As usual, Apple's holiday ad will have you reaching for a tissue

Every year around this time, Apple releases a holiday video that really isn't made to promote its products. Instead, the annual clip usually has a message deeper than "buy an iPhone." Now that doesn't mean that Apple's products don't appear on these videos, it just means that the video tells a story that isn't about these devices. Last year's ad, entitled "Sway," included the iPhone X and the Apple AirPods, and featured a couple running into each other, dancing throughout the town. The tag line? "Move Someone This Holiday."

This year's ad shows a young woman who obviously loves to be creative. But she has such low confidence in herself that she doesn't even let her dog see her work. She keeps all of her drawings locked away in a box. Even at her job in a bakery, or on the bus, she is afraid to show her creativity. But her dog has had enough. One particularly windy day, the canine opens the bedroom window allowing all of the woman's work to be blown out of the box where they were being kept from others' eyes.

Of course, our heroine's work is suddenly blown into the hands of the townsfolk and they love it. Apple, which loves to use the tag line to pull on your heartstrings, does it again as the words "Share Your Gifts" are written on the screen.

While the actual spot is found at the top of this article, a video showing how Apple made the video can be viewed below.



1. emjoigently

Posts: 154; Member since: Aug 22, 2017

No, the tissue isn't for that.

2. rouyal

Posts: 1583; Member since: Jan 05, 2018

Guess I'm getting old. I just found it pretentious.

24. tedkord

Posts: 17362; Member since: Jun 17, 2009

The Frankenstein one a year or two ago was good. This wasn't.

3. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Its pretty sleek compared to low class advertising from other competition.

21. tedkord

Posts: 17362; Member since: Jun 17, 2009

Every Apple ad has you reaching for a tissue. So do the reviews every year crowning an Android phone as the best phone available, but for a totally different reason.

4. Sakeem

Posts: 859; Member since: Sep 05, 2012

Ummmm.......yeah didn't reach for any tissues.

6. cmdacos

Posts: 4220; Member since: Nov 01, 2016

If Apple really wanted you to share your gifts they would add multi user accounts on an iPad...

17. Vokilam

Posts: 1219; Member since: Mar 15, 2018

iPads desperately need multi-user accounts... thumbs up!

19. cmdacos

Posts: 4220; Member since: Nov 01, 2016

Unfortunately they don't value your security enough.

20. apple-rulz

Posts: 2122; Member since: Dec 27, 2016

The commercial is too long and too corny.

* Some comments have been hidden, because they don't meet the discussions rules.

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