BlackBerry CEO writes to employees, says company will focus on areas where it can deliver

BlackBerry CEO writes to employees, says company will focus on areas where it can deliver
BlackBerry CEO John Chen, in the face of a $4.4 billion quarterly loss reported by the Canadian manufacturer on Friday, has written a letter to his work force. In the letter, Chen acknowledged that BlackBerry 10 inventory stuck in the warehouse, is losing value everyday. That explains the big $2.7 billion write off that contributed largely to the company's big fiscal third quarter loss.

Writing to employees, Chen says that the partnership that BlackBerry inked with Foxconn will payoff because of the contract manufacturer's ability to get products to market quickly. The CEO says that thanks to the partnership, BlackBerry can resume doing what it does the best: "iconic design, world-class security, software development and enterprise mobility management."

The executive wrote that he is working on recruiting a head of BlackBerry's Devices division. He also pointed out that BlackBerry remains a leader in secure enterprise mobile device management, QNX is a leader in the automotive sector and BlackBerry is a pioneer in mobile messaging with BBM. Chen also confirmed the news that LG plans to pre-install select Android phones with BBM.

The new man at the helm of BlackBerry revealed that the company has a $3.2 billion cash-position which means that it can make "strategic investments" in situations that can bring growth to the company. Writing the letter is a good idea because it clears up rumors, focuses on the company's strengths, and lets BlackBerry personnel know that they do have a new man at the top that has a plan. You can check out the letter below.


source: WSJ

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8 Comments

7. amirlukmanhisyam

Posts: 44; Member since: Jun 26, 2012

This is what a real CEO does. Not just write a memo and sneakily leaked them to the public...

6. Paximos

Posts: 283; Member since: Jul 26, 2012

It's been 24 business days and I have yet to get my refunds on 3x Z10s I bought for gifts but had to return them. If they are so sloppy with consumers in such manner, I rather they go away...

5. GeekMovement unregistered

I have lost my hopes for Blackberry... if they do end up coming back I'd be surprised.

3. jbitounis

Posts: 54; Member since: Oct 08, 2011

P.S.: You're all fired.

8. InspectorGadget80 unregistered

Watch this CEO take a huge bonus while everyone else looses their jobs at BB.

2. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I hope he can really save BlackBerry from sinking and help them get back in the game. I want to give BlackBerry a try but the expensive price and the lack of apps is just a big let down. But anyhow, good luck to Mr. Chen and BlackBerry.

1. camera531

Posts: 346; Member since: Jun 30, 2012

I'm very confident that this guy is going to turn BlackBerry back into a profitable company. It might not be the industry leader that it was, but there's too much potential and overall value (security, communications, etc.) in BlackBerry for it to simply disappear. It just needs the right person in charge and I think they FINALLY got him.

4. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Indeed. One thing that will help is to offload the old, unsold devices. It is just costing them money to have them sit around. And getting those devices on market will help with app sales and such.

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