Apps getting rejected by Apple if their screenshots show violence or a weapon
One developer says that even with apps approved for those 12 and over, Apple wants screenshots approved for ages 4 and above which is difficult for your average action game. Some are complaining that Apple is not enforcing its rules evenly. The screenshots for the game GangNations show cartoon gang members firing revolvers at each other.
In addition, The Loop's Jim Dalrymple said that he was told by Apple that it is being more liberal in terms of the images and screenshots in the App Store. Despite this, if we were trying to get an app listed at this moment, we would take the conservative stance.