You will start seeing ads in Facebook Messenger in the coming months

You will start seeing ads in Facebook Messenger in the coming months
Don't be surprised if brand advertisements start appearing in your Facebook Messenger in the coming months. That's because Facebook is expanding its advertisement test run worldwide, reaching outside the test group of users in Thailand and Australia where initials trials were held. A small number of users worldwide will start seeing ads by the end of July, with the number gradually expanding throughout the year.

In addition to monetizing the messaging aps, these advertisements are supposed to help users discover brands and businesses relevant to their interests. When the trial is finished, any advertiser in the world will have the option of purchasing ad space in Messenger, and increasingly more users around the globe will be able to see the ads. They will look something like this:

Scrolling down reveals the entire advertisement.

Scrolling down reveals the entire advertisement.


Tapping on an ad takes you straight to the product page. In addition to traditional ads, Facebook envisions "Click to Messenger ads" that take users to the app and spark a conversation, along with sponsored messages with which businesses are able to reach out to users that previously interacted with them.

Overall, Facebook seems to be smart with bringing this type of monetization to Messenger. Ads will only appear in the Home screen and won't show up in conversations. Furthermore, users will be given the choice to hide and report certain ads, not unlike the Facebook app experience.

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13 Comments

1. Jacksie66 unregistered

Feck off Facebook you big dirty bastard of a company..

2. nebula

Posts: 1009; Member since: Feb 20, 2015

Go f**k your self FB there are plenty alternatives. Cha cha cha

3. Pitrich

Posts: 239; Member since: Apr 13, 2016

Can't live with them. Can't stay in touch with certain ppl without them. Dam

4. airoid

Posts: 121; Member since: Dec 13, 2016

ads every where. Mobile app suk

5. Landon

Posts: 1219; Member since: May 07, 2015

Download the apk for Facebook Messenger Lite. It's a lot better than this crap.

6. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Always on the verge of cutting the Facebook cord. That gap just got smaller.

7. Ikechukwu

Posts: 241; Member since: Oct 03, 2011

LOL deleted. I'll just eventually have only skype and whatsapp. I don't even play those silly mobile games anymore due to ads and in app purchases.

12. buccob

Posts: 2942; Member since: Jun 19, 2012

WhatsApp being owned by Facebook might face the same fate... Hopefully not.

8. WAusJackBauer

Posts: 447; Member since: Mar 22, 2015

And when this happens I'll just use messenger lite

9. quakan

Posts: 1418; Member since: Mar 02, 2011

Hopefully back-to-back full-page ads and ads that try to redirect you to the AppStore on PA will go away.

10. wolverinexmen9

Posts: 112; Member since: Mar 31, 2011

Not that I'm a fan of ads in Facebook messenger but hopefully it will be better than PhoneArena ads

11. wilky

Posts: 34; Member since: Jun 30, 2014

How long before Whatsapp also get this ad s**te?

14. Leo_MC

Posts: 5883; Member since: Dec 02, 2011

The day Messenger will be getting adds is the day I will be getting... rid of it.

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