BBM now offers stickers based on Disney's Frozen
BlackBerry calls its stickers larger and more beautiful than emoticons, and users can include them in messages being sent to other BBM users. Besides Frozen, Disney fans can also purchase a pack of stickers based on Toy Story.
BlackBerry is trying to monetize the messaging app by adding the BBM shop, and by allowing companies to pay to sponsor discussion groups on BlackBerry Channels. In addition, BlackBerry CEO John Chen is trying to open up BBM to every platform. What the executive realized from Facebook's $19 billion acquisition of WhatsApp, is that the more subscribers BBM has, the higher the value it has. We believe that Chen considers BBM a crown jewel inside the company, that could be sold or spun off if needed, to raise money.