BlackBerry executives are getting plenty of media exposure as everyone wants to talk to them about the new BlackBerry 10 OS and the BlackBerry Z10 and BlackBerry Q10 handsets. On Wednesday, over in the U.K. on the show 5 Live Breakfast, BlackBerry's U.K. Managing Director Stephen Bates was asked what his company had learned from the Apple iPhone.
Steve Jobs had the media eating out of his hand
Bates could have said that he'd rather not answer the question, or that he had nothing to say about the topic. Instead, he fumbled his way through a response that must have been programmed into his head by the BlackBerry PR team. But it came out all wrong. For example, the BBC interviewer asks the executive, "What have you learned from the iPhone?" Bates response? "So, so, the key focus around BlackBerry 10 that we’ve really driven to is to deliver a new unique user experience."
You can listen to the audio below. We really can't understand the reason for Mr. Bates' reaction to what is really a rather simple question. We have seen the new management team at BlackBerry go to great lengths to cut ties with the past, so we wonder about this reaction to the Apple iPhone. And Bates' tap dancing around the question has been spread throughout the media. Now is the time for the world to see a poised, focused BlackBerry as has been personified by CEO Thorsten Heins. It is time for Heins to put a positive spin on this. It is the sort of task that Steve Jobs would do countless times when Apple faced a public relations problem. The difference is that Jobs became a living legend who had the media eating out of his hand. It might be asking too much for Heins to pull a rabbit out of his hat.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts:
New accounts created within the last 24 hours may experience restrictions on how frequently they can
post or comment.
These limits are in place as a precaution and will automatically lift.
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed:
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts: