Early Sony Xperia X unboxing reveals some very colorful packaging

Early Sony Xperia X unboxing reveals some very colorful packaging
Sony's next smartphones are just around the corner, as the Xperia X, Xperia XA, and Xperia X Performance all get ready to hit retail over the course of the next few weeks. We've only just seen pre-orders open for the models (most recently in the case of the Xperia X Performance), but now we're already getting an early look at these phones might be arriving, as an unboxing video reveals some surprisingly colorful packaging.

Flash back to last fall, when we unboxed the Sony Xperia Z5 and Xperia Z5 Compact, and you'll recall some bland, uninspiring boxes: Sony gave us a nice picture of each phone up front, but vast stretches of white resulted in an otherwise featureless expanse of packaging.

For the Xperia X, by contrast, it looks like Sony has finally gotten comfortable with a touch of color. While we start out with another plain white box, popping off the cover reveals a refreshing splash of color, with its sides plastered in vibrant hues.

The designs Sony's going with here should look pretty familiar to smartphone fans who have already taken a look at the Xperia X family, as they appear to be the same designs we've seen featured as phone wallpaper in Sony's official renders.

Of course, it's entirely possible that this early hands-on somehow represents pre-retail packaging (the box is clearly labeled as a demo unit), and Sony will change things up in time for the arrival of the first Xperia X handsets in stores, but we're hoping that's not the case as we quite enjoy what we see: compact, colorful – what's not to like?

source: MereMobil.dk (YouTube) via Xperia Blog

Related phones

Xperia X
  • Display 5.0 inches
    1920 x 1080 pixels
  • Camera 23 MP (Single camera)
    13 MP front
  • Hardware Qualcomm Snapdragon 650, 3GB RAM
  • Storage 32GB, microSDXC
  • Battery 2620 mAh
  • OS Android 8.0 Oreo



18. chaoscauser

Posts: 39; Member since: Jun 04, 2014

Colorful packaging means creating environmental pollution!

20. kent-gaga

Posts: 609; Member since: Apr 10, 2012

not if it's some kind of environmental-friendly ink, like soy ink or something. SOny's been doing great in this aspect since 2008-2009 on many Sony ericsson feature phones

17. oozz009

Posts: 520; Member since: Jun 22, 2015

Hope that Sony becomes successful with the X-line.


Posts: 96; Member since: May 03, 2016

Same old looks.

7. jellmoo

Posts: 2701; Member since: Oct 31, 2011

Ah Sony... So committed to delivering a terrible experience, they've even made their boxes terrible. Way to go...

4. nycguy54

Posts: 64; Member since: Dec 13, 2014

I like it

6. 444777

Posts: 399; Member since: May 02, 2016

I don't like the X series Sony. It doesn't have the omnibalance sharp edges corner. Which stands out and makes the phone look sexy.

14. Xperia14

Posts: 1208; Member since: Sep 01, 2015

19. kent-gaga

Posts: 609; Member since: Apr 10, 2012

and a pain in the a ss to hold... so they compromised and give you the best of both worlds

3. Mxyzptlk unregistered

I don't care about a colorful box. Making a phone worth owning is what matters the most.

5. 444777

Posts: 399; Member since: May 02, 2016

Everything should be quality when manufacturering a product.

8. Mxyzptlk unregistered

Too bad some manufacturers don't realize that. *cough*Samsung*cough*

11. aegislash

Posts: 1541; Member since: Jan 27, 2015

Jeesh, don't ya get tired of hating on anything that isn't Apple? Every Apple related article, you're either defending them or praising them. On Android related articles, you're always negative. Don't even get me started on Blackberry articles...the amount of negativity you spew about Blackberry, just makes a lot of us think that deep down you have some sort of jealousy driven fascination with them.

13. Mxyzptlk unregistered

Jeesh, do you ever get tired of complaining? Don't read my comments. It's that simple. A fan defending his product, no way! Android fans are always negative on Apple articles. I don't spew negativity on Blackberry. Perhaps if some people were more respectable to the opinions of others, then arguments on Blackberry articles would be at a low.

16. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

"Android fans are always negative on Apple articles." Apple fans are also always negative on Android articles. "Perhaps if some people were more respectable to the opinions of others" Wow, how ironic, coming from someone who doesn't respect anything that isn't Apple.

12. Pattyface

Posts: 1658; Member since: Aug 20, 2014

I disagree.. my s7 edge came in a very nice package.

2. josephnero

Posts: 795; Member since: Nov 16, 2011

I'm curious

1. fyah_king unregistered

Wow, 10 years later!lol

10. danny_a2005

Posts: 385; Member since: Oct 06, 2011

Have you seen Huawei packaging that is quality

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