CMO Shao Yang explains Huawei's lack of confidence in Windows Phone

CMO Shao Yang explains Huawei's lack of confidence in Windows Phone

In an interview taken at MWC 2014,Huawei's CMO, Shao Yang, opened up about the company's problems withWindows Phone. Essentially, it's the bigger licensing cost, theso-called "app gap", and the fact that WP is a closedplatform that concern the Chinese giant. Yang thinks that "allWindows Phone [devices] looks too similar, and it is hard todifferentiate different brands from each other." We assumethat he refers to the software and user experience, instead to thehardware design. Yang explained that, unlike the open-source Android,Windows Phone "blocks a vendor to make their own innovation",which sounds a little clueless - after all, a large percentage ofhardware and software innovations in computing have happened on PCsrunning Windows. And in the context of smartphones, Nokia hassuccessfully implemented its own standout photo and hardware featureson Windows Phone.



However, Yang claims that Nokia isprivileged to certain Microsoft APIs and has an advantage, which heexpects will grow bigger as the two companies merge. "WhenMicrosoft and Nokia combine together, it will be even harder to openthe API." - he believes, and adds that Microsoft gobbling upthe Finns' devices division will "not make the competitionfair". The API claim is curious, as we think that

such unfair competition would havesparked a strong outrage among manufacturers.



Overall, there can't possibly be aclearer indication of Huawei's lack of confidence in Windows Phone.Although the company is on the Microsoft hardware partnership cruise,it's obvious that the bulk of its mobile efforts will remain focusedon Android for the time being. Some of Yang's arguments are fair -it's inarguable that Android as an open-source platform lets theentirety of a vendor's vision come through, and its plausible thatopening up WP will let other makers explore their own ideas about theever-present Live tiles.



Would you like to see vendors applytheir custom “skins” and user experiences on Windows Phone in thesame way they do on Android?



source: WPXBOX

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39 Comments

1. neJANIS

Posts: 2; Member since: Mar 24, 2014

Would you like to see vendors apply their custom “skins” and user experiences on Windows Phone in the same way they do on Android? Yes! At this moment I wouldn't even consider buying WP phone other than Nokia, because of this - they all are the same (Huawei, Nokia, Samsung, HTC) - there is just no difference between them. I would really like to see WP more customisable for manafactuers.

3. theminolaboy

Posts: 128; Member since: May 18, 2013

Would you like to see vendors apply their custom “skins” and user experiences on Windows Phone in the same way they do on Android? No. Because if that will happen, WP will only serve as another mobile platform struggling to create a dent in the mobile industry. It is already struggling to keep up though it's clear that it's climbing the charts but being WP is the only reason why WP is WP, right? Anyway, I wouldnt buy a Huawei WP. Their efforts to promote WP is just shy of nothing.

26. Finalflash

Posts: 4063; Member since: Jul 23, 2013

But that was the original problem before Android, everyone wanted their own OS platform to deliver different experiences. They had 50 different App stores and consumers couldn't switch a hardware platform if they were too invested in one. Android changed this and therefore, we have a huge hardware improvement effort because all Android manufacturers have to fight on that and can't trap people as easily. MS and Apple want the old days back where you get trapped in their ecosystem and they do not have to innovate (I can only image the crap Apple would release if Android didn't exist). You have to let OEMs customize or else they can't express themselves and therefore, try to make their own crappy OS like Tizen and trap customers in their ecosystem.

38. DFranch

Posts: 555; Member since: Apr 20, 2012

Do you think you're not locked into Android? Or how about google services like Gmail? You just have more options as far as manufacturers. Apple is locked down, but any company can make windows phone handsets.

39. eharris560

Posts: 78; Member since: Dec 28, 2012

" their own crappy OS like Tizen and trap customers in their ecosystem." No need to say more.

4. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Sadly, Microsoft won't allow it to since Android is a really customisable OS. If Windows Phone is customisable, will it still be called Windows Phone? It will be more like Android.

18. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

welcome back after a weeks holiday// poor Rodney was ans has been trolling so PA sent him to a weeks vacation, along with straightedgenexus, o and mxzy

9. alterecho

Posts: 1106; Member since: Feb 23, 2012

Microsoft's intention, from the beginning, is to emulate Apple's pattern of controlling both hardware and software.

15. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

MS doesn't have the market share that Apple has, so its ability to dictate terms to hardware partners is limited. Buying Nokia was the only viable alternative for MS. Unfortunately, its growth in market share is going to be limited to Nokia, as I suspect the other hardware 'partners' (HTC and Sammy come to mind) are partners only because their license to MS' patents covering their Android business required them to support WP.

19. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

samsung and htc i believe dont have to pay fees to make wp, cause ms is asking samsung sony and other oems to make wp for free. even that wont help raise revenue.

20. alterecho

Posts: 1106; Member since: Feb 23, 2012

In their cloud, they think they have the marketshare.

22. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

in there dreams,,,,, they should give up and delare inslvency or quickly rush out wp9 to be half like android

24. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

hey alterecho rodney has been banned for aweek... he would be calling everyone a troll when stating negative of the platform

29. alterecho

Posts: 1106; Member since: Feb 23, 2012

I guess no more Windows Phone marketing for a week, in the comments, then. But I saw him somewhere recently.

31. papss unregistered

I wish you would get banned so we would have less " I hate everything attached to Microsoft".. Just saying you go the extreme other way so you are no better

32. alterecho

Posts: 1106; Member since: Feb 23, 2012

"I wish you would get banned" Unlike him, i don't use insulting language on others. "you go the extreme other way so you are no better" I only share my experience and call it like it is. If it gets better, i will state that too. But your profile picture and the fact that you echo the banned one's thoughts/comments, doesn't make you look like a person i could reason with.

33. papss unregistered

I'm not here to reason with you so you are actually correct on something.

34. alterecho

Posts: 1106; Member since: Feb 23, 2012

Of course you don't. I'm revealing the bad state of Windows Phone, countering the lies that WP fans tell. So why would you.

35. papss unregistered

Lol bad state? Okay kid

37. alterecho

Posts: 1106; Member since: Feb 23, 2012

"Lol bad state?" No. Horrible state, actually.

16. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

wp has been trying for 10 years and no one wants and likes wp platform. wp is only selling cause of loyal nokia fans, thats why its on mere tiny 3.8% share

21. alterecho

Posts: 1106; Member since: Feb 23, 2012

I don't know about Windows Mobile, but you're right about Nokia and the horrible Windows Phone. One of the reasons i got mine was because of Nokia.

23. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

me to i only borought it cause of nokia and that great pureview camera and the feel and touch of the phone, but i really hate the design, wish it looked like the sexy L925 Horrrible yuck you can say that again, ugly bathroom tiles hideous

2. asingha94

Posts: 295; Member since: Apr 08, 2012

everybody is!!bcz there is Nokia..

6. pokharkarsaga

Posts: 554; Member since: Feb 23, 2012

So finally we can say Nokia+MS & Apple & Google+Samsung+HTC+Sony+LG+Asus+Lenovo+Huawei etc

8. asingha94

Posts: 295; Member since: Apr 08, 2012

yes...but in windows phone division!!isn't that obvious!

5. Lt.Green

Posts: 397; Member since: Mar 13, 2014

I've associated WP with Nokia. To use WP from a different brand seems off. That's just me.

7. nlbates66

Posts: 328; Member since: Aug 15, 2012

I'm thinking that many of the people who complain about lack of vendor customization in Windows Phone are the same people who complain about companies like Samsung adding "bloat" to their implementations...

10. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Lol i can say even Microsoft doesnt has confidence over wp.

11. boosook

Posts: 1442; Member since: Nov 19, 2012

That's exactly why Google had to sell poor old Motorola.

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