Come and watch Microsoft's first ad for the Surface tablet

Come and watch Microsoft's first ad for the Surface tablet
UPDATE: Sometime later in the day Tuesday, Microsoft is expected to announce pricing and availability for the Microsoft Surface. This comes after the new commercial for the tablets (seen below) appeared in a media blitz on Monday Night Football (Blitz, football, get it?)

source: Winsupersite via  WMPoweruser

Microsoft is expected to launch its Surface tablets on October 26th with two distinct models. The Microsoft Surface (8 Pro) is a mobile PC for those who need the power of an Intel processor and Windows 8 while on the go. In other words, it is like taking your office with you everywhere. The Microsoft Surface (RT) uses ARM based processors and is geared for those who want a similar type of tablet experience as you would receive from the Apple iPad or Android tablets.

The guys at Redmond have produced the first television spot for the tablets and it is certainly short on demonstrating the features of the device and long on gimmicks like dancing and the "click" sound effect from the kickstand. The only thing that one could take away after watching the ad is that the screen looks responsive.  

The latest pricing guidance we've had was a contest that revealed a price of about $350 for the RT variant of the Microsoft Surface tablet. Supply chain sources expect the Windows 8 model to cost you 5 Benjamins ($500) or more. But that is understood. After all, you can't produce entertainment like the commercial below on a shoestring budget.

source: YouTube, TheVerge via MobileSyrup

Related phones

Surface Pro
  • Display 10.6" 1920 x 1080 pixels
  • Camera 1 megapixel
  • Processor Intel Core i5, Dual-core, 1700 MHz
  • Storage 64 GB
Surface RT
  • Display 10.6" 1366 x 768 pixels
  • Camera 1 megapixel
  • Processor NVIDIA Tegra 3 T30, Quad-core, 1300 MHz
  • Storage 32 GB

FEATURED VIDEO

31 Comments

1. Pings

Posts: 304; Member since: Dec 19, 2008

Windows 8 will flop. I will be sticking with Windows 7 thank you.

8. AnTuTu

Posts: 1596; Member since: Oct 14, 2012

Probably you haven't heard about a device called Hybrid PCs :p

12. Reverence

Posts: 224; Member since: Jul 16, 2012

theyr not gud!! reason is that their is similar to super high end notebook but their performance is crap!!

15. cepcamba

Posts: 717; Member since: Feb 27, 2012

You tested one?

20. anywherehome

Posts: 971; Member since: Dec 13, 2011

Kin - flop WP - flop Bing - flop hotmail - flop W8 - why the hell it should be a success? out of the blue? but because of corrupted manufacturers and governments it will be

23. tigermcm

Posts: 861; Member since: Sep 02, 2009

hotmail is a flop realy how? bing is also oh do tell wp isnt dead yet until it is, it can be called a flop

25. Pings

Posts: 304; Member since: Dec 19, 2008

You forgot Zune, Zune HD, ME, and WP7. WP7, WP8 and Windows 8 all have that same crappy AOL 1996 UI. It's a step backwards for Microsoft. WP7 should of had the look and feel of Windows 7, but no... they went with that ugly, restricted, instantly out dated looking UI.

30. bobk212

Posts: 1; Member since: Oct 16, 2012

Every company has flops Ping - flop MobileME - flop RKR - flop Newton - flop Mac Cube - flop

13. FireDragon

Posts: 117; Member since: Nov 13, 2009

I will continue to use WIndows xp but it doesn't mean I want to say Windows 8 as a flop. I think it will do great and maybe I will switch to it even though I haven't even tried to "try" Windows 7.

31. Hammerfest

Posts: 384; Member since: May 12, 2012

No kidding, as someone who tested from the first LEAK through the official beta/rc clients, EVERYTHING about windows 8 is great..... EXCEPT the UI Have been using Windows since 3.1, and have tried almost every other OS out there, and I can say PERSONALLY... Metro UI BLOWS (i dont care if thats not what its called anymore). Thankfully, there is a Windows 7 shell for Windows 8 to get rid of metro completely! Meaning all those speed enchancements that Windows 8 brings you can still have without the sickening Metro UI!

2. tigermcm

Posts: 861; Member since: Sep 02, 2009

*sigh* why isnt today 10/26/12 oh whyyyyyyy

3. ajac09

Posts: 1482; Member since: Sep 30, 2009

wow all they really just excited about the keyboard?!?! I can do that with my asus transformer prime not as elagant as that but it doesnt look that gay..

4. kevenrivera

Posts: 3; Member since: Oct 09, 2012

Beyond excited!

5. vvelez5

Posts: 623; Member since: Jan 29, 2011

Very good commercial. When it comes to commercials for the average user it isn't about features or hardware. It's about perception. And with the Surface, Microsoft is giving off the perception of how fluid this will be with the consumers world.

17. RobotMan

Posts: 145; Member since: Apr 13, 2012

The the perception was that everybody used it. And that become not special anymore.

6. JKING_25

Posts: 53; Member since: Sep 12, 2012

I love the product but that commercial was a little corny to me. I still plan on getting one though.

7. Reverence

Posts: 224; Member since: Jul 16, 2012

it should hav ended like this........nd the PC crashes again!

9. snowgator

Posts: 3617; Member since: Jan 19, 2011

It is long on gimmicks? A COMMERCIAL?? REALLY? It is a teaser commercial. It is a new product, and Microsoft wants people curious. They haven't even officially announced Windows 8 yet. What features are they going to show off? So long as this ad has enough flash to get people talking and noticing it, this has done it's job.

14. FireDragon

Posts: 117; Member since: Nov 13, 2009

Yes, exactly. It is just to get consumers familiar with the "Surface" the tablet and not the Windows 8 yet. Memorising the shape and giving sense of its weight and physics.

10. darkvadervip

Posts: 366; Member since: Dec 08, 2010

I like the commercial! Got me ready for it's release. So stop hating and have patience.

11. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Looks like WIN7 will get a new lease of life like XP got post VISTA

16. charms55

Posts: 41; Member since: Nov 08, 2011

Awesome commercial. The comment about "only" the keyboard misses the point entirely, and this IS a big deal for tablets. There is plenty more to come and their catch phrase is "click in" so this hits the spot perfectly.

18. shadez10

Posts: 427; Member since: Jan 15, 2012

@ 0:31 MAD CHAD!! =D

19. GoBears

Posts: 456; Member since: Apr 27, 2012

I think it's a fantastic device with a really powerful OS. Sure beats lugging a laptop around. Is it worth a grand to me? Probably not, but only because I have other things to drop a grand on that I'd rather have right now. I'd love to have one, just not at that price. Maybe income tax time I'll buy myself a present lol.

22. Rocksteady unregistered

very cheezy

24. pongkie

Posts: 663; Member since: Aug 20, 2011

i wonder which markets are they going to offer this tablet

26. checkmymike

Posts: 218; Member since: Dec 28, 2011

is this high school musical or glee?

27. hrvoj15

Posts: 4; Member since: Sep 26, 2012

0:41 Alex Wong!!!

28. hrvoj15

Posts: 4; Member since: Sep 26, 2012

..and Kayla Radomski..ouh yeah!

29. pikapowerize

Posts: 1869; Member since: May 03, 2012

this is really a cool-looking commercial!! wow.. at least the surface tablet dont look big even it got 10.6" screen!

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.