Apple's tablet market share drops in 2013, Android and Samsung on the rise

Apple's tablet market share drops in 2013, Android and Samsung on the rise
As could be expected, cheaper Android slates have encroached on high-end tablet territory, with Apple's iPad line especially affected in the fight for market share.

Research firm Gartner just released its shipment numbers for 2013, and the picture is not pretty for anyone but lower-end Androids. Apple saw a huge market share slump, going from 52.8% of the tablet market with its iPads in 2012, to a 36% share in 2013. Granted, the piece of the pie is now much bigger, as 195.4 million units were shipped in 2013, up from 116.3 million in 2012 - a whopping 68% increase last year alone.


Most of this growth came from emerging markets, though mature economies still clocked a 30% increase in tablet demand. As per Gartner's analyst Roberta Cozza:



Still, Apple remained the largest single seller of tablets globally, a category it helped create and define with the iPad line. It sold more than 70 million units in 2013, which is a healthy increase from the 61.6 million sold in 2012. Unfortunately, Apple doesn't break those down between the 9.7" iPad, and the iPad mini, so there's no way of knowing exactly how much of this increase can be attributed to the iPad mini line.

From the rest of the brands, Samsung logged in the largest market share increase, going from the meager 7.4% in 2012, to almost 20% last year. Overall, Samsung sold 34 million pieces, while ASUS took the third place with 11 million uints. Microsoft's market share, with its Surface tablet line, remained unchanged at about 2%. It, however, saw an increase in the absolute number of tablets sold - 4 million - against 1.2 million in 2012.


With the advent of cheap $200 8-inchers, running Windows 8.1, that number might very well be revised significantly upwards when this year's results roll in, finally making it a three-horse race. The hybrid form factor was also the fastest-growing category of tablets, and most of those are running Windows, so that's where Microsoft's ecosystem might receive additional boost this year.

via TechCrunch

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47 Comments

1. chunky1x

Posts: 270; Member since: Mar 28, 2010

Oh boy! This will be an epic troll fight.

4. LiyanaBG

Posts: 381; Member since: Nov 07, 2013

Great News Android

22. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

So much for Apple's assertions regarding the superiority of dedicated tablet apps. Maybe it is time for Apple to do some innovation instead of suing and spinning?

29. Mxyzptlk unregistered

Of course it's obvious when you can get android tablets in happy meals and vending machines.

33. The13thKing

Posts: 849; Member since: Feb 26, 2014

lolllll

37. tedkord

Posts: 17417; Member since: Jun 17, 2009

Hyperbole all you got? Thought so. Well, besides the Grand Canyon of butthurt.

40. jroc74

Posts: 6023; Member since: Dec 30, 2010

I WISH it really was that simple.... Don't be mad that there are actually good android tablets that are cheaper.

46. Slammer

Posts: 1515; Member since: Jun 03, 2010

That's funny when you consider that offers for free iphones are on the back of some cereal boxes. John B.

2. emadshiny

Posts: 1144; Member since: Dec 05, 2012

Apple is still the indisputable king in tablet industry. And Im sure no one can beat it soon.

5. LiyanaBG

Posts: 381; Member since: Nov 07, 2013

i don't think so

9. emadshiny

Posts: 1144; Member since: Dec 05, 2012

If you just work with iPad and compare it with an Android based tablet, then you'll understand what I mean.

15. Finalflash

Posts: 4063; Member since: Jul 23, 2013

lol classic iFan, still stuck in 2012.

17. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

He's not an iFan. Just look at his profile picture. It's PS4. It's Sony. He likes Sony too. And many other brands too. Emadshiny is not a troller. I have been here long enough to know that.

18. emadshiny

Posts: 1144; Member since: Dec 05, 2012

iFan? LOL, this can be the last thing I would consider to become! But I will never close my eyes to reality.

23. RebelwithoutaClue unregistered

I worked with both and still I prefer Android based tablet.

24. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I can stand behind this. Sorry, but he only tablet that gives iPads a run for their money are the Note and PRO series from Samsung. Everyone fails to utilize multitasking and features that enhance the experience.

26. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Surface Pro 2?

34. The13thKing

Posts: 849; Member since: Feb 26, 2014

no one cares about it :/

35. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Nexus 7 2013 edition?

43. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Nexus 7 trails behind the iPad Mini 2. Trust me I've used both.

27. GeekMovement unregistered

I have an iPad. I haven't used an Android tablet yet, but I'm willing to bet that the newer tablets from Samsung and Sony are better.

30. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Exclude Sony. It fails to deliver a powerhouse tablet like Samsung's or Apple's.

31. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

There is no such a thing called "powerhouse tablet". All of them are just oversize smartphones without the phone functions.

36. XperiaFanZone

Posts: 2279; Member since: Sep 21, 2012

Definitely not the Surface tablets.

42. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Note series with S-Pen and multi window said that's false.

39. GeekMovement unregistered

I think the Z2 Tablet could qualify with the decent specs it offers. Samsung is still on top no doubt though with its pro line. Lumia tablet looked nice too. Hopefully we'll see the sequel soon.

38. tedkord

Posts: 17417; Member since: Jun 17, 2009

If you work with a full Windows based tablet running full Office, you won't even understand what you mean.

7. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

How are they any better? But after all it doesn't matter since all tablets with other OS than Windows 8.1 suck.

16. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Agree.

3. tech2

Posts: 3487; Member since: Oct 26, 2012

and with the even refined Tab pro series it can take iPads head-on. Nice to see some competition to iPads

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