Buy-Backs helping Apple iPad mini gain market share in India

Buy-Backs helping Apple iPad mini gain market share in India
Without a true low-end smartphone model to compete with in India, Apple decided to pull the Apple iPhone 4 out of retirement this past January. Apple is doing the same thing with the tablet market. Using the Apple iPad mini as its entry-level slate in the country, the tech titan plans on challenging Samsung in the Indian tablet market. In February, the Cupertino based manufacturer started a buy-back plan in conjunction with the iPad mini and saw tablet sales rise 35% since then.

In some Indian channels, Apple has sold out the 16GB Wi-Fi only version of the iPad mini. Thanks to the buy-back offer (similar to a trade-in), the tablet is priced to compete with Samsung's entry-level slates, along with those made by other manufacturers. Apple originally offered 5000 Rupees ($83 USD) as its buy-back offer, but has since doubled the amount to 10,000 Rupees ($167 USD). That brings down the price consumers pay for the Apple iPad mini down to 17,000 Rupees ($283 USD). 


According to IDC, Samsung led the Indian tablet market last year with an 18.9% market share. Micromax was next with 8.9%, followed by Apple's 7.5%. CMR India's analyst Tarun Pathak expects Apple to have picked up market share thanks to its promotion, but says that Apple needs to do more than count on buy-backs and price cuts to bring in business. 

So far though, the promotions have helped Apple sell its tablet in the country. In India, the iPad has become the second most popular Apple device after the iPhone, beating out the MacBook for the first time.


Thanks for the tip!

source: TimesofIndia

Related phones

iPad mini
  • Display 7.9" 1024 x 768 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A5, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 4440 mAh

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11 Comments

1. Antimio

Posts: 313; Member since: Nov 11, 2013

this is the OG iPad Mini we're talking about, right? Apple Bas73rds

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

It's fine, this is the way it is, there is always a group of people that want something no matter how bad it is (the dark side of the internet will teach you that).

5. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Unlike iPad 2, Mini ain't actually that bad. Ok, screen is low res and it's not lightning fast, but overall quite good tablet (especially when normal consumer is not as pixel freak as tech guys) I'd take one over Tab 3 8.0 or 10.1 any day.

9. Finalflash

Posts: 4063; Member since: Jul 23, 2013

There are cheaper better tablets like the nexus 7 with much better specs and a lower price range (don't know if it is india but I think it is). Plus equivalently priced tablets being much cheaper and also at least of a similar spec.

10. platformwars

Posts: 86; Member since: Sep 14, 2012

And I'm Sure that the people who are buying this hardly know the difference between this and the latest model.. people in India know iPad and iPad mini.. they dont really care about the number in front of those as most of them buy these as toys for their kids or play games and music on them. I'm sure that anyone who wants to work on their tablet will not go for the iPad mini. They will go for the latest generation since they dont mind paying extra upfront for performance. I personally saw 2 people in an electronics store wanting to buy the iPad mini and when i told them that its the old model, they said that they dont care since it looks the same.

3. datphoneguy

Posts: 155; Member since: Sep 15, 2013

So basically Apple has to bribe its customers in India (i.e. with double the trade in values) to get iPads moving over there...while Samsung does not. Interesting....

4. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Fooling poor men and iWannabe senseless teens is a nice tactic.

7. mayur007

Posts: 593; Member since: Apr 10, 2012

Agree most the people dont buy apple because of the features they buy bcoz they want show off . I wanna be's They r everywhere not just in india.

6. mayur007

Posts: 593; Member since: Apr 10, 2012

@ pa Buy-backs Not back-backs Correct the heading

8. blingblingthing

Posts: 974; Member since: Oct 23, 2012

That extra back was probably referencing the OG iPad mini and iPhone 4.

11. ameyabb

Posts: 12; Member since: Sep 25, 2013

I don't see anything wrong in people buying the iPad Mini. The Wifi Only 16 GB comes at 18,000 INR ($300) without any buybacks whatsoever (many dealers are offering this). Now compare this to the 16 GB Wifi Only iPad Mini Retina that comes at 27,500 INR ($460) and the iPad Mini purchase makes perfect sense. For those who use tablets for something as simple as checking mails on the go and light browsing (which is what a lot of people use tablets for), not paying the extra 9500 INR ($160) for the A7 and the beautiful Retina makes perfect sense. So in a way, neither is Apple fooling anyone, nor is anyone getting fooled unnecessarily. They are just offering a cheaper alternative which is as fair as it gets.

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