Apple reclaims the smartphone share top from Android in the US, buoyed by the iPhone 5 sales

Apple reclaims the smartphone share top from Android in the US, buoyed by the iPhone 5 sales
As is becoming typical for this time of the year, after the launch of the annual iPhone, Apple's smartphone market share in the US skyrockets, and it overtakes Google's Android devices for a quarter or two, when the new crop appears and they climb back on top.

The researchers from Kantar Worldpanel just released their current market share estimates, and Apple netted 48.1%, against Android's collective 46.7%, buoyed by the breakneck iPhone 5 sales. They also estimate that Apple might break its record 49.3% share this and next quarter.

Europe is on the opposite side, especially in Germany, where Android commands 73.9%, and the whopping 81.7% in the recession-shaken Spain, where Apple's expensive handset stays mostly unsubsidized by carriers. The iPhone market share has been climbing in four key European markets, though, especially in the UK, where it netted 32.7%.

An interesting phenomenon is the proliferation of Windows Phones in Italy, where affordable handsets like the Lumia 610 and the Lumia 800 midranger ensured WP snatched 11.7% of the overall Italian smartphone market, the highest in Europe.

source: Kantar



1. wendygarett unregistered

Apple iPhone!!! :D

32. iGREGG

Posts: 66; Member since: Sep 18, 2012


34. Mxyzptlk unregistered

Was there any doubt? The iPhone 5 is hugely popular and a phone worth having.

38. nofear

Posts: 151; Member since: Jun 22, 2012

Some people love to use one hand and other hand do - What? iPhone era near to the ending.

50. Mxyzptlk unregistered

There's no end in sight.

2. abdane

Posts: 507; Member since: Oct 07, 2011

i just want to see how would android and iphones be when the GS IV and iPhone 5S are released on the same month, if that happens, then we will see the real champ ;)

10. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

You can get an approximation of what you are asking in total annual sales metrics. The area in between the Android and iOS lines represents the difference - Android is making more sales overall than iOS when annual sales are considered. GS III is a large part (but not all) of total Android sales. The next thing is to split out GS III sales from total Android sales.


Posts: 2315; Member since: Jul 30, 2011

Don't worry this "anal'yzed" RESEARCH (cough, cough) is only fabricated (probably by Apple) so Apple shares can bounce back from their recent nose dive as, how can this be OFFICIAL if there is still more than a month remaining in Q4?? Android holiday sales will gobble-up this so-called "RESEARCH"!! This is more like one of those horrifically wrong weather forecasts!!

47. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Reminds me of Ancel Keys flawed 7 nation research which resulted in best ever scam which facilitated in incerasing the profits of pharma mafia who pushed STATIN Drugs more like ketchup ... and thus the scam ...

40. andro.

Posts: 1999; Member since: Sep 16, 2011

This is a temporary thing,iphone sales are always high at launch due to ifans drooling cash,then the sales figures descend. Of course outside the apple crippled US the ios is being battered senseless in market share by android in most parts of the world. In my store the galaxy s3 alone outsells the iphone 5 by about 3 to 1 alone never mind even adding figures for other top android handsets. The short lived iphone rush is well and truely gone in alot of countries with customers seeking better products than the iphone

3. flower99

Posts: 54; Member since: Nov 18, 2012

if you think apple will become the history because the absent of steve job, you are wrong!!!

4. -box-

Posts: 3991; Member since: Jan 04, 2012

Who is Kantar Worldpanel and why would their findings be relevant, as well as in defiance of actual sales figures?

9. darkkjedii

Posts: 31274; Member since: Feb 05, 2011

Who is box, and why would your post b relevant

12. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Market analytics firm? Just because they publish a report, doesn't make it gospel. I could post that the Sun rises in the West and sets in the East, but that doesn't make it true. At one point a few hundred years ago, the Catholic church held that the Sun rotated around the Earth....


Posts: 2315; Member since: Jul 30, 2011

iOMG, you mean it doesn't!?

22. darkkjedii

Posts: 31274; Member since: Feb 05, 2011

Droid actually the sun doesn't rise or set. The earth orbits the sun with us on, giving the illusion the the sun is moving around us when actually we r moving around it.

23. darkkjedii

Posts: 31274; Member since: Feb 05, 2011

My point is only when analyst list apple in the lead is their validity questioned. When android or Samsung is listed as the leader these same commenters never question it.


Posts: 2315; Member since: Jul 30, 2011

Why question truth and fact? Android doesn't hire and pay "independent" MiSresearch Firms to market studies that in no way can be complete, given the fact that we're still in November of Q4. Samsung doesn't hire MiSresearch Firms to juxta'iPose their numbers to spike stock value. Talk to me in January 2013 when sales numbers for said devices become "official"!

28. -box-

Posts: 3991; Member since: Jan 04, 2012

I question those sort of things all the time, especially when polls, surveys, and analyses are involved. There was one not long ago about the Lumia being the best-selling phone from one small retailer in the UK, and while that was great news, it isn't necessarily indicative of a worldwide (or even UK-wide) trend. The figures might be accurate, but it would only be because more phones are being sold in the same quarter, that is, if androids consistently sell X number quarter-on-quarter, but iphones sell X amount of phones one quarter per year and fewer every other quarter, Androids will sell more phones overall (which is, in fact, roughly the case).

27. Commentator

Posts: 3723; Member since: Aug 16, 2011

Why does it matter who has a larger market share anyways? Can't you just love the smartphone for the beauty that it represents, rather than being a slave to its public adoption?

5. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I'm ok with people swarming to buy the iPhone. Help keep my high end smartphone price reasonable.

6. wassup

Posts: 565; Member since: Jun 23, 2011

this shows europe is smarter than the us. ;)

7. jove39

Posts: 2147; Member since: Oct 18, 2011

Well...people still like 4" screens?

39. nofear

Posts: 151; Member since: Jun 22, 2012

I think it is okay for people swarming in to buy a boring over price iPhone, iDevice only for not power user. That's what all about.

8. darkkjedii

Posts: 31274; Member since: Feb 05, 2011

MeoCao: They're lying right?

11. Aeires unregistered

iUsers are finally seeing what we've been saying for years, bigger screens are better. In the US, anyway.

13. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

You are also seeing what happens when leaks about new products get out of control - sales of the 'old' toy fall off a cliff. Sammy manages that circumstance through aggressive discounting. Apple is too pure to discount - only the unwashed engage in discounting. I wonder if details about the iP6 will be allowed to leak out? There was a reason Steve was so obsessed with controlling the release of product information.

16. Aeires unregistered

It would indeed appear that Apple security/secrecy is dead. I do believe it was the bigger screen though, even 4S owners upgraded. As close as the 4S is to the 5, the only real difference is the screen size being bigger. If that is indeed true, then every three to four years all Apple needs to do is add 1/4" to the screen and people will buy them in droves.

29. -box-

Posts: 3991; Member since: Jan 04, 2012

Not sure about the "buy them in droves thing"; they have to do a bit more than that. iphoners are becoming more aware of how stale and incapable their phones are, to the point that some of my die-hard apple friends returned their 5s and either switched to Galaxies (and one OneX+) or WindowsPhones or will wait for apple to release a OS overhaul to buy another.

14. twens

Posts: 1180; Member since: Feb 25, 2012

Hahahaha! This will only happen in the US. anything Apple they will buy. Thank God the rest of the world dont think like the US.

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