Did you know Samsung slashed the price of its Galaxy S4 by a third in just 9 months?

Did you know Samsung slashed the price of its Galaxy S4 by a third in just 9 months?
The Galaxy S4 launched as the flagship Samsung smartphone for 2013, the device that’s expected to bring the company the largest profit, but it did not quite catch up as Samsung expected. The device still sold in the millions, and Samsung even flaunted some impressive sales numbers (10 million units shipped in the first month), but in the following months it became more obvious that sales are not going as planned.

Samsung reacted swiftly. It used an aggressive pricing strategy, lowering the cost of the device gradually to lure more buyers in. Now, more than 9 months since the device launched in spring 2013, the stats are in and they reveal that the price of the S4 dropped a whopping 33%. The table below comes from Russian Mobile Research Group, but similar price tactics were in place in other markets as well.

This might not seem all that shocking - after all, it’s only logical for a phone to lose some of its value over time, but this fact becomes interesting when you think that devices in the other, Apple camp, actually lose very little and often none of their value for about a full year. The iPhone 5s has not dropped a penny in price in the 5 months since it rolled out (we don’t count limited time deals), and its prices still start from $650.

We leave it up to you to draw conclusions from all this, but we ought to mention that it seems that getting an older Samsung phone like the Galaxy S4 right now seems to make way more financial sense than getting an iPhone, don’t you think?


source: Mobile-Review (translated)

Related phones

Galaxy S4
  • Display 5.0" 1080 x 1920 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 600, Quad-core, 1900 MHz
  • Storage 64 GB + microSDXC
  • Battery 2600 mAh(17h 3G talk time)

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46 Comments

1. Mxyzptlk unregistered

The S3 was their peak. Now they're canobalizing themselves with 100 different variations of the S4. Add in poor build quality, weak radios, and a bloated ui then you'll see why they're sales are falling.

7. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

Usually I don't agree with you Mxy but you are 100% right. This also hurts Samsung resale value something iproducts excel at. Samsung needs to start rethinking their strategy before they run themselves into the ground. Samsung needs to focus their product line a little more and just give more options with the same phone. For example, a touchwiz and non-touchwiz edition for each device.

33. HansGoneInsane unregistered

Samsung's business strategy is fine and totally legit. As in all other product categories Samsung is competing in, they fallow an aggressive philosophy trying to push all other competitors out of the market. In order to reach this, they need to be able to offer for each customer segment at least one alternative (and there are many customer segments). One can like or dislike the strategy, but it is legit.Of course, this has negative consequences for resilling Samsung products. On the other hand, Samsung offers it's customers better hardware for the price they pay which compensates for the disadvantage.

10. aksa123

Posts: 368; Member since: Jan 30, 2014

I don't think S3 is that good tho. S2 was a bang (first time seeing Super AMOLED Plus, just wow).

43. dickwyn

Posts: 621; Member since: May 07, 2012

i believe that the S2 is no doubt the best in the Galaxy S series because it shows the most improvement and if you notice it is the only flagship which has a AMOLED "PLUS" display where others only build up upon resoulutions

13. networkdood

Posts: 6330; Member since: Mar 31, 2010

Got to agree with the resident troll here - wife has a galaxy s3 mini - there are a ton of different galaxies...Samsung should just do 3 sizes of galaxies, with 2 variants each - one variant with a 1080p display and the other with a 1440p display....6 different phones is much more streamlined than 100...lol

45. aksa123

Posts: 368; Member since: Jan 30, 2014

Becoz there're billions of galaxies in the universe !! That's why samsung makes billion versions of each G series !!

25. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

my friend experienced a normally used S4. and told me that it is sluggish/slow/laggy/ ....help me find a synonym word for a device that easily brakes(in any way).

34. Cicero

Posts: 1149; Member since: Jan 22, 2014

I have it *S4* and what you say, by your friend experience, is totaly oposite. I am totaly (mean totaly) satisfied of all aspects of using S4. And I am switching from iPhone.

46. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

what gt model of s4?

27. maherk

Posts: 7028; Member since: Feb 10, 2012

Poor build quality? Last time I checked, it wasn't the S4 that had scuffs and scratches out of the box, and it wasn't the S4 that had gaps between the speaker grills and the glass, and no it wasn't the S4 that had squeaky sound when you press it back. As for the bloated UI, people are buying the Galaxies because of their UI, but it is bloated for the HTC, Apple, and even LG fans(kinda ironic for the LG fans, they attack Samsung for their UI and plastic, yet their companies model is to copy it). As for the weak radios, I've had the s1 to the s4, note 1 to the note 3, and never I had a problem with network signals. Last time I checked, it was those "premium" aluminum phones that suffer the most from signal dropping. For the record, it is absolutely normal for a phone to drop its price, back home the S4 is sold for $545(690 when released), one for 545(720 when released), Z for 440(690 when released), the "all new" Z1 for 600(745 when released), lastly the iP5S for 670(1120 when released). Phonearena's agenda is not hidden from anyone, their articles speak for themselves. Everyone remember those "sponsored" articles for the LG G2.

40. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

Yes poor build quality, last time i checked no other phone manufacturers were being molested because their phone's screens break by themselves while being in a pocket. http://forum.xda-developers.com/showthread.php?t=2287882&page=103 100+ pages on xda.

32. andynaija

Posts: 1265; Member since: Sep 08, 2012

I agree with the numerous variations part Samsung really needs to chill with releasing so many versions of one phone, I mean 5 variants is okay but more than 8 is a little too much. I don't think they have poor build quality. About weak radios, and a bloated ui idk you'll have to research on that.

42. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

Article says date 4/26/2014 s4 was $840 when date should be 2013.

2. datphoneguy

Posts: 155; Member since: Sep 15, 2013

I will say that the S4, when it first launched, was incredibly expensive in my opinion ($250 on a 3 year contract in Canada). Hopefully Samsung is a bit more competitive with pricing with the S5 so it doesn't need to resort to price cuts.

3. neops

Posts: 297; Member since: Jan 28, 2014

I9500 is obsolete because of I9506 LTE (470€)

6. Tsepz_GP

Posts: 1177; Member since: Apr 12, 2012

Thats why the I9500 got 4.4.2 KitKat 1st, yeah? LOL.

14. Aploine

Posts: 445; Member since: Oct 24, 2013

Got it first because it's an OLDER version. Got it?

18. Tsepz_GP

Posts: 1177; Member since: Apr 12, 2012

The Note 3 is newer yet got it 1st, and it shares the same chip with the i9506, your argument is invalid, sorry. :)

19. Aploine

Posts: 445; Member since: Oct 24, 2013

Note 3 is a premium / pro device. Priorities. And I9506 will have it within a month. So?

26. Tsepz_GP

Posts: 1177; Member since: Apr 12, 2012

A premium/pro device? Where do Samsung state that exactly? The point is the I9500 is not obsolete, nor is any other GS4 variant.

30. Aploine

Posts: 445; Member since: Oct 24, 2013

You said it your self that I9506 shares the same chip with Note 3. Anybody can do a comparison between I9500 and I9506 specs

31. Aploine

Posts: 445; Member since: Oct 24, 2013

And the term "obsolete" is relative of course

39. Tsepz_GP

Posts: 1177; Member since: Apr 12, 2012

Nobody was, someone said the i9500 was obsolete, I replied and then you sort of came in with your own agenda.

41. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

Aploine is an idiot

4. jan25

Posts: 470; Member since: Feb 26, 2012

where i live, it's more than $100 cheaper than the 5s. whatever the iPhone does better than than the S4, it surely isn't worth the extra $100.

35. Cicero

Posts: 1149; Member since: Jan 22, 2014

Lucky you! Where I live S4=400 Eur and iPhone 700 Eur. Anyhow for the same price I will be choosing S4.

5. Zeeya

Posts: 331; Member since: Mar 17, 2013

BlackBerry... thats all i want say...

8. mss1988

Posts: 41; Member since: Apr 19, 2012

It costs 400€ here in Serbia. Same price to One, G2 and Lumia 1020. Z1 is a little bit pricier, 450€.

9. Tsepz_GP

Posts: 1177; Member since: Apr 12, 2012

Hasn't dropped much if at all where I am here in South Africa. May I ask PhoneArena, did you lot do your research and check the price of the S4 in all the continents at least before drawing this conclusion? The S4 will be a steal when the S5 arrives though, considering how powerful and functional it is, I'm constantly wondering to myself if I should skip the S5 and get the Note 4 as the S4 is still great especially now with KitKat.

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