Customized Moto X can't be purchased at full retail through AT&T, requires contract

Customized Moto X can't be purchased at full retail through AT&T, requires contract
Many have been hoping (without basis, we think) that the Google influence on the Motorola Moto X would go beyond design and software, and would show itself in how the device is sold. That would mean a lower unlocked price tag, and fewer carrier restrictions. But, the rhetoric about Google and Motorola being separate companies is showing through in the sale of the Moto X on day one at AT&T.

The Moto X went on sale at AT&T today; and unsurprisingly, there were a number of users who wanted to purchase one for full retail in order to avoid a contract and perhaps even to unlock the device and do with it what they would. Unfortunately, there have been multiple reports that it is impossible to purchase a customized Moto X at full retail, meaning you are forced to also purchase an AT&T contract. AT&T has confirmed that the full retail price for the Moto X is $575 for the 16GB model and $629 for the 32GB model.

We received a tip from a reader earlier today saying that they had tried to purchase a Moto X for full retail, but were told that would be impossible. And, the folks over at Droid Life apparently went to a couple different AT&T stores attempting to purchase a Moto Maker card at full retail, but were told that wasn't an option. There have also been multiple people that we've found on Twitter who ran into the same issue. 

This could simply be that Motorola is trying to keep the workload down for the Moto X customization assembly line, especially since the company has already backed off of the 4-day shipping promise, and also since the company has had to pull the engraving feature from the Moto Maker tool. You should still be able to purchase a Moto X that you find in-stores (aka white or black), but Motorola doesn't seem to want to work the Americans too hard on this. 

source: Droid Life

Related phones

Moto X
  • Display 4.7" 720 x 1280 pixels
  • Camera 10 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Pro, Dual-core, 1700 MHz
  • Storage 16 GB
  • Battery 2200 mAh(13h talk time)



1. bugsbunny00

Posts: 2267; Member since: Jun 07, 2013

i dont wanna be locked up for 2yrs for this..

2. Goldeneye

Posts: 419; Member since: Jan 22, 2011

Once again Google proves that it's a terrible retailer, Nexus devices and its accessories anyone?

3. CX3NT3_713

Posts: 2363; Member since: Apr 18, 2011

Lol.that some retarded shyt, right there.,.

4. GeekMovement unregistered

even with the customization, i'd rather wait for the galaxy note III and the xperia z1.

5. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

oh hell, that's not good...i was counting on being able to do that. i may consider the One and the MAXX more now.

6. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Strings attached, I hate strings.

12. InspectorGadget80 unregistered

That's just AT&T not GOOGLE.

7. Gsmalltheway

Posts: 277; Member since: Aug 15, 2009

Just get the 2 year contract then cancel when the phone arrives. 199.99+325 etf. Only pay 525

8. sniper1087

Posts: 537; Member since: Dec 31, 2011

Hmm missed the taxes and service, is never as simple as 525 when they add it to a final bill and charge u a 18-21% in taxes, plus the first month.

9. Gsmalltheway

Posts: 277; Member since: Aug 15, 2009

Well not if you already have a ATT account. Just add a line then cancel it

10. housry23

Posts: 136; Member since: Jun 03, 2012

I tried. I am an AT&T customer, except I'm a prepaid GoPhone customer. I designed my Moto X online and it told me to go to the AT&T store and purchase a Moto Card and then I can finish the purchase online. So, I hopped in the car all excited to get a shiny new Moto X that was Woven white with metallic orange accents. When I got there I was put on the waiting list and went and played with the display moto X. It was nice. Screen looked good and it was just as smooth as any phone I have used(i've owned them all). They called my name, went and got the card, scanned it, but the system would not let them add it to my account. They tried and tried and just couldn't do it. The card looked like a gift card and has a scratch off pin # on the back. You have to enter that pin to complete the purchase. I was sad. According to the Moto X email I got, they will be opening the Moto X for full retail purchases, but for now it's is an AT&T contract price exclusive.

11. InspectorGadget80 unregistered

That's alot of B.S. i was going too try it at their store. i don't want 2 YEAR CONTRACT

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