BlackBerry takes on Western Union with BBM Money transfers... in Indonesia

BlackBerry takes on Western Union with BBM Money transfers... in Indonesia
BlackBerry has made it clear that it believes emerging markets are a key to the platform and the company making a comeback in the smartphone market. With that in mind, BlackBerry has launched a new pilot program in Indonesia which will pit BlackBerry Messenger against Western Union for money transfers.

The feature has BlackBerry working with Indonesian bank PT Bank Permata, and will allow users to transfer money to each other simply using BlackBerry Messenger. Indonesia is the lucky country getting the functionality, because it is one of the few countries left where BlackBerry is still the leading smartphone brand. And, Bianto Surodjo, head of electronic channels at the Jakarta- based bank, believes that BBM Money be able to attract “a few hundred thousand” users at Permata within a year.

It's definitely an interesting idea, but unfortunately, BlackBerry has said that BBM Money is not intended for use in the US or Europe. We are guessing that the reason is it would be far too difficult to make deals with all of the different banks in the US and Europe. It would be nice to see though. 

source: Bloomberg



1. faisolbauuz

Posts: 121; Member since: Jan 05, 2013

Well thats because in indonesia BB still have a huge market share in smartphone though the android smartphone is catching up now

2. iamthegreatcornholio

Posts: 3; Member since: Feb 27, 2013

UPDATE your FACT. Android already BIGGER than BB in Indonesia right now. As in Q1 2012 the Android shipment IS BIGGER THAN BB in Indonesia As in Q3 2012 Samsung Android shipment IS BIGGER THAN BB in Indonesia. 70% of NEW phone sold in Q4 2012 in Indonesia were Android.

13. RapidCat

Posts: 351; Member since: Jun 12, 2012

50% BB from Black Market :)

14. maka.itu.gua.BENCI.BB

Posts: 3; Member since: Feb 28, 2013

There's also android phone from blackmarket. and android greater demand will create greater demand android blackmarket too. so it's cancel out your 50% advantage.

3. iamthegreatcornholio

Posts: 3; Member since: Feb 27, 2013

Michael H, Please update your fact a little bit. 1. Indonesia was one of the BB strong market, but in the 2012, BB were not leading the market in Indonesia anymore. You could search the web with google/yahoo/bong/etc to find this fact. 2. BB also already lost the momentum in Indonesia, most of the rich guy who can afford another expensive phone already moved away to the other platform after using a BB/android or BB/iphone combo for a while. (Fact: In Indonesia, it's very common to have 2 or 3 phone and considered cool/awesome. Around 60% of office-worker/business-man/business-woman have more than 1 phone).

4. sumenep

Posts: 3; Member since: Feb 27, 2013

FROM THE JAKARTA GLOBE.... SEPTEMBER LAST YEAR "BlackBerry Losing Market to Android Francezka Nangoy & Dion Bisara | September 13, 2012 ....... Android became the most popular operating system in Indonesia’s smartphone market, commanding a 52 percent share, according to International Data Corporation, an IT and telecommunication research group, in a report released on Thursday. It didn’t give comparable figures for the first quarter. RIM has been losing out to rivals such as Samsung — which recently unveiled its Galaxy III handsets — and HTC, both because of their touchscreens and because RIM has delayed the release of new models. Still, BlackBerry remained the top smartphone brand, IDC said. ........ Meanwhile, the market shares of BlackBerry and Nokia’s Symbian, two pioneers and former leaders of the smartphone market, both fell below 5 percent, the research group said. Globally, IDC reported that Android had a 68.1 percent market share of all smartphones shipped during the quarter, while BlackBerry and Symbian had 4.8 percent and 4.4 percent, respectively. The surge in demand for Android-based phones has led to large-scale marketing efforts by local mobile-phone retailers including Erajaya Swasembada, which recently opened a new store in Jakarta that sells Android products exclusively. ........ Yulita, the businesswoman in international trade, says she uses her Android as her main phone but is also holding onto her BlackBerry, at least for now, to make use of its messenger service, and won’t buy any new models. When asked on how long she would cling on to her BlackBerry, she said: “Until my friends stop using it.” "

5. sumenep

Posts: 3; Member since: Feb 27, 2013

From REDIFF February 4th, 2013. "Research in Motion Ltd must chart a tough course in its two key emerging markets of India and Indonesia: quickly launch cheaper handsets to woo lower-end subscribers while restoring its tattered brand among the countries' status-conscious. The company, which is rebranding itself BlackBerry after its best-known smartphone, has won millions of followers in these two Asian countries, mostly by selling cheaper handsets and offering service packages as low as $2 a month. So it's unlikely that the Z10 model introduced last week, which operators in India expect to sell for around $750, will appeal to the users it must reach if it is to build market share. "It's clear that not only are India and Indonesia among the largest markets but in terms of future smartphone growth, they're amongst the ones with the most potential," said Melissa Chau, senior research manager at technology research group IDC in Singapore. "But the two devices that have been launched are not well aligned to the needs of these two markets." "

6. Rexperia

Posts: 136; Member since: Sep 28, 2012

We call it "4l4yers" for BB users in Indonesia...

7. AndroIndonesia

Posts: 12; Member since: Sep 28, 2012

And, we call the 4l4yers is "kamseupay"

9. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

"Alay-alay gaptek" to be exact...

8. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

most of indonesians use bb not because of the phone itself, it is their friends who are persuading them to use it because of bbm, that said, samsung is starting to make some traction here, most people have 2 phones one is bb one is either iPhone or S3 or Note ii likewise, people are starting to realize that bb is outdated compared to android or iPhone just my 2 cents though..

10. MalarangengTukangNgutil

Posts: 3; Member since: Feb 28, 2013

The strength of the BB is the weakness of the BB. When people starting to flock to BB, it looks great. But when people starting to move away it have the power of collapsing domino effect. I've seen the destruction of BB community in a couple of Indonesia Big company. It start with the director, IT guy using the Android/iphone. Then the ALL-MUST-BBM start to change to whats app. After a while, the other employee start to move away from BB to Whatsapp. After 2-3 months, BBM is no longer mandatory. And that's the tipping point. BBM is also a two sided sword. When the boss/leader/higher-power ask/force other to use BBM, theres a love-hate situation with BBM. and when these people finally get the BBM out of the system, the hatred toward BBM becoming hostile. This ex-BB user will insult BB to no-end and make the society around him aware that BB is not as good as Android/iphone. This is the poison pill that make BB CAN'T recover with BB10 in USA/UK/everywhere.

11. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

i have that involuntary urge to yell at those people with high-end bb bold 9900 who are making fun of those who don't have bb

12. maka.itu.gua.BENCI.BB

Posts: 3; Member since: Feb 28, 2013

Then, you'll understand why THE RAGE behind BB10. Why some people want BB to fail!!! I also HATE when someone use BB. I feel unfriendly/irritated when someone (especially in indonesia where they seems doesn't have the same boundary value as me) FORCE/SUGGEST me to use BB/BBM. BTW Nikolas, please update your data/information. According to news in Indonesia, Android sales number already beat BB since early 2012. Google for more information.

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