Did Samsung go full-on weird with its new battery packs? Maybe, but we find them kind of adorable

Did Samsung go full-on weird with its new battery packs? Maybe, but we find them kind of adorable

Carrying an external battery pack is slowly becoming a mainstream thing – phones are getting bigger and users are slowly adopting them into their media consuming habits, so keeping a portable charger, or spare battery, is an idea that often pops up in one's mind. Samsung has been making such juiceboxes for a while now, and its newest addition adds a themed twist to the package – cute animal pictures.

Now, now – not just any animals. Sammy produced its new Animal Edition battery packs as part of its new “Charge the Life” initiative – an effort to remind us of a few endangered animals – the Fennec Fox, Giant Panda, Lesser Panda, and Golden Snub-nosed Monkey. So it's both a colorful battery pack, and an awareness-raiser. There is also a companion app up on the Play Store, which will show you an animated avatar of the animal of your choice that slowly changes its expressions as the phone's battery charge level goes up. You can actually grab the app and check it out without owning a battery pack, too.

The portable rechargers come in 2 size variants – the lesser panda and the fennec fox models will have a 8,400 mAh capacity, while the giant panda and golden monkey ones will have 11,300 mAh worth of juice.



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9 Comments

1. drunkenjay

Posts: 1623; Member since: Feb 11, 2013

OMG I want one jks.. what did just see?

2. gueAHOK

Posts: 156; Member since: Mar 03, 2015

This is innovation

3. TBomb

Posts: 1022; Member since: Dec 28, 2012

What about the tiger?

4. B-power

Posts: 258; Member since: Feb 22, 2014

Good job samsu

5. JumpinJackROMFlash

Posts: 464; Member since: Dec 10, 2014

Samsung is love, Samsung is life. Charge the life.

6. pendragon0202

Posts: 164; Member since: Feb 23, 2015

PA, you forgot to mention that for every battery sold, they will donate part of the sale to world's endangered animal societies. And also I believe there will be more than 4 animals. More animal series (40+ species) will be released later.

10. RandomUsername

Posts: 808; Member since: Oct 29, 2013

Source? I just read "raise awareness", not "donate".

7. JMartin22

Posts: 2311; Member since: Apr 30, 2013

Whether you like Samsung or not, this is actually a very admirable and well-executed campaign that feeds into their marketing. Charging your battery, "recharging" endangered species through charitable donation funded projects to bring up these species to a safe count; who either have their habitat wiped out or are poached by man.

8. cripton805

Posts: 1485; Member since: Mar 18, 2012

Why is this weird?

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