Could Marlin and Sailfish be Google-branded, not Nexus?

Could Marlin and Sailfish be Google-branded, not Nexus?
We know that there are two new Android devices on the way codenamed Marlin and Sailfish. Fish-themed codenames has been a standard of Nexus devices since the beginning of the program, but there is more evidence surfacing to suggest the latest devices may come with Google branding and not the Nexus branding.

A new report claims that Google will announce two devices later in September, one smaller with a 5-inch display and one larger at 5.5-inches, and the devices will come with storage options of 32GB and 128GB. The devices in question were allegedly seen by a source running Android 7.0 Nougat and with the leaked "Nexus" launcher. You may notice that this info matches the descriptions of the rumored Nexus devices, but the report claims that while the devices will still be built by HTC they may launch with Google branding. 

While we can't confirm this report, we would note that the two rumored smartwatches expected to be released with fish-related codenames (Angelfish and Swordfish) have also been rumored to launch with Google branding rather than Nexus branding. 

Obviously, these are all rumors at this point, but as more rumors about Google branding seem to pop up, it gets harder to ignore. Of course, ultimately this may be nothing more than a brand name change. Swapping Nexus branding for Google wouldn't change what we would expect from the device.

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22 Comments

1. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

Hopefully nexus branded. Also hoping they bring the 5.7" screen size next year

2. cdm283813

Posts: 424; Member since: Jan 10, 2015

As long as it has unlocked boot loader, root and works on Verizon I don't care what they call it.

11. JC557

Posts: 1925; Member since: Dec 07, 2011

Well the docs do show that it has all the bands necessary to work on Verizon on the unlocked models.

3. roldefol

Posts: 4745; Member since: Jan 28, 2011

Would swapping out 'Nexus' for 'Google' violate the... tread lightly when it comes to competing with Android OEMs ethic that Google previously followed?

5. uzimafioso

Posts: 469; Member since: Jul 15, 2014

Exactly. What a bunch of meatheads. Google sold Motorola cause OEMs were pressuring Google against being a manufacturer in itself. Now it wants to brand Nexus phones as Google. Eggheads.

6. Subie

Posts: 2419; Member since: Aug 01, 2015

Easy bro, this could still be a rumor. The headline of the article is posed as a question. I'm waiting for the official press release from Google.

9. tacarat

Posts: 854; Member since: Apr 22, 2013

I thought it was because Google wanted the patents Moto held.

12. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

How is it any different than a Nexus device? The devices are still being manufactured by an OEM, not Google. The only difference is the name, and anyone who knows anything about Nexus devices already knows they're Google devices, so no difference there. Now if Google was manufacturing these devices themselves, and giving them an exclusivity period in terms of updates, I could see your point. But as it is, the only thing changing is the name itself, everything else is the same as it was on Nexus branded devices. Personally, I prefer the Nexus moniker, but it doesn't change why I buy them, stock Android and fast and guaranteed updates.

15. roldefol

Posts: 4745; Member since: Jan 28, 2011

Fair point, but branding is still everything. I don't think of my Nexus as a Huawei, I think of it as a Nexus. That's the branding and the experience. Although when I power on the phone, it only says Google... Anyway, this sounds like just rumor to me.

17. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

That's what I mean. A Nexus experience is a Google experience. Most likely if they do rebrand it as Google instead of Nexus, it will still function exactly as it does now. Btw, many times I've Nexus phones referred to as Google phones.

20. roldefol

Posts: 4745; Member since: Jan 28, 2011

I think the only reason they have to re-brand is if they've finally decided - after 6 years! - that Nexus has no name recognition outside of the tech/enthusiast crowd. Now that the Nexuses are marketed as bargain consumer devices and not just developer phones.

21. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

They've made 8 phones and 2-3 were considered budget devices, that not even half. Bit I would agree that the Google name would hold more weight with the average consumer than the Nexus name. However if everyone called them Google Nexus or Nexus by Google as some do, that would also do the same thing.

4. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Weren't they pretty much always called Google Nexus whatever, even officially. Plus, what are they going to call it then, the Google 6X? I think the Nexus branding will stay because it has value. As long as they Prefix it with Google, as always, it is fine.

7. kiko007

Posts: 7520; Member since: Feb 17, 2016

Rather see a little G than that ugly ass Nexus branding

8. baole0000

Posts: 1; Member since: Aug 16, 2016

Yea, and the name Google also sounds much better than Nexus.

13. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Personally I prefer the Nexus bending, and the logo. It also makes sense, since Nexus means "the central and most important point or place". It's the starting point where all other iterations of Android come from.

14. WPX00

Posts: 511; Member since: Aug 15, 2015

Except that it's often the last major device to use that year's chipset, if it came out at the beginning of the year: like in this years case be the first with SD820, or like the Nexus One did, that branding would make sense.

18. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Nexus devices have never been about the latest tech inside, but about the newest iteration of Android, that's how it's been since it's inception. The Nexus devices always launch after the newer version of Android is released, and is the first device to launch with it. That's how it's always been. So when I say that it is the central point, it's the central point of Android, not of the newest tech released that year.

19. ibend

Posts: 6747; Member since: Sep 30, 2014

simple white G = ok 4 colorful dots = ok colorful big G = no thanks

10. johnnyboy

Posts: 55; Member since: Aug 16, 2016

This just proves that the whole Nexus series is just a big failure.

16. Vanliewn

Posts: 65; Member since: Oct 03, 2015

I like the nexus name and brand, but a G instead of a htc logo would be nice

22. MFJ

Posts: 22; Member since: Apr 15, 2009

I realize that the new Google Phones are made by a different MFG this year as they frequently are, but Um, would it be so horrible to get an updated nexus 6p 2016 that is basically the same external phone, but gives us a Snapdragon 820/updated Camera with Some Nougat?? Phones are phones at this point, just update the internals and I'm good. Couldn't companies save serious $$ if they did this on occasion and offer a lower $$ to the consumer at the same time?? I'll give myself an annual case upgrade and *poof*, a new looking phone!

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