Apple iPhone SE had a poor opening weekend; 9.7-inch Apple iPad Pro did well

Apple iPhone SE had a poor opening weekend; 9.7-inch Apple iPad Pro did well
So how did the 4-inch Apple iPhone SE fare at the cash register during its opening weekend? According to one analytics firm, the answer is "not too good." Localytics said today that over the weekend, the iPhone SE accounted for only .1% of all iPhones used during that time period. That compares to some much better numbers for more recent models.

The Apple iPhone 6 was responsible for 2% of iPhones in use during its opening weekend. The Apple iPhone 6s snared 1% of iPhone adoption during its maiden weekend, and the Apple iPhone 5s captured .9% of iPhone usage on its opening weekend.

The iPhone model most in use this past weekend was the Apple iPhone 6. That model that was found in the hands of one out of every three iPhone users. The Apple iPhone 5s was next with 18%, followed by the 15% share belonging to the Apple iPhone 6s. Interesting, the 4-inch Apple iPhone 5 doesn't appear  to have been affected by the launch of the iPhone SE. The iPhone 5 captured 7% of iPhone adoption over the weekend, topping the 6% scored by the Apple iPhone 6s Plus.

The iPhone SE is powered by the same A9 chipset found inside the Apple iPhone 6s and Apple iPhone 6s Plus. It also offers the same 12MP iSight camera found on the iPhone 6s, and features Live Photos. The first-gen version of Touch ID is also included. And with support for NFC, Apple Pay can be used with the model. The 16GB iPhone SE is priced at $399, although Walmart has a deal that will take $100 off the price.

Also launched this past weekend was the new 9.7-inch Apple iPad Pro. With some changes, like the addition of the True Tone display that adjusts the screen to ambient lighting, the new version of the slate scored a .4% adoption rate during the weekend. That matches the .4% share scored by the Apple iPad Air 2 during its opening weekend, and tops the .3% rate grabbed by the 12.9-inch Apple iPad Pro during its first weekend of sales. According to Localytics, this bodes well for the future of the new tablet.

As for the iPhone SE, we will have to see if sales pick up in the coming weeks, or if Apple will have to resort to price cutting or other promotions to move the handset.


source: Localytics via CNET

Related phones

iPhone SE
  • Display 4.0" 640 x 1136 pixels
  • Camera 12 MP / 1.2 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1624 mAh(14h 3G talk time)
iPad Pro 9.7-inch
  • Display 9.7" 1536 x 2048 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9X, Dual-core, 2260 MHz
  • Storage 256 GB
  • Battery 7306 mAh

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42 Comments

2. nctx77

Posts: 2540; Member since: Sep 03, 2013

Considering that they are comparing this to flagship sales, it's not to bad

16. sgtdisturbed47

Posts: 959; Member since: Feb 02, 2012

Definitely not in the same league. SE is a retooled 5S and lots of people would rather have a larger screen. It's merely fitting into a niche market. As for the iPad Pro 9.7, it's the first tablet I've ever owned and glad I waited as long as I did to get one. Sounds and looks awesome.

19. maherk

Posts: 6627; Member since: Feb 10, 2012

Considering the price for an Apple device(which many thought it will be a bargain), it is bad.

27. darkkjedii

Posts: 30660; Member since: Feb 05, 2011

Agreed.

34. j2001m

Posts: 3060; Member since: Apr 28, 2014

There goes all the small android phones you was all looking to get on sale, not happening, Samsung just cancelled the s7 small

3. quakan

Posts: 1418; Member since: Mar 02, 2011

If you're on a one year or 2 year iPhone upgrade cycle, then you wouldn't be in the market for an iPhone at this time anyways. Despite this phone being for a niche market, I think the numbers would have been higher had this come out in the fall.

4. redmd

Posts: 1872; Member since: Oct 26, 2011

This is not really a good buy. In some areas, iPhone 5S is still available at half the price.

7. Arch_Fiend

Posts: 3934; Member since: Oct 03, 2015

It would be if the screen res was at least 720p dispite that you could say the SE is better than the 6s, same camera, same ppi, same soc, better battery life, and has a FP scanner. I think the SE is good upgrade from the 5s and honestly it's even an upgrade from the 6, if you don't mind going back to 4in that is.

11. cripton805

Posts: 1485; Member since: Mar 18, 2012

The main problem is that it just looks dated. Who buys a car in 2016 with a 2000 shell? Even Apple buyers are smarter than that.

14. Arch_Fiend

Posts: 3934; Member since: Oct 03, 2015

IKR, I was never a huge fan of the 5 design anyway, Apple should have def given the SE a new design.

15. marorun

Posts: 5029; Member since: Mar 30, 2015

Yep same design as the 6 but scaled down.

20. natypes

Posts: 1110; Member since: Feb 02, 2015

Yeah it's funny that in the same event they announced a big recycling program they announce a phone that looks like it's from recycled 5s bodies.

41. DnB925Art

Posts: 1165; Member since: May 23, 2013

Next year's iPhone (2)SE will look like a iPhone 4, using the bodies that came from the iPhone recycling program /s

42. Nine1Sickness

Posts: 889; Member since: Jan 30, 2011

*iPhone SES

22. AlikMalix unregistered

I don't like the iP6 design much over the 5s - which was the best looking phone of its time. But I agree - they should have changed the design - even if they went with the iP6 design. I agree with you guys above - it's a freaken powerful phone - and I don't mind the same screen - my 5s is sharp - but they should have changed the design!!! People that would consider to buy this see it as a new 5s phone, not a completely new phone but with 5s body. If this trend continues, I expect the next SE model to include forcetouch and a new design. And cost about $50-$100 more than this at launch (shall we say: next spring, maybe). But remembering how much I hated to go for a bigger phone last year from my 5s (wanted Apple Pay and my 2 year contract was up - got the new 6s) I would have waited and got this instead - still love the feel and look of my 5s. SE would be a perfect upgrade - whoever mentioned that this launch was not in line with upgrade cycles is absolutely right!!! It launched a half a year too late for me!!!

30. zunaidahmed

Posts: 1182; Member since: Dec 24, 2011

Actually, they could have just added a curved display, something like the 6 and 6s to the 5s body, that would actually have looked way better and modern, goes apple was just lazy. 5s with curve bezels would have looked so good.

36. AlikMalix unregistered

I disagree. Flat face is perfect on 5/5s/SE body.

35. UglyFrank

Posts: 2188; Member since: Jan 23, 2014

One of my coworkers bought one and if they didn't tell me it was the SE I wouldn't have known

5. wils0n

Posts: 2; Member since: Oct 27, 2015

The 9.7 Inch iPad Pro in Europe starts at 699e i do not change my iPad Air to this price

6. AmashAziz

Posts: 2869; Member since: Jun 30, 2014

The iPad Pro 9.7 seems better suited to its price than the iPhone SE. Hope Apple will do something to increase its sales over time.

8. strainger

Posts: 7; Member since: Apr 04, 2016

In my country the difference between a 16 GB SE and 16gb 6s is around 20$.so why would anyone buy a SE? Either Apple is a idiot or he thinks us to be idiots.

17. marorun

Posts: 5029; Member since: Mar 30, 2015

I would go for second option :)

38. kanagadeepan

Posts: 1189; Member since: Jan 24, 2012

Apple is idiot to think you people are iDiots, which you are NOT..

9. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Wouldn't it fair to say that the SE cause the older models to drop even more in price? Also, it really doesn't matter how good or bad each model sells, all the money still coems to Apple. But I am glad they saw poor sales of the SE for regurgitaing the same phoen from 3 years ago. Using the same design for 2 years in a row as Apple has been doing for a while isnt so bad. But once you introduce a new design and use it twice and then go back to a 3 year old design, when you have $200B in the bank, is lazy and sad. I wished they didnt sell one SE. It woudl have made since to use the iPhone 6/6S design, make a 4" model and that woudl have been cool and the price still should have been $300 tops. But no, they chose an even cheaper route. Also they assumed that just because many iPhone users have 4" phones, they still wanted one yet again. I dont think the size of the 6/6S is an issue. The problem is its price. Once the iPhone 7 comes, the original 6 will drop even more and those sales will likely climb do to the lower price point.

31. k4ever

Posts: 240; Member since: Oct 08, 2014

Techie, I agree with you to a point. I also think that Apple should not have released the SE. It was about as dumb as releasing the 5c. Apple has convinced its followers that it offers "premium products." Anyone that follows the technology industry knows that this is nowhere near true. Most electronic products, to include the iPhone, are all made at the same Chinese sweat shops. People who follow the industry also know that Apple puts cheap components in their devices. Apple's draw has always been its "aura of superiority" or "snob factor." By releasing a cheaper product, Apple diminishes its snob factor. It is easier for a company like Samsung, LG, Ford, Toyota, and Honda to produce models at all price points. Those companies started off producing products for the masses, then improved and grew their product line with their customers. Apple's products started out as overpriced and continued that trend. It will be incredibly difficult to go back now. IMO, the design for the iPhone 6/6s Plus sucks! The bezels are too darn big. It is terrible to hold. If I were an iPhone user and the 6/6s Plus were my first "big" phone, I would probably want something smaller myself. I am on vacation and I have been taking a lot of pictures with my Note 4 and my wife's Galaxy S7 Edge. Every now and then we will trade out phones with other people to take pictures for them. The 6/6s Plus were big bezeled heavy monsters compared to the Galaxy phones. Apple doesn't need to design an even smaller version of the 6/6s (isn't that what the 4.7 inch version is for?), they need to design a more "holdable" version of the 6/6s plus. BTW, the wife and I climbed up a waterfall in Jamaica. We took a lot of pictures along the way with her Galaxy S7 Edge. It is definitely water resistant! We were in some waist high water and the phone was in the pocket of my shorts (which were soaked!). We saw a lot of iPhones in plastic ziplock bags! Hilarious! Apple should have at least made the SE water resistant....

10. oozz009

Posts: 520; Member since: Jun 22, 2015

Probably because Apple made the mistake to keep the exact same design as iPhone 5 and 5S.

13. cripton805

Posts: 1485; Member since: Mar 18, 2012

And the same name except for the E. lol Didnt they learn from Nintendo with the Wii and Wii U...

18. manniacjoe

Posts: 1; Member since: Apr 04, 2016

Apple should take this as a sign that they need to slow down with all these insane product launches. 1) I don't think the world needs a new iPad every 6 months and 2) I don't know who idea was it to revamp the 5S, the only market this phone is for is for the parents of a 12 year old girl who wants an iPhone but doesn't have to spend that much on one. I'm a apple fanboy at heart but ever since Steve jobs passed it haven't been the same; they're starting to get more like android with gimmicky features and multiple launches of the same product

23. AlikMalix unregistered

True words, bro.... Nice to meet another Apple fan. Welcome to PA. I like iPhone with iOS when it was an empty core and only features that are truly needed. Some of the stuff on recent iPhones like "Live Photos" and Apple Watch store app are just unnecessary. And they need to redesign their settings menu from scratch - I understand their vision with the settings - but I see it all over the place that for some people it doesn't make sense.

33. k4ever

Posts: 240; Member since: Oct 08, 2014

I agree with your statements. However, Apple is in a bind. As a publicly traded company trying to hold on to its number one status, Apple has to maintain a certain level of growth. They can't continue to grow in the smartphone industry without breaking into cheaper markets like India, where smartphones are sold for around $150. Successful companies start off by offering products to customers at different price points, then growing and maintaining customer loyalty. Apple only offers two price point: expensive and ridiculously expensive for no reason. They pigeonholed themselves into niche status. As soon as the smartphone market started to mature, they had to break into new markets (smartwatches, etc) to maintain growth or go the route they are going. Right now they are out of options. I think you misunderstand Android. Competition is fierce in the Android community. There are tons of manufacturers offering different devices at different price points. Android manufacturers have to compete with themselves first before they compete with Apple. Lately, that extra competition has made Android products more desirable than Apple products; kind of like the harsh (yet beautiful) environment of the wild west (USA) made men and women tougher than those that stayed in the east. Android is dominating right now with no sign of letting up and it is Apple that has to compete on Android's level now.

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