Apple iPhone SE had a poor opening weekend; 9.7-inch Apple iPad Pro did well
The Apple iPhone 6 was responsible for 2% of iPhones in use during its opening weekend. The Apple iPhone 6s snared 1% of iPhone adoption during its maiden weekend, and the Apple iPhone 5s captured .9% of iPhone usage on its opening weekend.
The iPhone model most in use this past weekend was the Apple iPhone 6. That model that was found in the hands of one out of every three iPhone users. The Apple iPhone 5s was next with 18%, followed by the 15% share belonging to the Apple iPhone 6s. Interesting, the 4-inch Apple iPhone 5 doesn't appear to have been affected by the launch of the iPhone SE. The iPhone 5 captured 7% of iPhone adoption over the weekend, topping the 6% scored by the Apple iPhone 6s Plus.
The iPhone SE is powered by the same A9 chipset found inside the Apple iPhone 6s and Apple iPhone 6s Plus. It also offers the same 12MP iSight camera found on the iPhone 6s, and features Live Photos. The first-gen version of Touch ID is also included. And with support for NFC, Apple Pay can be used with the model. The 16GB iPhone SE is priced at $399, although Walmart has a deal that will take $100 off the price.
Also launched this past weekend was the new 9.7-inch Apple iPad Pro. With some changes, like the addition of the True Tone display that adjusts the screen to ambient lighting, the new version of the slate scored a .4% adoption rate during the weekend. That matches the .4% share scored by the Apple iPad Air 2 during its opening weekend, and tops the .3% rate grabbed by the 12.9-inch Apple iPad Pro during its first weekend of sales. According to Localytics, this bodes well for the future of the new tablet.
As for the iPhone SE, we will have to see if sales pick up in the coming weeks, or if Apple will have to resort to price cutting or other promotions to move the handset.
source: Localytics via CNET