ComScore reports that 17.6% of US smartphone owners use check-in services

ComScore reports that 17.6% of US smartphone owners use check-in services
Are you one of the many iOS/Android users enraged about their location tracking? If you are, then you're probably not one of the many users of check-in services like Facebook Places, Foursquare, and Gowalla. According to comScore, a digital market researcher, 17.6% of US smartphone owners use such services.

The study, which was taken in March of 2011, found that 7.1% (16.7 million) of all US mobile subscribers make use of check-in services. And among the estimated 12.7 million smartphone owners, 17.6% use such services.

Predictably, the large majority (60%) was made up of younger users, between ages 18 and 34. And both iOS and Android comprised the lion's share of participating users, with 33.7% and 36.6% respectively. RIM users followed closely behind, making up 22% of all check-in users.

Does anyone find the growing popularity of such services humorous, when considering the furor that the location tracking scandals have inspired? We acknowledge that it's different when you report your own location, as opposed to being tracked by a secret program. But is it really that different? If you're concern is about privacy, then perhaps you'd be better off with only Steve Jobs knowing where you are, as opposed to your 1000+ Facebook friends.

source: comScore via Electronista



1. heyitzme

Posts: 87; Member since: Jan 03, 2011


5. N.Reynolds

Posts: 257; Member since: Feb 15, 2011

That's because when checking in the user is choosing to share their location with others where with the location "scandals" that are currently occurring are out of the users control.

7. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Among other location based services. People just need to get over this. Tracking is essential for any smartphone to work beneficially for any user. Unless google or apple use these data maliciously, let them do what they need to do to provide better services to their users. Geez.

8. vantenkiest

Posts: 316; Member since: Apr 20, 2011

its a never ending battle. ppl wanna use location based services but they want to keep it all private. almost impossible to do.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.