First alleged picture of the BlackBerry Hamburg surfaces; final name could be NEON

First alleged picture of the BlackBerry Hamburg surfaces; final name could be NEON
A couple of days ago, we learned that BlackBerry is possibly partnering up with TCL to rebrand a handset from the Alcatel line of smartphones with the BlackBerry name. The rumor has it that the phone in question, the Alcatel Idol 4, is being rebranded as a BlackBerry device with the codename Hamburg.

However, yesterday, Twitter user The Malignant posted what could be our first glimpse of the handset – or, you know, a photoshopped picture – claiming that its official name would be the BlackBerry NEON. Replying to another Twitter user, the original poster also claims that the phone's body will be “partially” aluminum, which is also in line with what saw earlier this year when we took the Idol 4 and 4s for a spin.

Adding to the initial rumors' credibility, the specs of the alleged BlackBerry Hamburg smartphone were revealed via a GFXBench benchmark test last month, and they are indeed identical to those of the Alcatel Idol 4. Interestingly enough, another Alcatel device, the Idol 4s, was recently released in the UK, also under a different moniker – rebranded as the Vodafone Smart Platinum 7.

There is not much doubt left that the BlackBerry Hamburg will most likely be a rebranded Alcatel Idol 4, but whether its final name will be NEON, and whether what we're seeing in this Twitter post is the real device, remains to be seen.



source: The Malignant (Twitter)

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54 Comments

1. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Looks good IMO.

25. meanestgenius

Posts: 22043; Member since: May 28, 2014

I agree. Not bad looking at all.

41. Rafishant

Posts: 396; Member since: Oct 13, 2015

I would prefer BlackBerry's handsets die with honour of the legend BBOS and BB10 instead of doing this Sh!t.

2. kent-gaga

Posts: 609; Member since: Apr 10, 2012

It's like a not-so-good-looking china smartphone with a touch of the old BB style Not liking it, but not hating it either Let's see what's under the hood

33. valapsp

Posts: 565; Member since: Aug 12, 2011

totally agree. I wanted to see a blackberry-designed phone.

3. Zomer

Posts: 361; Member since: May 31, 2013

BlackBerry partnering up with TCL, could it get any worse.

6. iLovesarcasm

Posts: 589; Member since: Oct 20, 2014

TCL quality but Blackberry price.

7. tatail

Posts: 261; Member since: Jan 08, 2010

If this indeed is a new BlackBerry device, this would be the first device without a BlackBerry brand on the front of phone.

18. Mxyzptlk unregistered

Honestly, I think blackberry is pretty much finished in the handset business.

21. Crispin_Gatieza

Posts: 3137; Member since: Jan 23, 2014

I'm sure you're right this time, but BlackBerry had already invested plenty in this handset to just sh!t-can it now. John Chen isn't an idiot like Leo Apotheker was with webOS and the Pre 3/Touchpad. This indeed may be BlackBerry's swan song as a handset OEM. At least until the world goes completely to sh!t and the public starts clamoring for secure devices. They're not going away as a company, remember that.

24. meanestgenius

Posts: 22043; Member since: May 28, 2014

Exactly. The most important thing is that the company will still be around. But who knows? With the changes Chen has made concerning hardware (outsourcing construction, BlackBerry only being a design house, adding software licensing to hardware sales), there may be hope yet.

38. Mxyzptlk unregistered

I don't want them gone as a company. I think they have some pretty good ideas and patents that are pretty useful. I think they should license out their software offerings. Sucks about webOS because it was a good OS on crappy hardware. I really think webOS was ahead of its time.

8. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

Looks chinese

23. Crispin_Gatieza

Posts: 3137; Member since: Jan 23, 2014

That's because it is, Captain Obvious.

10. tokuzumi

Posts: 1900; Member since: Aug 27, 2009

Not bad. I'm not buying one, but it is a decent design.

11. havoc

Posts: 95; Member since: Jan 08, 2015

Because its a Blackberry, the prices' gonna be 600$

12. sebstin

Posts: 187; Member since: Dec 03, 2015

IDOL 3 prices were 179 / 199 in US so Idol 4 might be 199-249. So blackberry will start from 599-699 for the same device with just name change?

15. Eraman

Posts: 162; Member since: Dec 13, 2015

The price is between 300 and 400$, and we don't know yet the 100% confirmed specifications, so just don't be like someones...

26. meanestgenius

Posts: 22043; Member since: May 28, 2014

Not a bad looking phone. Now if Chen holds true to his word and prices it between $300-$400, they may get some decent sales out of this.

27. Subie

Posts: 2361; Member since: Aug 01, 2015

Just re-branding an existing phone... I hope Blackberry adds enough compelling software content, otherwise why buy this over the regular Idol. With the Priv they at least had their own unique design. Personally I wish they would continue to improve and also build BB10 phones, as that is what really made Blackberry a great alternative to the rest.

31. jsdechavez

Posts: 799; Member since: Jul 20, 2012

The back without the BB logo and the camera/flash could easily pass on as an older HTC Desire, the one with Beats branding.

42. xq10xa

Posts: 810; Member since: Dec 07, 2010

Holy s**t. They really went Alcatel. This is like a big bro to the Alcatel Idol 3. Man.....I don't know. Well see.

* Some comments have been hidden, because they don't meet the discussions rules.

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