Despite poor start, Apple iPhone SE is becoming hard to find

Despite poor start, Apple iPhone SE is becoming hard to find
While the early data indicated that the 4-inch Apple iPhone SE did not get off to a great start in terms of sales, something has changed. New orders won't arrive from Apple until April 12th at the earliest for certain models. Other versions won't be delivered from Apple to your door until April 20th, and that is after paying $10 extra for expedited shipping.

On Apple's website, the 16GB Apple iPhone SE ($399) is easier to find than the 64GB model ($499). For example, a 16GB iPhone SE in rose gold ordered from Apple for use on Verizon, AT&T, T-Mobile or SIM-free, will arrive April 12th. The 64GB variant will land at your door between April 20th and April 27th. The actual date will depend on the shipping method used. The same scenario is playing out internationally, especially in emerging markets where Apple is targeting sales of the smaller, more affordable iPhone SE.

Demand was said to be steady last weekend for the 9.7-inch Apple iPad Pro; the tablet went on sale March 31st, the same day as the iPhone SE. Currently, same day pick up of orders for the Wi-Fi only version of the slate from the closest Apple Store is still possible. Orders placed before 5pm can be shipped the same day and received the very next day.

Apple's shipping dates would seem to be the best indication we have of demand for the new devices, and these figures would seem to show that demand for the iPhone SE has picked up strongly during the week.

source: Apple via AppleInsider

Related phones

iPhone SE
  • Display 4.0" 640 x 1136 pixels
  • Camera 12 MP / 1.2 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128GB
  • Battery 1624 mAh(14h 3G talk time)
iPad Pro 9.7-inch
  • Display 9.7" 1536 x 2048 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9X, Dual-core, 2260 MHz
  • Storage 256 GB
  • Battery 7306 mAh



1. Finalflash

Posts: 4063; Member since: Jul 23, 2013

This is a perfect move by Apple actually. It gives them a way to force really broke people to upgrade in their financial range without something perfectly new, and then effectively kills the second hand iPhone market for anything less than the 6. No wonder they make the most money in the market, just marketing and positioning geniuses.

4. downphoenix

Posts: 3165; Member since: Jun 19, 2010

It is good news for anyone that is looking to get a cheap used iphone

2. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Probably means that though they didn't sell that great to begin with, they still sold better than Apple anticipated they would. So perhaps they consider it a modest success.

6. nctx77

Posts: 2540; Member since: Sep 03, 2013

When it comes to a non flagship product that's only been for sale less than a week in stores, being hard to find and ship dates being pushed back is anything but modest. I don't care how you look at it. The problem is that to many people are using flagship iPhone weekend sales numbers as a measuring stick. The watch had the same problem. It allegedly sold close to 15 million in 8 months last year. That's the most any new product category has ever sold from Apple in such a short period of time. It's considered a flop because it didn't sell 13 million over the weekend like the iPhone flagships.

11. Ahovking

Posts: 711; Member since: Feb 03, 2015

How is this product not a flagship? it definitely has the performance of one as well as features of one as well?

14. nodes

Posts: 1163; Member since: Mar 06, 2014

$400 price point, 4 years old design, and several old components are definitely not their flagship. it's their mid-ranger.

32. Ahovking

Posts: 711; Member since: Feb 03, 2015

an mid-ranger that out performs the S6 AND 7 in speed tests

17. sgodsell

Posts: 7605; Member since: Mar 16, 2013

The market pricing dictates the types Less that $200 is a low end device $200 - $400 is mid range $400 and above is flagship. So the SEvis only $1 off, and if you get the 64gb version, then the pricing is definitely in the flagship arena. The SE with only 16 gb is a joke, especially if you use the 4k camera, install music, videos, with any apps.

24. WakaFlakaD

Posts: 576; Member since: Apr 30, 2011

This fuxking logic lol. For flagship experience, get the 6S or 6S Plus. The SE is definitely targeting to people who might be looking to spend less on an iPhone OR great performance at a small package. Perfect fit for people who wants a small phone or for parents that are looking for a cheaper iPhone for their kids

3. phonehome

Posts: 812; Member since: Dec 19, 2014

They probably didn't produce a whole lot. After the 4.7 inch display, I would never go back to an even 4 inches. Many probably feel the same way. Even 4.7 inches is still a little small. With that, I hope Apple increases the display to en even 5 inches on the iPhone 7 (or whatever they call it).

8. nctx77

Posts: 2540; Member since: Sep 03, 2013

Even if they didn't make that much, the news mean the initial stock is sold out which means it exceeded Apple's expectation. That's means it was a successful launch and not a flop.

10. benoita74

Posts: 20; Member since: Dec 20, 2015

Doesn't mean anything, they barely are creating demand by generating rarity, that is what apple always does

20. ibend

Posts: 6747; Member since: Sep 30, 2014

I also think like that, they want to play safe and make small quantity order to foxconn, and they'll order again if their stock run out, its better than ordering dozens million unit and fail to sell it

5. nctx77

Posts: 2540; Member since: Sep 03, 2013

Alan F, the problem is to many tech sites using unofficial data and jumping to conclusions. They were also making the mistake of comparing this thing to flagship numbers.

7. palmguy

Posts: 988; Member since: Mar 22, 2011

Apple would make a great used car sales person. And Apple would make a great crooked lawyer. :)

9. Zylam

Posts: 1823; Member since: Oct 20, 2010

The iPhone SE isn't a flagship product, it's not an indication of Apples downfall or success, it's a very specific phone made for very specific people. I have to admit it's an attractive phone. There are a ton of people who love the 5 series design and there are even more people who want a powerful small device and are willing to switch to iOS. If the fanboi hurt is put aside, IOS is actually really capable, even in lower res screens it can edit 4K videos and do so much just because of the developer support and quality iOS has. It's too bad the level of hurt people get in this comments section is so astronomical, that it's hurts me to see kids getting caught up in such petty things just to show strangers on the Internet that they are better? Android has it market, Apple has its market. Deal with it. Also the A9 is an absolute beast, yes yes yes yes it's only two core whatever, it's a beast and the iPhone SE has some serious horsepower under its hood, nothing in the Android realm comes close to its power in the 4-5 inch realm.

12. Ahovking

Posts: 711; Member since: Feb 03, 2015

Can you explain how its not a flagship product.

13. EcoCare

Posts: 444; Member since: Jul 30, 2014

Because it doesn't really have all the features 6s has. Flagship should have every features imaginable made by its manufacturer, and SE doesn't have these 2nd-gen Touch ID 3D Touch Barometer 5MP front-facing camera Display specifications (same as 5s) More advanced LTE support and Wi-Fi radio It still offers respectable specs though, it's probably more like upper-mid range device from Apple.

15. Subie

Posts: 2440; Member since: Aug 01, 2015

The Soc from the 6s combined with the lower rez screen should make it Apple's flagship in gaming performance. That gives it at least one possible advantage.

28. EcoCare

Posts: 444; Member since: Jul 30, 2014

Yeah but that's about it. Even then the performance difference is negligible in real life.

16. Anonn

Posts: 230; Member since: Jun 04, 2014

Latest 21st century Apple iPhone SE comes with: 20th Century 1MP f/2.4 Camera !!. Laughable 640p Display !!. Cheap 6000 series aluminum !!. Recycled Old tech and materials !!. To name a few..

19. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Without knowledge of how much supply there is, one cannot make claims about demand. And it's completely impossible without actual sales figures. Elongated shipping times may just as easily be due limited handset production numbers. Which could denote that Apple misjudged demand, yet still doesn't mean the iP5se will be a success story. (Although, for what it is it probably will be.) It's also possible that if iP6/iP6 pluses and iPad pro's are selling that Apple has prioritized shipping to the higher profit devices. And now, to point out a logic fail: If you're saying longer shipping times means higher demand for the iPhone 5se, then does that mean that the iPad Pro which can be received next day has almost no demand? Or, maybe we should revisit that whole needing to know the supply numbers as well before drawing conclusions about demand in this manner...


Posts: 2817; Member since: Oct 03, 2012

I can only think of 2 things; 1: The SE is not selling which was known so Apple ordered only a limited quantity. 2: Apple ordered a lot but the SE is not selling, so they created a marketing strategy and said they are hard to find. In this case people are sheeps they start buying the SE.......Apple just creating a demand.......and people fall for it! 640p screen for a 2016 phone with a high price........ifans please do not try to justify this!

22. Wiencon

Posts: 2278; Member since: Aug 06, 2014

326ppi is enough. Nobody needs FHD at that size why is it so hard to understand? Find me one person that says 5s screen isn't sharp enough


Posts: 2817; Member since: Oct 03, 2012

Ifans on the defend....... i am talking about resolution not ppi......READ!

25. mrochester

Posts: 1043; Member since: Aug 17, 2014

Resolution and PPI are directly related. There's no point in a higher resolution display if it pushes the PPI beyond the 326 the SE already has. That would just be wasteful.


Posts: 2817; Member since: Oct 03, 2012

Sure.......Ifans are always in deniel! I bet if Apple was selling apples (fruit) for $50 ifans would buy it because it was grown by Apple and it's the best apple in the world! Apple fanboys are the worst fanboys, time for Apple to loose market share........oh wait it's already happening they are slowly dying!

27. Ninetysix

Posts: 2966; Member since: Oct 08, 2012

deniel denie deni den de d

29. EcoCare

Posts: 444; Member since: Jul 30, 2014

The SE was made because of demand of powerful small-screened phones. It's already obvious from the name, it's called Special Edition instead of following the numerical naming from the original iPhone line, because majority of users now prefers using phones with larger screens. And please use reasonable thinking in your arguments instead of mocking, I'm not an "iFans" or such but I do find the idea of SE reasonable, partly because there's also less number of powerful, small Android devices.

30. oozz009

Posts: 520; Member since: Jun 22, 2015

It should had been called iPhone LSE (Limited Stock Edition) hahaha!!

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