Eric Schmidt says Android is "winning [the] war" against Apple

Exactly one week ago, Eric Schmidt was saying that Google and Apple have an adult relationship, and are not fighting each other at every turn. Today, Schmidt may be explaining why that relationship is possible: because the war is over. Steve Jobs notoriously promised to bring "thermonuclear war" to Android and destroy the platform, but years later, Schmidt is saying that Android is "winning [the] war pretty clearly" against Apple.

In an interview with Bloomberg, Schmidt commented on the shift in the smartphone market which has gone from Apple dominated to now Android dominated, and brought up a comparison that many have been making for a while, saying:
Schmidt went on to point out a key difference between the strategy of Google and that of Apple. As we've said before, Apple isn't necessarily trying to get the majority of the market share, but rather to get the majority of profits, an endeavor at which Apple has been quite successful. Google's strategy is the opposite, giving away Android for free, as Schmidt says:
Google is certainly building a bigger and bigger pie. It took the release of the iPhone 5 to bring Apple back to just barely a larger install base as Android, but Android taking tablet share from Apple, and is expected to be about 70% of smartphone sales in the coming year, so it's hard to imagine that Apple can hold its lead for too long. It is definitely not perfectly controlled, and not perfectly managed, but it is quite a big pie, and getting bigger all the time. 

source: Bloomberg



1. ajac09

Posts: 1482; Member since: Sep 30, 2009

key the isheep in 5..4..3..2..1.. oh wait one probobly beat me as I typed this lol. Either way android IOS just enjoy your device! and dont buy Blackberry!

5. Mxyzptlk unregistered

If you're trying to be funny you're not succeeding.


Posts: 4851; Member since: Apr 13, 2012

It is funny and the truth, what world are you in? Type i$h€€p in Google! Rhis is really great news to hear that Apples days are coming to a tumble. The bad fruit masters in disguise is very dangerous to conglomerate business with. Everyone all over the world is seranadeiing of this good news™®©

49. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

What I have been noticing is that Apple sells more to the fashion conscious. Meaning that it's more an accessory like a purse (for women) or a fancy watch (for men). Those people want to be seen using it. People who want the best piece of technology & wants a true productivity companion in their pocket always go for Android. It's sad when you see older folks with iPhone & you ask them why they got it & they say because they thought it's cool or because their friends have them, yet they still can't use the phone for more than phone calls, texting & the occasional email. Now an Android user knows their phone & can do more things with it, other than calls, text, & the occasional email. Did you know that the baby boomers are adopting the iPhone? They are 60+ now. That is retirement age folks. It's just like the Samsung commercial. The younger person was waiting in line in place of his parents so they can get the iPhone. Believe it or not, it's not so fictional. +1

54. The_Innovation

Posts: 648; Member since: Jul 18, 2012

You got your +1, sir.

73. Aeires unregistered

That same generation is buying the iPad because it's easier to use than a computer. Apple is now for old people, who'd have thunk it?

88. rickywinataa

Posts: 262; Member since: Apr 05, 2012

iPhone is mostly for style, but IMO people buy iPad because their ecosystem & apps selection.

84. Mxyzptlk unregistered

I can sum all of that up to one word - denial. The iPhone has many more accessories than Android. Well that's because Android releases a phone practically every other day. That's why you see so many different variety of cases. Your picture you're painting here is very much misleading as I know a lot of young people who have iPhones.

78. Nadr1212

Posts: 741; Member since: Sep 22, 2012

Thats kind of conceded saying," we"re clearly pretty much winning the war here" Oh, and rude as well!

7. bucky

Posts: 3778; Member since: Sep 30, 2009

People keep saying that I don't find any apple fans fighting here. Just a bunch of android fans fighting amongst themselves

17. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Why are we fighting? There is no clear winner. It's like cars, everyone like different kind of cars and brand. So who cares. just enjoy the phone you have.


Posts: 2315; Member since: Jul 30, 2011

Well iDiSagree, I'm fighting for Apple. How dare Eric say that Android is 'winning [the] war' and eating Apple's iCherry pie; it's not a very nice thing to say. Why would you reveal to everyone that you're eating someone else's pie, that's not a very gentlemanly thing to say pubicly. Eric Schmidt should be restricted to wiFi as punishment; he should also pubicly App'ologize to Tim Cook for his iNdiScretiOn.

70. XPERIA-KNIGHT unregistered


66. JohnnyBravo

Posts: 105; Member since: Dec 02, 2012

I wonder how many closet Blackberry fans will come out of the closet next year. iOS and Android will be tops but third will be Blackberry over WP8.

25. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

latest uncle sam poster - I WANT YOU TO BUY AN ANDROID DEVICE

71. XPERIA-KNIGHT unregistered

lol epic....

28. darkkjedii

Posts: 30969; Member since: Feb 05, 2011

Y not blackberry?

48. androiddownsouth

Posts: 598; Member since: May 02, 2012

In a perfect world, iOS, Android, WP, and BB would all be available, but I just don't think that the pie is big enough for all of them to have it and remain profitable. Too many people have moved on from BB at this point, and it will be very difficult for them to attract their former customers back. Not impossible, but extremely unlikely.

57. darkkjedii

Posts: 30969; Member since: Feb 05, 2011

Makes sense

59. androiddownsouth

Posts: 598; Member since: May 02, 2012

It's kinda like an ex girlfriend or ex boyfriend situation. If you can go back and do, fine, but I'd bet you that the vast majority who try that end up seeing it as a HUGE mistake lol.

67. JohnnyBravo

Posts: 105; Member since: Dec 02, 2012

I dont think its about how big of a pie etc. For Blackberry I think its all about a certain demographic. Long gone are the days that Blackberry ruled the smartphone world. They might possibly never be tops again but I think RIM is ok with that. Their phones and how they market them are not for teens that love to root Androids or for Grampas that like to shop at iTunes. As long as they sell phones and regain their targeted audience I believe they will be ok with that. I welcome options and Im sick and tired of two main OSs. Bring on BB10 and a more refined WP8!!

2. MeoCao unregistered

And Mr. Schmidt is right!

11. TheLibertine

Posts: 484; Member since: Jan 15, 2012

Oh well, that's basically the article 85% people here have been waiting for. Let's say they are winning clearly but that doesn't mean Apple is going down: it'll just be the alternative to Android, like Mac OS is for Windows.

19. MeoCao unregistered

I think Apple won't play a positive role as an alternative to Android as Apple is a closed ecosystem where everything depends on Apple. I don't think Apple will disappear either as the World is big and there's a place for them, but Apple will be an unimportant player. Android is not a monolithic force but a open system where there are many choices and opportunities. Every1 can be the next big thing, people follow Google's lead now only because of 1 thing: Google does the job better than any1 else.

41. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

You're right, Apple will continue to stay alive some how... afterall, Macs lasted all this time till now even when MS won in the computer OS war.

60. jroc74

Posts: 6023; Member since: Dec 30, 2010

I agree. Android offered choice of phones, choice of carriers, low cost. 3 major things that Apple underestimated. Its too lil too late IMO. iPhone, iPad isnt going anywhere, but Android is winning the war. Apple's main concern was profit and being exclusive. Nothing wrong with that, but there are cons to that scenario.

3. ilia1986 unregistered

The war is over. Justice, freedom and consumer choice have prevailed. :D

6. Mxyzptlk unregistered

Actually it hasn't.

13. amiaq

Posts: 509; Member since: Jun 30, 2012

Yeah.. just wait until Apple unleash the iPhone 5s, the Galaxy S killer!! ;-) Galaxy S Killer !! Get it?

69. Tele7

Posts: 47; Member since: Dec 12, 2012

Well, yes, it will kick its ass 'couse it will be an older technology....but wait for the Galaxy S4!

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