As U.S. sales fade, Apple produces four new Apple Watch ads

Last week, we showed you a chart from Slice, Inc. that revealed a sharp downturn in daily Apple Watch sales in the U.S. The chart resembles a graph tracking the popularity of comedian Bill Cosby over the last couple of years. It shows daily Apple Watch sales declining 90% from those heady days in early April when 200,000 units a day moved in the U.S. Now, fewer than 20,000 Apple Watches are rung up in the country each day.

To get momentum swinging in the right direction again, Apple has produced four new commercials for its intelligent timepiece. One shows a mother and daughter spending time together with the Apple Watch in the midst of the action. Another shows a couple of female friends arriving in Beijing where the Apple Watch comes in handy to convert currency, get directions, and to send out a signal for help at a party, so that one of the girls can be rescued from unwanted male attention.

The Apple Watch comes in handy during childbirth as the device can be used to let everyone in your loop know that you are now the proud parents of a baby girl. And the last ad shows how the Apple Watch can be a useful part of a user's exercise program (as well as part of a balanced nutritional breakfast).

While these four ads alone aren't going to raise Apple Watch sales, new apps and features could help. And if the second-gen watch is a stand alone model that can make/take calls without being paired to an iPhone, we could see an uptrend in the chart. Will we ever see the device again sell 200,000 units a day in the U.S.? That would be a tall order for Apple to achieve.


source: Apple (1), (2), (3), (4) via BGR

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