Google Hangouts shifts to the enterprise, as Allo and Duo enter the limelight

At this year's I/O developer conference, Google announced two new chat apps – called Allo and Duo – made for text messaging and video chats respectively. After the unveiling, many thought the new apps would spell the end for the ailing Hangouts messenger, but Google claimed otherwise, reassuring current users that the service will continue to co-exist alongside the new offerings. With Duo's recent release and Allo's just around the corner, Google is now ready to talk about the future of Hangouts in more concrete terms and it seems like the company is going to make good on its promise. In a sense.

Much like the divisive Google+ social network, Hangouts will shift to the periphery of Google's service ecosystem, catering to a much smaller, but nonetheless dedicated user base. Meanwhile, Allo and Duo will be brought to the forefront as the company's main chat apps.

“Because Hangouts is built on a Google account, because it's deeply integrated with Google apps, the Apps suite, Gmail, Calendar and so on, it's seen much more success in the enterprise," said Google's VP of communication Products Nick Fox in an interview for Engadget. "It will increasingly focus on that kind of group collaboration enterprise productivity space.”

Fox also stated that Google sees no point in merging video and text messaging into one app, as “the reality is that [video and text] are pretty different types of communication”, and has instead opted to building “focused experiences that do what they're intended to do really, really well.”

Hangouts tried to do a lot, but failed in many ways to achieve its ambitious goals. It was also a bit too late to the scene, already divided between the likes of WhatsApp, Viber and Facebook Messenger. The competition is still alive and going, and it will be interesting to see how Google's new chat apps will fare against it.

via: Engadget



1. Martineverest

Posts: 521; Member since: Oct 27, 2015

waiting for the next chat app from google after allo dies.....confused google

2. Martineverest

Posts: 521; Member since: Oct 27, 2015

corporate ADHD is google's biggest sickness....they may end up loosing ar and vr race

3. hemedans

Posts: 761; Member since: Jun 01, 2013

enterprise? serious business dont want their data to be taken.

4. Landon

Posts: 1247; Member since: May 07, 2015

I use Google Messenger and love it. I'm definitely curious about Allo and Duo, though...

5. tomn1ce

Posts: 248; Member since: Mar 12, 2012

I may try it out but I don't understand why they just don't fix their current apps instead of making more of the same and confuse the crap out of the users. Why can't Google just implement all the features of Google voice into Hangouts or into this new messaging app and just kill G-Voice. This way they'll have one less app to maintain but its features been used by the users in one of the other apps.

6. Doakie

Posts: 2478; Member since: May 06, 2009

"This way they'll have one less app to maintain" HAH! I thought the joke was that Google Voice doesn't get any updates or maintenance?

7. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Yes they do, every three years, and poor hangouts, the John Snow of apps. However, is the only app that provides cross platform support for SMS and MMS.

8. buccob

Posts: 2978; Member since: Jun 19, 2012

My only issue with Google solutions... is that they have been separating apps instead of integrating them and each app takes considerable space from the device... Used to be Drive... now: - Sheet - Words - Slides Used to be Hangouts (GTalk)... now: - Google Messenger - Google Voice - Hangouts - Allo - Duo Used to be Maps... now: - Street - Locations (in G+) - Navigation (was independent for a while) etc... common...

9. ztkells

Posts: 41; Member since: Jan 26, 2011

Google with a big swing and a miss!! As a parent, one of the best things available is video chat with your kids. Well, mine just has his iPad to do so. A wifi only iPad doesn't have a phone number.... How is this supposed to be an effective service? Sounds doa to me. Long live Hangouts.

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