Did you know? Steve Jobs believed that "no one" wanted to buy big smartphones

Did you know? Steve Jobs believed that
Although Apple this year re-introduced a 4-inch iPhone (the iPhone SE), we all know that large smartphones - featuring screens of around 5 inches and above - are now way more popular than smaller models, and have been so for quite a few years. But former Apple CEO Steve Jobs, one of the most important figures in technology in recent decades, was not fond of large smartphones, and didn't believe in their success.

In July 2010, Steve Jobs was answering some questions regarding the iPhone 4 antennagate controversy, mentioning that the issue may have been avoided by designing a bigger phone - one that you could not "get your hand around." Jobs said that Apple didn't make such a phone because "no one's going to buy that". And that's why the iPhone 4 was still sporting a 3.5-inch screen, just like the original iPhone from 2007.

Perhaps Steve Jobs meant to say that no one was going to buy a big iPhone, since bigger Android phones (like the 4-inch Samsung Galaxy S or the 4.3-inch HTC Evo 4G, both released in the first half of 2010) were already luring many customers. Whatever the case is, Steve Jobs was obviously wrong on this one. Most people now want large smartphones, even if it's hard to properly get your hand around them, and we don't see this changing anytime soon. Or ever.

Two years after the release of the iPhone 4, in 2012, Apple (now without Steve Jobs, and led by Tim Cook) launched the iPhone 5 - its very first 4-inch handset. Following another two years, in 2014, the company introduced the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus, basically admitting that people actually wanted large screen phones.


Steve Jobs passed away on October 5, 2011, so it's been almost 5 years since he's no longer with us, and we can't possibly know what he would have thought about the 4.7-inch and 5.5-inch iPhones of today. But maybe he would have accepted the fact that times are changing, and everyone - including himself - is prone to making fallacious assertions. What do you think?

reference: Engadget

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88 Comments

1. nctx77

Posts: 2540; Member since: Sep 03, 2013

Florin T or what ever your name is, how old are you? Have you been living under a rock? Everybody and their mama that follow tech know this. Why bring this up as news?

6. submar

Posts: 713; Member since: Sep 19, 2014

Stupid things from Jobs' mouth. Quick!! Sweep it under the rug.

10. sgodsell

Posts: 7531; Member since: Mar 16, 2013

The one person that has been living under a rock is nctx77. As as anyone doesn't always paint Apple in a favorable light. Then Nctx77 will be all over you. Nctx77 must be sleeping with Tim Cook. Personally I think phone the size of the 5S or SE are too small.

25. Mxyzptlk unregistered

Actually you're wrong, unsurprisingly. Phablets are great, but there's still a market for the 5S size of phones. Not everyone wants a Phablet.

58. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Not all larger phones are phablets. 4.3-4.8 would be a considerably large device and it isn't a phablet. Gosh dude, do you even have the capability to think outside the box?

96. Mxyzptlk unregistered

Oh shut up techie and stop getting your panties in a twist. I know what the fudge a large phone is. Get over it.

103. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Ok then, what's a large phone. Small - up to 3.5" displays Medium - 3.7-4.3. Large - 4.3-4.9 X-Large - 5.0-5.9 XX-Large - 6.0-6.3 Tablet 6.5 - 9.7 Large Tablet 10.1-12" laptop 12"-18.5

104. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Sounds like you have your panties in a bunch/twist. Why do you even wear panties? What brand are they? iFruit of the Loony's?

70. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

You missed one word from his comment: "Personally"

97. Mxyzptlk unregistered

I know he said personally. I just wanted to remind him that to some people, the 5S size is a perfect and compact size.

100. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

I know, and I agree with that. But what's with the "Actually you're wrong, unsurprisingly"?

71. tedkord

Posts: 17456; Member since: Jun 17, 2009

Which is why he said that he personally thought they were too small. He didn't say there was no work for them.

98. Mxyzptlk unregistered

See comment above.

29. iushnt

Posts: 3145; Member since: Feb 06, 2013

I agree your views regarding Nctx77

72. Wiencon

Posts: 2278; Member since: Aug 06, 2014

This stupid man made more a year than you will during your whole life

75. tedkord

Posts: 17456; Member since: Jun 17, 2009

So? Lots of dumb people, especially unethical ones, make a ton of cash. Does betting rich make one smart.

99. Mxyzptlk unregistered

You do realize your precious Samesung can be just as unethical, right? Oh wait, I forgot you were being biased.

7. Florin.T

Posts: 318; Member since: Dec 16, 2013

@nctx77: There are newer generations of smartphone users who weren't interested in Apple, or Steve Jobs, or tech in 2010. It's been 6 years since then, the world is moving, kids are growing up. And I'm pretty sure that not too many mamas know about this.

14. Fona13A unregistered

"Not everybody knows so it's news worthy!" Great thinking...

16. sgodsell

Posts: 7531; Member since: Mar 16, 2013

You also left out how Steve also locked out certain types of apps, or apps that would threaten Apples sales. Oh, wait that still happens today.

24. kiko007

Posts: 7520; Member since: Feb 17, 2016

That has nothing to do with the topic at hand can't =_=. We get it, you hate Apple. Personally I like the fact they lock out "suspicious" apps and developers. One of my problems with Google is that it spreads it's legs for everyone EXCEPT Microsoft. Never understood that really :D.

73. submar

Posts: 713; Member since: Sep 19, 2014

"Suspicious" apps like f.lux??

80. guests

Posts: 196; Member since: Jun 19, 2016

dude, any apps that threaten apple's sales will be regarded as suspicious/dangerous by kiko... idk, maybe it's for the safety of the $heep.

53. amasog

Posts: 552; Member since: Aug 22, 2013

So you mean you or PA will re-write this article (again) after 6 years?

13. darkkjedii

Posts: 31531; Member since: Feb 05, 2011

It's a tech news site, rather it's well known news or not.

28. iushnt

Posts: 3145; Member since: Feb 06, 2013

I'd say this wss the right time to publish it.

31. Firestorm

Posts: 44; Member since: Jun 27, 2015

Who cares.. apple knows only copy paste innovation..

41. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

So its taken only 6 years for someone to say jobs was wrong, maybe.

79. submar

Posts: 713; Member since: Sep 19, 2014

Jobs was wrong by the time he said it.

105. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

He was wrong when he thought it, before the falsehood spewed from his corroded lips.

* Some comments have been hidden, because they don't meet the discussions rules.

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