Check out this ad for the BlackBerry Passport from South Africa's Cell C

Check out this ad for the BlackBerry Passport from South Africa's Cell C
The BlackBerry Passport sold 200,000 units during the first two days after its launch, selling out the available inventory. With its 4.5 inch 1440 x 1440 resolution screen, business software looks better and some applications show you the whole picture instead of just half. BlackBerry actually listened to its supporters. The phone is powered by the Snapdragon 801 CPU and has 3GB of RAM inside. And yes, there is OIS on the 13MP rear snapper, which has an aperture of f/2.0 for great pictures in low-light conditions.

A unique QWERTY keyboard adorns the Passport. Bereft of physical number and punctuation keys, these appear as virtual keys above the physical keyboard. And those virtual keys show up based on context. Browsing the web? You will see a virtual key for a colon (:) and a backslash (/). Typing an email? You will see a virtual key for the "at sign" (@).

South African carrier Cell C has just produced a cool 90 second television commercial for the BlackBerry Passport. A young child finds someone's Passport and in an attempt to return it, he ends up in a Ferrari, walking the red carpet at a modeling event, flying on a private jet, jumping from said plane, and finally returning the device to its owner. Let's hope that the kid got some sort of financial reward for returning that Passport.

source: @BlackBerry

Related phones

  • Display 4.5" 1440 x 1440 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3450 mAh(23h 3G talk time)



1. rowdysheeter

Posts: 74; Member since: Sep 10, 2014

nice :)

2. Tritinum

Posts: 471; Member since: May 06, 2014

Great specs, shi*ty form factor.

3. GeorgeAF

Posts: 87; Member since: Feb 25, 2014

Its nice to see ads from my country getting viewed from all over the world. I am a die hard android fan but I will not mind owning the Passport.

4. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Awesome commercial! The Passport is indeed a great device. I love the form factor. Truly an #Epic beast! Keep up the good work BlackBerry!

5. shy2papa

Posts: 336; Member since: Jan 23, 2010

Nice can't wait to get my passport

6. jbishops

Posts: 62; Member since: Aug 12, 2014

Who cares

7. Chris_Bakke

Posts: 246; Member since: Jan 23, 2013

Why do you hate blackberry so much? What did they do to you? You are just poorly trying to troll them in any article that mentions them.

10. jbishops

Posts: 62; Member since: Aug 12, 2014

Because Blackberry phones are terrible. People need to really move on from these as they offer no value to the consumer compared to other phones

11. meanestgenius

Posts: 22084; Member since: May 28, 2014

BlackBerry phones aren't terrible at all and deep down you know it. They provide an excellent mobile experience. You would know that if you ever used one. People are slowly coming back to BlackBerry, and enterprise has ALWAYS been with BlackBerry. They know the true value of a real smartphone.

12. meanestgenius

Posts: 22084; Member since: May 28, 2014

Apparently, you do, or you wouldn't waste your time constantly commenting on BlackBerry articles.

8. Odiin

Posts: 373; Member since: Apr 23, 2013

Superb add Blackberry!

9. Tsepz_GP

Posts: 1175; Member since: Apr 12, 2012

The kid gets into a Lamborghini, the guy who the phone belongs to is John Smit, one of the greatest South African rugby players, he captained the squad that won us the 2007 RWC.

13. meanestgenius

Posts: 22084; Member since: May 28, 2014

Excellent ad. The Passport is indeed a great phone! Can't wait until I get mine!

14. ianbertrafal

Posts: 1; Member since: Oct 05, 2014

If you try to analyze the concept of the ad. You will really see what this product really cater. They are those proffesionals, elite personnel that needs vip treatment and famous. This is the niche market that blackberry really caters. android caters the low end market, iOS caters the midclass that wanted to feel like their elite. and BlackBerry caters the true blooded rich and famous vip's in the world. Thats so simple.

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