Did you know: over 50% of app users find Push notifications so annoying!

Did you know: over 50  of app users find Push notifications so annoying!

Every smartphone user has had their notifications drawer fill up with all sorts of prompts from the different apps they have installed. Some applications are pretty tame with how they treat Push notifications. Usually, they are popular apps of high quality that rank highly in app stores. But for each cool app like that, there are hundreds more that represent its direct opposite. They look bad, operate poorly, and get downright scummy in the way they unload a barrage of pointless, distracting alerts in your drawer on a daily (heck, hourly) basis!

No wonder, then, that smartphone users harbor mixed feelings on the matter. According to a survey by Localytics and Research Now, 52% of the respondents are adamant that Push notifications are way too... pushy. "An annoying distraction," in their collective words. Apparently, this type of alert has grown an unwelcome reputation, which isn't surprising considering over 35% of users described the notifications they received as generic "broadcast blasts" with no relevancy.

Click or tap the image to zoom in.

Click or tap the image to zoom in.

Big as it is, the anti-notifications contingent doesn't have the final judgment on the case. The other half of the respondents actually found Push messages useful, as in their experience, the messages pointed them towards things they are interested in, or served valuable content – productivity-enhancing information that doesn't ask of them to distract themselves with launching an app.

So, how do we make sense of the situation? The researchers maintain that there is a happy middle ground where app developers and users peacefully co-exist. The survey team straight-up asked users what they actually want Push notifications to be, and the singular response was "personalized content". It could be centered on anything – favorite sports teams, clothing, cool spots nearby, killer deals. The core idea is that notifications shouldn't distract users with content centered on the app that the alert originates from – pesky prompts like "Upgrade to Pro version now!" or announcements that read like excerpts from a glorified newsletter.

Rather, app makers need to know their audience better so their products can generate meaningful push messages and make users return to the app. They should also make a point of not bombarding them with alerts, as research shows that the threshold of annoyance is actually pretty low – receiving between 2 and 5 messages in one week would cause 46% of respondents to disable Push notifications, and 32% would outright stop using an app if they received 6 to 10 messages weekly.

What's your stance on Push notifications? Tell us about your best and worst experiences with them in the comments section below!

source: Localytics

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13 Comments

1. Tanujtiwari

Posts: 84; Member since: Mar 18, 2015

*relevance

4. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

I wonder it just 50%. It should be over 70%.

2. Tanujtiwari

Posts: 84; Member since: Mar 18, 2015

Seriously, phone arena, you guys are spot on with your language perfection in your website but your YouTube reviewers have such pathetic speaking skills except john..and Victor..and chris

9. tedkord

Posts: 17189; Member since: Jun 17, 2009

Really? John and Victor are obviously not native English speakers, and it shows in their writing. It's the equivalent of speaking broken English. The only PA writer I've ever seen who writes using proper English is Michael H. I'm not putting them down for it, it means they're capable of speaking more languages than I. But if we're talking about language perfection on the website, not even close.

12. Tanujtiwari

Posts: 84; Member since: Mar 18, 2015

None of the writers make any grammatical mistakes, which is a big deal for a non native speaker. Writing about smartphones in a fun way is not as easy as it seems and they must be given due credit! :)

3. MSi_GS70 unregistered

And up to 50% ppl annoyed when they doesn't receive notifs.. ☺to

5. Tanujtiwari

Posts: 84; Member since: Mar 18, 2015

Just a question : Tell me one con of Asus zenui which is genuinely a con.

6. killer7D

Posts: 550; Member since: Sep 18, 2014

I Agree !

7. xondk

Posts: 1904; Member since: Mar 25, 2014

a lot of notifications, especially for some games where the game itself can be enjoyable, the amount of notifications are annoying.

8. RebelwithoutaClue unregistered

On my phone, I have heads up notifications disabled for certain apps and IN certain apps. The only one that really annoyed me after a while was the minions paradise notification, that laughter every time *ugh*

10. AlikMalix unregistered

My only biggest annoyance when it comes to notifications in iOS is the one I cannot change - when launching a game (after not playing it for a long time), you automatically sign in to Game Center (which is fine), BUT, there's a banner that comes down from top of the screen (like a notification) that lets you know you're signed into Game Center. It's too big, it is opaque, and it blocks the top of screen for a couple of seconds (you can swipe it away right away, but still). They could at least make it transparent - but I'd prefer to have a tiny transparent icon in the corner for 2 seconds, or the option do disable that notification. The rest of ALL notifications can be set as a pop up, banner, as a badge on the icon (my favorite), just play a specific sound without showing anything visual, or completely disabled. Why can't they apply the same to game center?

11. FluffyBled unregistered

Someone tell these 50% there's a small checkbox for every app with the note "Show notifications" and a simple untick resolves their problem!

13. HTC_ONE_MAX

Posts: 164; Member since: Feb 06, 2015

On my Sony device those pesky push notifications are from Play Store, everytime when i online some ads/notifications will show up within 1 minute at notification bar which is very annoying.

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