Apple continues to lose tablet share to Android

Apple continues to lose tablet share to Android
Just yesterday, the news came out that Apple had retaken the top spot in smartphone market share on the heels of the iPhone 5 success, but it looks like the news isn't all good for Apple as it has continued to lose tablet market share to Android. Of course, just like the smartphone market share, this may not be indicative of an overall trend. 

As we mentioned in the smartphone market article, Apple's market share tends to get a boost in Q4/Q1 because of its early fall release pattern, then Android will come along and reclaim the lost share in Q2/Q3, mostly on the back of the new Samsung Galaxy S model which usually hits in February/March. Given that Apple looks like it has shifted its tablet release to the fall as well, with the announcement of the iPad mini and iPad 4 last month, we may start to see a similar pattern with the tablet market. 

According to new numbers from ABI Research, Apple's iPad still made up a majority of tablet shipments in Q3 of 2012 at 55%, but that the company still ended up losing 14% of the share to Android, namely Samsung, ASUS, and Amazon. Since Amazon is included, it should be noted that the numbers do reflect all Android-based tablets, and not just Google Android tablets. Interestingly, ABI is also predicting that the iPad mini will not help Apple reclaim any market share because the 7" tablet market is one that is already dominated by Android. 

source: CNET



1. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

Competition is good :)

12. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

And hopefully the new competition will spur Apple to up its game. Like starting with a new UI.

13. Ravail

Posts: 182; Member since: Oct 14, 2011

Lol i wouldn't count on it with Apple's track record.. Instead they would rather sue people then out-innovate them.

17. JeffdaBeat unregistered

Steve Jobs is dead. The guy in charge of iOS has been fired. Going by their "track record" would be a bit unwise.

21. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Um get your info right next time. The guy in charge of APPLE IOS MAPS WAS FIRED. OOPS sorry for your your miss understanding.

22. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Im sure no fan of apple except their ipods but if your going to trash talk, make sure you have your facts correct

28. Nadr1212

Posts: 741; Member since: Sep 22, 2012

That last sentence was a known fact by ALL of us, and we all know it!

30. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

Slowly but surely the inevitable will come to pass....The Fall of Apple has Begun!

2. anywherehome

Posts: 971; Member since: Dec 13, 2011

Let's common sense wins again with tablets like with phones has already won

8. CellularNinja

Posts: 306; Member since: Sep 27, 2011

What exactly are you saying?

3. fsahin

Posts: 46; Member since: Mar 17, 2012

Asus is the best among Android tablets.

9. CellularNinja

Posts: 306; Member since: Sep 27, 2011

The Transformer Series is definitely giving the iPad a run for its money. Especially in the productivity department.

10. Aeires unregistered

I see the N10 also giving it a run because the price and screen resolution are incredible. Likely businesses will shift to W8 tablets also, so there's that aspect to consider as well.

15. CellularNinja

Posts: 306; Member since: Sep 27, 2011

Agreed. I am getting a Nexus 10 with productivity in mind. If money was no factor, I would get the Transformer Infinity for the keyboard, but the price of the Nexus 10 is too good to resist.

4. sats.mine2k4

Posts: 208; Member since: Aug 10, 2012

With tablets like the Nexus 10 leading the way... Android is in safe hands...

5. bigdawg23

Posts: 467; Member since: May 25, 2011

I have had an iPad for nearly three years. Time came to upgrade to a faster device. I played with all options and still went with iPad 4. I have owned many Android devices and the apps still not utilizing larger screens or tablets is bother some. I also travel a lot and have movies and tv shows on iTunes. Googles limited library in the Playstore is still surprising. End of the day it becomes personal preference. I cam very close to going with Transformer Prime TF700 but changed my mind.

16. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Personal preference, i respect that. I only resent Apple business tactic thermonuclear my foot. Its called running a decent business. If apple ever exist in the 1800's, we will still be struck at the stone age.

6. CivicSi89

Posts: 349; Member since: Jul 23, 2011

Well the iPad Mini did it for them. Honestly. What can they do after the iPad? With the OS Being so closed and their hardware being so "apple" They will keep making it thinner and whatnot until they come out with the iPad 7. Which will be as thin as a leaf...This is what i love about android. Variety. Want a bigger screen. You got it. Want Crazy high definition. You Got it. Want a powerhouse? You Got it. Want a cheap tablet? yep. theres one out there too. Android give you the power of choice and price. I have nothing against apple. But in terms of design and OS. They have officially hit a wall. Their maps and that iPad Mini proved that.

11. CellularNinja

Posts: 306; Member since: Sep 27, 2011

Well said. I am interested to see what their 'next big thing' is. As you said, I believe they have hit somewhat of a barrier as they are trying to come out with something new to revolutionize the market, but may be struggling to do so. Their products are slightly stagnating, but as long as they keep adding just enough to make the next one worth buying, they will be okay for awhile.

20. user312

Posts: 68; Member since: Aug 21, 2012

I'm pretty sure that the "the next big thing" quote belongs to Samsung. Also what you said "but as long as they keep adding just enough to make the next one worth buying, they will be okay for awhile." they do that, they just give each new product a new version of ios. They dont really do anything internally though.

25. CellularNinja

Posts: 306; Member since: Sep 27, 2011

Yes, I know that Samsung started that phrase, that's why I said "their" 'next big thing' is. And I don't like that they barely add new stuff, but I'm just stating what I believe to be the facts. That they will still survive for a little while without actually doing anything major.

27. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

I'm fine with Apple making an iPad Mini, but not with the way in which they did it. Other than size, it is no different than the iPad 2. Same processor, screen resolution, same apps, everything.... except screen size. (and maybe camera for those creeps that use a camera on a tablet) If they made it more useful and actually different than a full sized iPad, it might make sense. The Nexus 7 is ENTIRELY different when compared to the N10. The main orientation of the devices are different (lanscape vs portrait).

7. CellularNinja

Posts: 306; Member since: Sep 27, 2011

It makes sense. Android has finally been consistently bringing some very competitive offerings to the table! With the two-headed monster of quality low priced options like Nexus 7 and Kindle Fire HD, and high-end/great value tablets like the Nexus 10, Android is sure to eventually at least level the scale. Eventually...

14. Stuntman

Posts: 843; Member since: Aug 01, 2011

These are Q3 numbers. From the news about sales over Black Friday, Apple seems to be selling a lot. The trend may reverse once Q4 numbers come in.

18. blingblingthing

Posts: 946; Member since: Oct 23, 2012

The black Friday numbers were good bit a decline from last year. Plus remember the tablet market is growing.

19. InspectorGadget80 unregistered

Yep thanks to the NEXUS 7 quality price of 249$ still think 300$ is expensive for a 7" tablet. As for me I'm waiting for the 2nd NEXUS 7 with Key Lime 5.0 next year

23. Friendlysky

Posts: 54; Member since: Jul 04, 2012

Well Done Google. Yaaaaaaaahoooooooooooooooooooooo?

24. MC1123

Posts: 1256; Member since: Nov 12, 2012

i dont know... maybe apple might be the loser again.. if they dont make new marketing!

26. networkdood

Posts: 6330; Member since: Mar 31, 2010

The ipad just is not the best tablet out there - just the most memorable and marketable....slowly, change is a-coming and APPLE will not like it one bit.

29. nyuvo

Posts: 72; Member since: May 10, 2012

Am i right to point out that statement that Apple has taken top spot with market share is misleading. They only had a higher percentage of market sales for the given period didn't they? Android still has by far a greater number of devices in users hands compared to the iPhone.

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