As U.S. sales fade, Apple produces four new Apple Watch ads

As U.S. sales fade, Apple produces four new Apple Watch ads
Last week, we showed you a chart from Slice, Inc. that revealed a sharp downturn in daily Apple Watch sales in the U.S. The chart resembles a graph tracking the popularity of comedian Bill Cosby over the last couple of years. It shows daily Apple Watch sales declining 90% from those heady days in early April when 200,000 units a day moved in the U.S. Now, fewer than 20,000 Apple Watches are rung up in the country each day.

To get momentum swinging in the right direction again, Apple has produced four new commercials for its intelligent timepiece. One shows a mother and daughter spending time together with the Apple Watch in the midst of the action. Another shows a couple of female friends arriving in Beijing where the Apple Watch comes in handy to convert currency, get directions, and to send out a signal for help at a party, so that one of the girls can be rescued from unwanted male attention.

The Apple Watch comes in handy during childbirth as the device can be used to let everyone in your loop know that you are now the proud parents of a baby girl. And the last ad shows how the Apple Watch can be a useful part of a user's exercise program (as well as part of a balanced nutritional breakfast).

While these four ads alone aren't going to raise Apple Watch sales, new apps and features could help. And if the second-gen watch is a stand alone model that can make/take calls without being paired to an iPhone, we could see an uptrend in the chart. Will we ever see the device again sell 200,000 units a day in the U.S.? That would be a tall order for Apple to achieve.


source: Apple (1), (2), (3), (4) via BGR

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25 Comments

1. tedkord

Posts: 17136; Member since: Jun 17, 2009

Other than Jonathan Geller, the world has responded with a unified, "meh." Smartwatches are a solution looking for a problem. The biggest problem with the iWatch is its not a good looking watch, which as a piece of jewelry, it should be. (Add to that the fact that several other vendors have made very good looking smartwatches) Combine questionable usefulness with ugly and you don't have a recipe for revolution.

3. KFear

Posts: 170; Member since: Feb 06, 2012

People really want it to be great. The second edition will be loads better, i'd guess. I can't believe how much it weighs! What were they thinking?

23. sgodsell

Posts: 6910; Member since: Mar 16, 2013

The other thing is the cost. If you were really getting a lot of Apples watch for the money they are asking. Then that is one thing, but you are not. For instance the vast majority of other smart watches that are currently on the market cost a lot less. So taking the plunge is not as bad. However the amount that Apple charges, and the functionality people get out of their watch, it is clearly not worth it what Apple is asking. For instance the Moto 360 was on sale for $150. So taking the plunge at that price is much easier to stomach. But $350-$400 for what Apple is giving you, is a lot harder to stomach.

5. xondk

Posts: 1904; Member since: Mar 25, 2014

Exactly, we all have a smart phone now a days, and it has more or less replaced a lot of things, including the watch. Other then some basic notification, song switching?, and the watch function a smartwatch really has a ton more features then we ever could need on such a small device, it is much easier to just pull out the phone which is larger, easier to handle, write on and such. Pebble watch has the right idea in my book, the other watches with a "ton" of features, are just.....meh.

9. waddup121 unregistered

Smartwatches...too ahead of its time.

10. nctx77

Posts: 2540; Member since: Sep 03, 2013

I suggest that you take a trip over to 9 to 5 Mac if you think the Apple watch isn't selling. It's going to be some people looking real stupid!

11. nctx77

Posts: 2540; Member since: Sep 03, 2013

My bad, I meant Macrumors.

15. willard12 unregistered

It's hard trying to keep up with all the Apple propaganda sites we go to to in order to form our opinions.

19. tedkord

Posts: 17136; Member since: Jun 17, 2009

Wow, Macrumors. That's just an impeccable source. Shelves full of Pulitzers. BTW, I stopped by - nothing there to counter what's been said, that sales have plummeted.

2. KFear

Posts: 170; Member since: Feb 06, 2012

I'm not sure if any of those ads make the watch look like it's a valued gadget to be used as a daily driver. I rarely see people that use the Iwatch. Though, I use a Pebble Steel, and EVERYONE asking me if my watch is the new "apple watch." I just roll my eyes. Anyway, these ads don't highlight the product or give detailed views of the user interface.

4. tedkord

Posts: 17136; Member since: Jun 17, 2009

Of course they don't, the interface is a hot mess.

6. deserteagle911

Posts: 2; Member since: Jan 27, 2015

I'm gonna wait til next year. See what they come up with. First gen anything tends to be basic and anemic in performance and value.

7. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Initial sales is one thing but I wonder how many people returned them. It's obvious that first adopters are not praising the watch to their friends.

8. palmguy

Posts: 965; Member since: Mar 22, 2011

I don't think smart watch's will ever take off.

12. palmguy

Posts: 965; Member since: Mar 22, 2011

Too much of an over kill. Having all that on an itty bitty screen. Like having a skate board that can surf, go 70MPH down the highway, & fly at Mach 2 over your town.

13. DRS1977

Posts: 678; Member since: May 27, 2015

This watch is way too ugly looking. It looks like a Casio from 1980. The Moto 360 V2 is going to be shown on July 28th, no thanks Apple.

24. coldspring22

Posts: 349; Member since: Feb 28, 2015

Yes iwatch looks pretty dorky to me. What did Jony & team have in mind producing a square block watch? Lego blocks maybe?

25. -box-

Posts: 3991; Member since: Jan 04, 2012

Keep in mind that all of Ive's designs are poor rehashes of Dieter Rams' designs for Braun, and that he's probably never bad an original thought in his head (so he's perfect for crabapple). The iwatch is a heavier, more awkward ipodShuffle with a screen on top and the wheel moved to the side.

14. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Slice only takes into account online sales, so basing the death of the Apple Watch, and by extension, the rest of the wearable market, on their metrics is just lazy reporting. Buying a phone online makes more sense than something that you strap to your wrist. Even Slice has admitted their own measurements may be a fraction of total sales

20. tedkord

Posts: 17136; Member since: Jun 17, 2009

The fact that Apple hasn't released any kind of numbers on it, rather using phrases like "healthy" or even "not as many as we'd like" points to low sales. Add in the sudden four new commercials.. .

16. Firestorm

Posts: 44; Member since: Jun 27, 2015

Smart watch in general still not a must have like a phone. But apple watch is a overpriced garbage. I Doubt even idiot apple fans appreciate it.

17. ZeroCide

Posts: 810; Member since: Jan 09, 2013

I think the band 2 will be better.

18. gaming64 unregistered

No one is interested in smartwatches. It's just one geeky gimmick to me.

21. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Ouch Apple.

22. eyedoc81

Posts: 56; Member since: May 20, 2011

Story after story about the Apple watch, yet still no review of the Pebble Time, even though I bought mine retail (not kick-starter) and have had it for a week now. Shows you where the loyalty is here.

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