Eric Schmidt says Android is "winning [the] war" against Apple

Exactly one week ago, Eric Schmidt was saying that Google and Apple have an adult relationship, and are not fighting each other at every turn. Today, Schmidt may be explaining why that relationship is possible: because the war is over. Steve Jobs notoriously promised to bring "thermonuclear war" to Android and destroy the platform, but years later, Schmidt is saying that Android is "winning [the] war pretty clearly" against Apple.

In an interview with Bloomberg, Schmidt commented on the shift in the smartphone market which has gone from Apple dominated to now Android dominated, and brought up a comparison that many have been making for a while, saying:
Schmidt went on to point out a key difference between the strategy of Google and that of Apple. As we've said before, Apple isn't necessarily trying to get the majority of the market share, but rather to get the majority of profits, an endeavor at which Apple has been quite successful. Google's strategy is the opposite, giving away Android for free, as Schmidt says:
Google is certainly building a bigger and bigger pie. It took the release of the iPhone 5 to bring Apple back to just barely a larger install base as Android, but Android taking tablet share from Apple, and is expected to be about 70% of smartphone sales in the coming year, so it's hard to imagine that Apple can hold its lead for too long. It is definitely not perfectly controlled, and not perfectly managed, but it is quite a big pie, and getting bigger all the time. 

source: Bloomberg



87. archangel9

Posts: 233; Member since: Feb 07, 2010

The numbers don't lie. Apple wanted to subjegate the U.S. to their IPhone only and no one else til Google bum rushed the scene with the G1 to now and it's was Apple's and Jobs arrogance that led to their downfall. They still hold a stake in the market with the diehard fanboys and girls but Android now dominates the majority of it just ask China. Plus Apple try to go against Google via Samsung but also HTC(who bitched up and bowed down),Motorola,LG but now realize that a lot of platforms to fight against..IJS

81. ghanemsam

Posts: 64; Member since: Nov 21, 2012

i liked the poster photo its really awesome,, and yes android is won the war clearly

79. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

I think that Googles aspirations for Android are larger then most of us think, I think that Google wants Android to be THEEE Operating system, not just mobile, but at home, everywhere. It bugged me when Google had Motorola Kill the lapdock functionality from the HD's but it tells me that Google wants Android to become something more.....

68. VictoriaBrownberry

Posts: 11; Member since: Nov 17, 2012

Competition is healthy :). As someone who loves philosophy and has studied Political Science (government and history), my personal opinion is this: Android will inevitably remain the dominant OS into the future; not because of its internal workings but rather by its very nature. Apple's iOS on the other hand will remain second. Why? Android is like Democracy while iOS is like Communism. Democracy, compared to communism is extremely inefficient in its day to day workings. However, the reason why it is the most desired system in the world is because by its very nature it provides for long-term stability. If Android was a country, Samsung, HTC, and a list of other manufacturers are the candidates that compete for your votes and loyalty; and in order to win they are constantly kept on their toes; they need to listen to the people, offer better ideas, and maximize their advantage compared to others. If iOS was a country, it would only have one form of government and no choice of candidate to vote for other than Apple; in essence a close Communist system. Communism, compared to Democracy, is an extremely efficient system. Communism, if managed by a rational, efficient, and intelligent leader, can produce many great things. The biggest flaw of Communism, by its very nature, is that over long term it is not a stable system. Just like Communism, the next leader that comes into power after a previous highly efficient leader, may think differently or has a different vision. And since there are no other alternative candidates, the people have no choice but to deal with the leader, whether they like him/her or not and whether he/she is brutal or nice. You can think of iOS also like a Kingdom; a King or Queen may rule with prosperity for 50 years, only to have the next heir plunder, pillage, and ravage for the next 50 years. iOS will continue to remain beautiful, polished, and consistent, but sadly if it continues to be a closed system, under the rule of only Apple, then just as it can see a stretch of high good years it can also see a stretch of low bad years. With Android you will always know, that in any given time now or in the future, there will always be low-end, mid-way, and high-end devices; low-end, mid-way, and high-end manufacturers. With iOS there is only player in town, so knowledge is replaced with hope; hope that Apple will continue to sustain and improve the system; hope that Apple’s rising fortunes will not turn the other direction and take down the OS. As Android continues to improve itself, it will undoubtedly see more and more people gravitate towards it; and that’s because multiple companies using Android are continually competing for your attention. And since Android is used by multiple manufacturers, its survival is also guaranteed. With iOS it’s Apple’s way in and out, take it or leave it, no other way; and its fate is tied only to Apple.

77. Aeires unregistered

Best analogy I've read in a long time. +1

65. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Yeah.........and in other news, common knowledge, Google makes more money from iOS than Android. Be careful don't cut the hand..........feed you.

64. MC1123

Posts: 1256; Member since: Nov 12, 2012

thats a harsh photo!

63. Ruckus

Posts: 286; Member since: Oct 20, 2011

Android will win the OS war while Apple will win the device war (for now). But I have a hunch that Windows Phone will soon rise to the occasion and take the number 2 spot down the road. I must say im impressed by WP8.

62. nyamo

Posts: 274; Member since: Mar 19, 2011

great article and love the pics, but graphs would be nice as well

56. remixfa

Posts: 14605; Member since: Dec 19, 2008

Michael, Just wanted to point out that the bottom needs to be ammended to show that the market share note is strictly for the US. Otherwise peeps might actually think Apple has a lead worldwide which is anything but true.

55. The_Innovation

Posts: 649; Member since: Jul 18, 2012

Isn't it obvious what happened to Apple? It's simple really when you think about it. They stopped being innovative. Yes the iPod was a huge deal, it changed music forever, yes the iPhone was a even a bigger deal because it combined a phone, an iPod and a camera together. But then, they began reproducing that same thing without adding anything new to it. I mean, from 2G to 3G? (Oh and they gave MMS...MY GOD!!!!) While almost every other phone was already on 3G and MMS a long long time ago. 3G to 3GS gave a video camera? Whoaaahhh that's some innovation right there. Basically, my point is, their milking concept was working for them all this time, until Android came in and began stomping on their plans. Nexus 4 for $300 says it all. A phone that puts the iPhone 5 to shame on all aspects.

53. kevkyle

Posts: 104; Member since: Oct 21, 2012

72% of smartphones sales worldwide last quarter :-) ANDROID .....mainstream media keeps turning a blind eye

76. Aeires unregistered

A lot of the mainstream media have shares of AAPL. What they write does affect how AAPL performs.

46. shamataa

Posts: 257; Member since: Dec 07, 2011

Its so true and if you don't believe me do your research and the facts are facts. Number 1 reason why Google is much better as a company than Apple. Google = future/ innovative ideas and Apple=past and nothing going for it.

42. speckledapple

Posts: 902; Member since: Sep 29, 2011

I think that is the truth in the statement he made. They are not about profits from the OS itself or Android would be a much different beast. They are about spreading the word and allowing as many people as possible utilize what they have created. I think its merit in that. Maybe in the future as we move forward, move businesses will produce and put a great deal of effort into something with the express goal of not making profit exclusively from it. Would be nice.

52. androiddownsouth

Posts: 598; Member since: May 02, 2012

It is nice to see a company that doesn't have profits being priority 1-1,000,000,000,000 on it's list, that is for sure.

33. darkkjedii

Posts: 31817; Member since: Feb 05, 2011

And google fans call apple users sh€€p. puuuleeeeeze


Posts: 4851; Member since: Apr 13, 2012

that's what the world class you as, also there are so many other degrading names that can't be mentioned, cause there banned all over the net! These are a disgrace to soiciety and mankind™®©

44. darkkjedii

Posts: 31817; Member since: Feb 05, 2011

Mmmm k

80. tedkord

Posts: 17546; Member since: Jun 17, 2009

Not all. I know many iPhone users who aren't sheep. (One just dropped the iPhone for the Note 2) But, if you already know that your next phone will be the 5s, then yes, you are a sheep.

26. jibraihimi

Posts: 816; Member since: Nov 29, 2011

I like the title picture........ Nice one.....

22. omacmagic

Posts: 25; Member since: Oct 26, 2012

Epic editorial pic :)

18. apexKBC

Posts: 92; Member since: Dec 10, 2012

Everybody knows d fact, its nt dat Eric Schmidt made it happen. Android is fr d people, i mean its a platform dat is used nowadays in cameras,tv's,smartphones,tabs, cars communication systems etc. & the main concept was dat it should be available fr a low cost smartphone to a high end device. Google concept is unbeatable. This concept was thought by Steve Jobs before many years Google had its Android, bt apple did nt just wanted to happen, instead for profit issues, Steve Jobs was suspended frm his company. & guess what he then started NEXT & PIXAR. Aftr yrs wen Apple was drown in market, they called Steve Jobs back to Apple, He gave all d technologies to Apple invented in NExT. Dats y i hate Apple!!!!!!!! nt Steve Jobs, today his dreams r being fulfilled by Google. Thanx Gooooooogle.

51. androiddownsouth

Posts: 598; Member since: May 02, 2012

OMG I think my inner grammar nazi just shot himself halfway through trying to read this.....

75. Aeires unregistered

I stopped after the first two lines!

16. _Bone_

Posts: 2155; Member since: Oct 29, 2012

It's like the US vs. USSR over again, an eating contest until one collapses. Apple's problem is the Soviet's, it's (operating) system being rigid, unable to change up or adjust, an obsolete model ever being polished when reinvention in necessary. It looked all so even in the 80s, but that's because the USSR spent ridiculous money to save face when in reality it's economic system was fundamentally flawed and ready to collapse. it can sudden too! For many years the answer to "what is the best device money can buy" was Apple, but today it's "why would I buy an iPhone, if there are better devices out there, and cheaper?" And if Apple loses that edge, what else can they offer? Of course Microsoft is looking to be the China in the situation which learned somewhat from the cold war and soon built up a bigger economy than the arch rivals.

10. stevetruman

Posts: 19; Member since: Jul 27, 2012

im so bored with android now.. :(

14. amiaq

Posts: 509; Member since: Jun 30, 2012

Well you're using it wrong then ;-)

61. lovefist unregistered

That post made me smile. Guess I'm gonna have a good day today

9. iDroid8

Posts: 155; Member since: Oct 16, 2012

Can I give the whole article a thumbs up?

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