Asus pits the ZenFone Max against the iPhone 6s Plus to present its superior battery life

Announced back in August last year, the Asus ZenFone Max can be bought since January in select regions, being marketed as an affordable smartphone (around $200) with long-lasting battery. At the moment, the ZenFone Max is not officially available in the US, but we assume it's going to be launched soon. Until that happens, Asus wants us to know that the ZenFone Max is better than the iPhone 6s Plus when it comes to battery life, so it released a video to showcase that.

The video - embedded above - shows a ZenFone Max and an iPhone 6s Plus, both playing movies and TV shows next to each other until they run out of juice. Apple's handset (which has a 2750 mAh battery) lasts for 5 hours and 31 minutes, while Asus' smartphone (which packs a 5000 mAh battery) goes on and on for 12 hours and 45 minutes. What Asus doesn't mention is the fact that the ZenFone Max and the iPhone 6s Plus are very different smartphones: the former offers modest features like a 5.5-inch 720p display and a Snapdragon 410 processor, while the latter sports a 5.5-inch 1080p display and is powered by Apple's high-end A9 processor - these things greatly matter when it comes to battery life.

Of course, the ZenFone Max does seem to be a nice choice for folks in need of a decent handset with long battery life. At the moment, the smartphone runs Android Lollipop, but it will soon be updated to Android Marshmallow alongside other Asus devices.

Related phones

ZenFone Max
  • Display 5.5 inches
    1280 x 720 pixels
  • Camera 13 MP (Single camera)
    5 MP front
  • Hardware Qualcomm Snapdragon 410, 2GB RAM
  • Storage 16GB, microSDXC
  • Battery 5000 mAh
  • OS Android 6.0 Marshmallow
    ASUS Zen UI
iPhone 6s Plus
  • Display 5.5 inches
    1920 x 1080 pixels
  • Camera 12 MP (Single camera)
    5 MP front
  • Hardware Apple A9, 2GB RAM
  • Storage 128GB, not expandable
  • Battery 2750 mAh
  • OS iOS 13.x



19. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

Asus could ship a phone sporting a 10,000mAh battery with solar charging and I still would not touch it. Anything having so much as one byte of code produced by their software department is at the top of my avoid list.

16. Moose

Posts: 418; Member since: Jan 05, 2015

Asus can't get it right in my opinion. Their higher end phones had modest battery life so they come out with one that has great battery life but with feeble specs and weighing in at 202 grams - a brick in other words. So far, I haven't seen any Asus phone I am tempted to buy. They are rather large too, not at all as compact as better phones. It is only their price that is attractive.

20. Vagabondjonez

Posts: 163; Member since: Jan 21, 2016

Only 12 grams heavier than the iPhone 6s plus

15. Zack_2014

Posts: 677; Member since: Mar 25, 2014

32.7 Hours web browsing? I don't understand how that's calculated. Just the screen on itself idling at airplane wont reach any where near the video playback time.

11. VVayne

Posts: 103; Member since: Oct 01, 2015

And yet, you manage to do more tasks with iPhone, play more games, take nicer pictures. At least they have the battery, how nice for them.

7. MaryPoopins

Posts: 324; Member since: Jan 15, 2015

I wish companies would stop perpetuating this "iPhone is the best" myth by constantly comparing themselves to it in tests. Sure the iPhones are great phones this is clear, but they stopped being the uber-pinnacle of technology about 3 or 4 years ago. All these companies are doing now is creating a self fulfilling prophecy about Apple and their devices by essentially claiming they 'beat the best' in their testing vids. :/

8. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

iPhone is the best for a certain group of mobile user. Personally, I am not one of them, its too uniform and dull for my taste.

9. Awalker

Posts: 1988; Member since: Aug 15, 2013

And it's all for naught because they're not going to convert any iPhone users and Android users don't care for comparisons with the iPhone.

12. ibend

Posts: 6747; Member since: Sep 30, 2014

comparing to overated popular phone and beat it on one aspect is the easiest thing they can do to gain more popularity :-/

5. CX3NT3_713

Posts: 2365; Member since: Apr 18, 2011


3. EcoCare

Posts: 444; Member since: Jul 30, 2014

I'll be real and just take the iPhone 6s Plus.

2. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Would definitely buy a non-plus iPhone if it had a big battery, I can tolerate bezels on a phone with

4. ibend

Posts: 6747; Member since: Sep 30, 2014

both of them just like king and queen of bezels

6. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

What the heck happened to my comment? It suddenly became incomplete LOL. New character limit?

1. submar

Posts: 713; Member since: Sep 19, 2014

1080p screen lasts 5 hours and 31 minutes. What a joke.

10. Iodine

Posts: 1521; Member since: Jun 19, 2014

Why ? Shouldn't android users swear to explain how "much better hardware" like faster CPU, more pixels etc are worth any tradeoff in battery life/efficiency and how this test is unfair ?

14. insyt

Posts: 52; Member since: Sep 16, 2015

They can always compare it to an Xperia 1080p or even the 1440p S7 and the 6S will still get thrashed. These phones even offer more features such as SD slotslot, waterproofing, fast charging and are customisable.

13. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

The 6s plus battery life is amazing, It last more than all day, even with some heavy gaming. If you aren't planning on watching TV for 5 hours then you're good.

17. submar

Posts: 713; Member since: Sep 19, 2014

I can watch movie for over 6 hours on my great old Xperia Z(1080p) that has exceeded its charge limit.

18. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Good for you. I wouldn't watch TV on my phone to begin with.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless