BlackBerry Priv's new television ad keeps it plain and simple

In support of a new pop-up BlackBerry Shop at Brookfield Place in Battery Park New York, the company has produced a new television ad for the BlackBerry Priv. This is the type of commercial that BlackBerry should have released when the phone was first launched. Immediately you are told that this is an Android phone that can run "millions of apps," eliminating one fear from potential buyers.

The commercial then goes on to brag about BlackBerry's "legendary security" and encryption technology, protecting users from hackers. "Priv has all the features you'd expect in a smartphone, but vastly superior to what you're used to," says the voice-over announcer. Still, the device is a BlackBerry which means that the keyboard must be discussed. Surprisingly, the ad focuses on the virtual QWERTY, calling it the best on-screen keyboard on any phone.

If you live near New York City, you might spot this ad on your television over the next few days. Check it out now by clicking the video at the top of the story.

Speaking of Android and BlackBerry, we could see the manufacturer soon introduce the BlackBerry NEON, which would be a re-branded Alcatel Idol 4.

source: BlackBerry via Crackberry

Related phones

  • Display 5.4 inches
    2560 x 1440 pixels
  • Camera 18 MP (Single camera)
    2 MP front
  • Hardware Qualcomm Snapdragon 808
    3GB RAM
  • Storage 32GB, microSDXC
  • Battery 3410 mAh
  • OS Android 6.0 Marshmallow


Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless