Google Talk, then there were Hangouts, then Allo and Duo split the video and text chat duties for some reason, and now Allo is being given the boot for the sake of Chat. Yep, it's a great name, we have to admit, and Google better not screw this effort up.First there was
The kicker with the new Chat project is that it is said to use RCS text messaging, or a richer media standard that still works within the framework of the carriers' tried and true texting equipment. This way, even when somebody on the receiving end doesn't have Chat, they will simply get the messages like regular texts, and be able to answer. The issue, of course, are the carriers, which have to onboard Chat for their networks, but Google is apparently in talks with them to let it be.
There is such a great variety of Android phones out there, that using RCS was perhaps the only feasible approach for a unified messaging experience on Google's mobile OS platform. The stock Android Messages app that most phones already have is a great starting point. RCS is universally supported, and would allow for the usual chat shenanigans we are accustomed to, like rich media sharing, but at the same time it has one huge drawback - it's not encrypted. In this day and age, this could prove to be yet another insurmountable hurdle for Google towards the goal to create a truly useful go-to messaging app for Android.