Apple's tablet market share drops in 2013, Android and Samsung on the rise
posted by Daniel P. / Mar 03, 2014, 7:37 AM
Research firm Gartner just released its shipment numbers for 2013, and the picture is not pretty for anyone but lower-end Androids. Apple saw a huge market share slump, going from 52.8% of the tablet market with its iPads in 2012, to a 36% share in 2013. Granted, the piece of the pie is now much bigger, as 195.4 million units were shipped in 2013, up from 116.3 million in 2012 - a whopping 68% increase last year alone.
Most of this growth came from emerging markets, though mature economies still clocked a 30% increase in tablet demand. As per Gartner's analyst Roberta Cozza:
Still, Apple remained the largest single seller of tablets globally, a category it helped create and define with the iPad line. It sold more than 70 million units in 2013, which is a healthy increase from the 61.6 million sold in 2012. Unfortunately, Apple doesn't break those down between the 9.7" iPad, and the iPad mini, so there's no way of knowing exactly how much of this increase can be attributed to the iPad mini line.
From the rest of the brands, Samsung logged in the largest market share increase, going from the meager 7.4% in 2012, to almost 20% last year. Overall, Samsung sold 34 million pieces, while ASUS took the third place with 11 million uints. Microsoft's market share, with its Surface tablet line, remained unchanged at about 2%. It, however, saw an increase in the absolute number of tablets sold - 4 million - against 1.2 million in 2012.
With the advent of cheap $200 8-inchers, running Windows 8.1, that number might very well be revised significantly upwards when this year's results roll in, finally making it a three-horse race. The hybrid form factor was also the fastest-growing category of tablets, and most of those are running Windows, so that's where Microsoft's ecosystem might receive additional boost this year.
Posts: 270; Member since: Mar 28, 2010
Oh boy! This will be an epic troll fight.
posted on Mar 03, 2014, 7:40 AM 1
Of course it's obvious when you can get android tablets in happy meals and vending machines.
posted on Mar 03, 2014, 11:05 AM 1
Posts: 1144; Member since: Dec 05, 2012
Apple is still the indisputable king in tablet industry. And Im sure no one can beat it soon.
posted on Mar 03, 2014, 7:41 AM 5
Posts: 381; Member since: Nov 07, 2013
i don't think so
posted on Mar 03, 2014, 7:43 AM 9
Posts: 10457; Member since: May 14, 2012
I can stand behind this. Sorry, but he only tablet that gives iPads a run for their money are the Note and PRO series from Samsung. Everyone fails to utilize multitasking and features that enhance the experience.
posted on Mar 03, 2014, 9:44 AM 5
Posts: 3535; Member since: Dec 21, 2012
How are they any better? But after all it doesn't matter since all tablets with other OS than Windows 8.1 suck.
posted on Mar 03, 2014, 7:47 AM 3
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