technologically advanced times can be pretty great, but our modern lifestyle has certainly made us more sedentary. This is especially true for children, as more and more kids prefer to entertain themselves by staring at a screen, instead of frolicking outside, which, of course, can predispose them to obesity. 

So, what's the best solution? Decrease tablet/phone time for your kids? Cut it off completely? That certainly won't make the little ones too happy and toy manufacturer Fisher-Price seems to be completely aware of this issue.

The company used the stage at CES to introduce their latest product, which is essentially a stationary exercise bike for preschoolers with a tablet holder. Called the Think & Learn Smart Cycle, this new toy is priced at $150 and serves as a ride-on video game controller, which enables kids to play with their tablets, while doing physical exercise at the same time.

Used on its own, the Think & Learn Smart Cycle uses Bluetooth to connect to a tablet mounted on its handlebars. The device can also be hooked up to a larger screen, as it is Apple TV and Android TV compatible.

Kids can play one of four games, which can be downloaded both from Apple's App Store and Google Play at the price of $5 per game. These games are designed to be entertaining and educational, so your kid will happily pedal away while learning the basics of reading, maths, science and social studies. The company has promised to include more apps in the future.

Source: Engadget



1. krystian

Posts: 423; Member since: Mar 16, 2016

feeding your kids properly helps.

7. mr.reckless562

Posts: 162; Member since: Dec 22, 2016

lmao!!! we need the adult version too!!!! all ass hole-ness asside tho, wouldnt...Shouldnt devices like this be improved upon so they can b actually used to IMPROVE gameplay? like all the time?? say an exercise company with a REAL exercise bike , partnered up with a REAL game franchise n worked together to integrate the REAL game, with a REAL, full featured $900-$400 exercise bike? s**t, id consider it... why not?? itd be like a super real Tour de France game! n u could cheat 4 real with steroids n everything!!!

2. roldefol

Posts: 4744; Member since: Jan 28, 2011

Just wondering how this is relevant to mobile devices. Other than the obvious "kids aren't getting exercise because mobile devices."

8. mr.reckless562

Posts: 162; Member since: Dec 22, 2016

because tablets are mobile devices????

3. skyline88

Posts: 697; Member since: Jul 15, 2013

cut down soda and fast food, less video games, and no more obesity problem.

4. roldefol

Posts: 4744; Member since: Jan 28, 2011

Add vegetables and we might get rid of some ADHD cases as well.

5. gdawilson

Posts: 299; Member since: Jul 21, 2014

Healthy diet and lifestyle, and limit usage with electronic devices. Remember the good outdoors?

9. mr.reckless562

Posts: 162; Member since: Dec 22, 2016

i remember the great outdoors lol

6. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

They're watching TV in front of a standalone Big Wheel..............this isnt helping!!

10. Brewski

Posts: 692; Member since: Jun 05, 2012

You have to buy the device and then it's useless until you buy the games separately!? Apple should sue them for stealing their business model.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.