As U.S. sales fade, Apple produces four new Apple Watch ads
posted by Alan F. / Jul 16, 2015, 10:18 PM
To get momentum swinging in the right direction again, Apple has produced four new commercials for its intelligent timepiece. One shows a mother and daughter spending time together with the Apple Watch in the midst of the action. Another shows a couple of female friends arriving in Beijing where the Apple Watch comes in handy to convert currency, get directions, and to send out a signal for help at a party, so that one of the girls can be rescued from unwanted male attention.
The Apple Watch comes in handy during childbirth as the device can be used to let everyone in your loop know that you are now the proud parents of a baby girl. And the last ad shows how the Apple Watch can be a useful part of a user's exercise program (as well as part of a balanced nutritional breakfast).
While these four ads alone aren't going to raise Apple Watch sales, new apps and features could help. And if the second-gen watch is a stand alone model that can make/take calls without being paired to an iPhone, we could see an uptrend in the chart. Will we ever see the device again sell 200,000 units a day in the U.S.? That would be a tall order for Apple to achieve.
source: Apple (1), (2), (3), (4) via BGR
Posts: 17136; Member since: Jun 17, 2009
Other than Jonathan Geller, the world has responded with a unified, "meh." Smartwatches are a solution looking for a problem. The biggest problem with the iWatch is its not a good looking watch, which as a piece of jewelry, it should be. (Add to that the fact that several other vendors have made very good looking smartwatches) Combine questionable usefulness with ugly and you don't have a recipe for revolution.
posted on Jul 16, 2015, 10:33 PM 6
Posts: 170; Member since: Feb 06, 2012
People really want it to be great. The second edition will be loads better, i'd guess. I can't believe how much it weighs! What were they thinking?
posted on Jul 16, 2015, 10:40 PM 0
Posts: 6910; Member since: Mar 16, 2013
The other thing is the cost. If you were really getting a lot of Apples watch for the money they are asking. Then that is one thing, but you are not. For instance the vast majority of other smart watches that are currently on the market cost a lot less. So taking the plunge is not as bad. However the amount that Apple charges, and the functionality people get out of their watch, it is clearly not worth it what Apple is asking. For instance the Moto 360 was on sale for $150. So taking the plunge at that price is much easier to stomach. But $350-$400 for what Apple is giving you, is a lot harder to stomach.
posted on Jul 17, 2015, 6:25 PM 0
Posts: 1904; Member since: Mar 25, 2014
Exactly, we all have a smart phone now a days, and it has more or less replaced a lot of things, including the watch. Other then some basic notification, song switching?, and the watch function a smartwatch really has a ton more features then we ever could need on such a small device, it is much easier to just pull out the phone which is larger, easier to handle, write on and such. Pebble watch has the right idea in my book, the other watches with a "ton" of features, are just.....meh.
posted on Jul 16, 2015, 11:03 PM 0
Posts: 2540; Member since: Sep 03, 2013
I suggest that you take a trip over to 9 to 5 Mac if you think the Apple watch isn't selling. It's going to be some people looking real stupid!
posted on Jul 16, 2015, 11:18 PM 0
Posts: 170; Member since: Feb 06, 2012
I'm not sure if any of those ads make the watch look like it's a valued gadget to be used as a daily driver. I rarely see people that use the Iwatch. Though, I use a Pebble Steel, and EVERYONE asking me if my watch is the new "apple watch." I just roll my eyes. Anyway, these ads don't highlight the product or give detailed views of the user interface.
posted on Jul 16, 2015, 10:37 PM 1
Posts: 678; Member since: May 27, 2015
This watch is way too ugly looking. It looks like a Casio from 1980. The Moto 360 V2 is going to be shown on July 28th, no thanks Apple.
posted on Jul 16, 2015, 11:46 PM 0
Posts: 349; Member since: Feb 28, 2015
Yes iwatch looks pretty dorky to me. What did Jony & team have in mind producing a square block watch? Lego blocks maybe?
posted on Jul 19, 2015, 12:15 AM 0
Posts: 3991; Member since: Jan 04, 2012
Keep in mind that all of Ive's designs are poor rehashes of Dieter Rams' designs for Braun, and that he's probably never bad an original thought in his head (so he's perfect for crabapple). The iwatch is a heavier, more awkward ipodShuffle with a screen on top and the wheel moved to the side.
posted on Jul 20, 2015, 9:34 AM 0
Posts: 2236; Member since: Jun 14, 2013
Slice only takes into account online sales, so basing the death of the Apple Watch, and by extension, the rest of the wearable market, on their metrics is just lazy reporting. Buying a phone online makes more sense than something that you strap to your wrist. Even Slice has admitted their own measurements may be a fraction of total sales
posted on Jul 16, 2015, 11:59 PM 0
Posts: 56; Member since: May 20, 2011
Story after story about the Apple watch, yet still no review of the Pebble Time, even though I bought mine retail (not kick-starter) and have had it for a week now. Shows you where the loyalty is here.
posted on Jul 17, 2015, 11:37 AM 0
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