Arrival of Apple iPad Pro coincides with the Enterprise's rising tablet purchases

Arrival of Apple iPad Pro coincides with the Enterprise's rising tablet purchases
Forrester Research has just published an interesting chart that shows the rising percentage of the installed base of tablets owned by the Enterprise. This trend coincides with the introduction yesterday of the 12.9-inch Apple iPad Pro, which offers many features in a tablet that are perfect for employees in the field. The tablet's battery will keep the device running for as long as 10-hours, and there is the optional Apple Pencil to help workers make precise entries. Also available is a wireless QWERTY keyboard that uses magnets to hookup with the slate. Apple says that graphics run twice as fast as they do on the Apple iPad Air 2.

Make no mistake about it. Up until now, iPad sales have been declining, just like the rest of the tablet market. Consumers don't look to upgrade their tablets as often as their phones, and larger screened phablets are limiting demand. In Apple's case, the Apple iPhone 6 Plus could be eating into iPad sales. Last quarter, Apple reported a 13% sequential decline in iPad sales to 10.9 million units, which was an 18% year-over-year decline for the three month period.

When rumors about a 12.9-inch Apple iPad Pro started all the way back in 2013, the speculation was that Apple would be focusing on the Enterprise and educational markets with the slate. Two-years later, the product has been unveiled, priced at $799 for the 32GB version. Toss in $169 for the "smart QWERTY, and $99 for the Apple Pencil, and there are sure to be a large number of companies willing to give their laptop toting workers in the field the Apple iPad Pro.

The aforementioned Forrester graph shows the research firm's estimate that by 2018, businesses will own 20% of the installed base of tablets. Forrester estimates that figure is at 14% this year, up from 6% in 2010 when Steve Jobs unveiled the first Apple iPad. Surely the iPad Pro will play a role in the continued strong demand for tablets by businesses.

source: Forbes

Related phones

iPad Pro
  • Display 12.9" 2048 x 2732 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A9X, Dual-core, 2260 MHz
  • Storage 128 GB
  • Battery 10307 mAh



1. darkkjedii

Posts: 31597; Member since: Feb 05, 2011

$1,069 for 32 gig, Pencil, qwerty, and no cellular radio...ouch.

4. legiloca

Posts: 1676; Member since: Nov 11, 2014

Apple don't seem to know what Value For Money means.. :D

6. darkkjedii

Posts: 31597; Member since: Feb 05, 2011

Companies are all about the bottom line. Apple's just the best at it. :D

14. EC112987

Posts: 1216; Member since: Nov 10, 2014

Just paid off my iPhone 6 gonna keep it as a backup let's go 6s plus!!

16. darkkjedii

Posts: 31597; Member since: Feb 05, 2011

Enjoy it bro, I'm still on the fence. I'm really peeved at the lack of split view, slide over, and picture in picture. I wanna know the ram amount too. If I buy it, I'll just go get in line, so I have till then to decide.

21. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

It this price it all voice down to what advantage does iOS 9 has over Microsoft Windows. Also what type of digitalizer iPad Pro has, Microsoft Surface 3 Pro has a Wacom digitizer that support 1024 levels. Not looking very good from that angle. However, things might change along the way.

38. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Correction, only surface pro and surface pro 2 uses Wacom pen technology. Surface 3 pro and 3 onward are N-Trig technology which Microsoft acquired for $30 millions.

8. Salazzi

Posts: 537; Member since: Feb 17, 2014

What are you smoking? It's $1,079 for 128GB with cellular. 32GB and 128GB wifi only are $799 and $949 respectively.

10. jellmoo

Posts: 2660; Member since: Oct 31, 2011

$799 (32GB Tablet) + $160 (Keyboard) + $99 (Pencil) = $1,067.

15. darkkjedii

Posts: 31597; Member since: Feb 05, 2011

See post 10. You should've correctly read my post, before making that dumb ass post dude.

26. Salazzi

Posts: 537; Member since: Feb 17, 2014

Ah true. My apologies. It seems Apple has opted for a different experience. Hardware wise, in some respects, the iPad Pro beats the Surface Pro, but lacks in other aspects. For example: 2732 x 2048 vs 2160 x 1440 8MP camera vs 5MP 4 speakers vs 2 speakers (though both profess "stereo") 10hr battery vs 9hr battery 1.57 LB vs 1.76 LB weight (though really it's pretty insignificant) 3-4 core CPU vs 2 core (i3)- both are "desktop CPU" fingerprint scanner vs no fingerprint scanner cellular option vs no cellular option (I do wish Surface Pro had it) They are also different in some respects. Such as: No Mini Display port vs Mini Display port No full size USB vs 1 full size USB port No micro-SD card vs Micro-SD card reader No Pen included vs pen included Mobile OS vs Full OS I believe Apple kept the mobile OS instead of a full OS, because iOS is all about portability and simplicity. No need to dig through menus, create cluttered folders, etc. Instead they opted for putting plenty of power "under the hood" and leaving endless opportunities for developers to fill needs. I'd wager, that mobile apps competently compete with full-OS programs in many regards. The only limiting factor up until know, has been hardware, not software. The hardware is now well advanced, that anything most people would do on a full OS can be done on a mobile OS with no problem. In any regard, a full OS can be cumbersome. I remember using apps such as Splashtop to have a full OS experience on my iPad, and it was nothing special. In fact, I grew to dislike it because the OS was difficult to navigate on such a small screen. The purpose of a mobile OS and mobile device, is to free oneself. That is Apples mantra. The USB port and display port? Hardly necessary. Same can be generally applied to the micro-sd port. We are now in an age where cloud storage is abundant (and can be quite cheap too, depending where you look). Chromecast, Airplay, etc.. also remove the need for an HDMI or displayport, and our networks are growing exponentially to handle any demanded traffic, from streaming music to HD video. Therefore, Apple's use of a mobile OS is hardly a limiting factor. In any regard though, Mr Jedi, the pricing you posted was slightly off. I took the liberty too look at the Surface 3 and noticed a keyboard was also not included.. and the lowest configuration is 64GB compared to Apples 32GB, but again, you're gonna use up ~10+ just for the OS. A more fair comparison would be: $899+130= $1029 vs $949+99+169= $1217 This would make both have 128GB storage.

34. hound.master

Posts: 1044; Member since: Feb 27, 2015

IPad pro lacks a big thing and that's OS X surface pro 3 have Windows pro you can run any game you want with it. And then your comparison worth nothing since surface pro 3 is even older than iPad air 2 It should be compared to surface pro4 since it will be at almost the same time. There's also no programs or games even available on mobile OS that is even comparable to PC. You can't use cloud storage to play games or apps

39. Salazzi

Posts: 537; Member since: Feb 17, 2014

First off, the Surface Pro wouldn't handle most games at a comfortable frame rate. Secondly, it would be uncomfortable playing a PC game on a mobile device, let alone on such a limiting screen. That seems to be your primary point, yet it's a moot one.

41. hound.master

Posts: 1044; Member since: Feb 27, 2015

What surface is not a mobile device it's f**king ~12 inch limiting screen again what are you taking about? And what you want to play f**king battlefield or sth on it I'm not talking about those games you even know PC gaming? What's uncomfortable when you can attach a mouse and a keyboard or even a joystick on it I'm pretty sure IOS don't support that.

27. Salazzi

Posts: 537; Member since: Feb 17, 2014

The fact that the iPad has the option to have cellular as well, is a huge boon to the iPad. It's one of the biggest gripes that I, and I'm sure others, have about the Surface Pro. Leave a wi-fi zone and out the window goes Microsoft's continuuity, any collaboration you may be working on with someone at the same time, etc. It becomes a disconnected poo-poo. Just disconnect your desktop or laptop from the internet, and tell me just how usable it is. One of the biggest boons to the computing industry, is not just hardware prowess, but also connectivity and inter-connectivity through faster and more mobile networks. The internet is everything, whether we like to admit it or not. I'm not entirely sure why "wifi only" tablets still exist, other than the fact that one would constantly leave it at home. In other words, it's no longer for portability. In which case, just buy yourself a laptop or desktop with that money instead. In any regard though. To each their own. Just voicing my opinion :)

31. kajam

Posts: 222; Member since: Jun 24, 2015

They still exist because there is some kind of innovation happened not long time ago call WI-FI Tethering

9. nctx77

Posts: 2540; Member since: Sep 03, 2013

Get the tablet at $799. Are you really going to use the pen if your not an artist? As for the type case, get a third party! Boom!

12. nctx77

Posts: 2540; Member since: Sep 03, 2013

With that said, I'm torn between this and the iPad Air 2. My tablet never leaves the house. I might buy the Air 2 and wait for the big one to get forced touch if it doesn't have it.

17. darkkjedii

Posts: 31597; Member since: Feb 05, 2011

I can actually draw, but I wouldn't buy the Pencil. I'm good with my Air 2.

29. AlikMalix unregistered

I would buy the Pencil if it works across all my devices. if it's only ipad Pro - then Duh! no thanks..

33. darkkjedii

Posts: 31597; Member since: Feb 05, 2011

Yep, that's another reason. That would also so make the $100 purchase more sensible.

37. AlikMalix unregistered

It looks like it does what all my pens do combined and without latency. If I was to purchase the pencil and not my pens - the pencil would be cheaper. I do want it if it will work on my new iPhone.

2. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Definitely not consumers friendly, but it will appeared in every hospital, Academy, and most private and public sectors, don't expect to see this on residencial area

3. tedkord

Posts: 17463; Member since: Jun 17, 2009

Which Enterprise? NX-1701? NCC-1701? A, B, C, D or E?

24. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Certainly not Windows enterprises. They would pay 799 for a Surface Pro before any iPad. They think airlines count as enterprises.

5. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

So you have a business and you are going to spend 800-1000$ on a tablet running mobile OS? Seriously? Besides office no other app on this thing has serious potential, its adobe apps lack serious features and limit you with sizes and such. Its architectural apps are same. This is a cool presentation tool for porsche and mercedes dealers.

7. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

You can see somes already bought the most expensive mac on stage, to them it just an iPad they're going to get After all in US, corporate is richer and richer, citizens is poorer and poorer

20. TSMan2

Posts: 363; Member since: Aug 20, 2015

So what if they a rich??? Why should they buy phone-iOS tablet , over real productivity PC tablet??? It's not only Surface. They are many. With Pen and real Office. BTW iPad Pro is lame copy of Note Pro 12.2" that has the best tech, non-battery S-Pen. imbedded

40. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

They shouldn't, but they would'cause believe it or not, millions have a lot more cash than sense...

11. meanestgenius

Posts: 22482; Member since: May 28, 2014

I really don't see many enterprise entities justifying this type of expense for what is essentially iOS on a larger screen with a "pencil". Those that already use iPads will just stick with what they have.

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