Apple's pricey iPhone X gets a befitting $99 case

Needless to say, $999 is a lot to splurge on a phone, but it seems that flagship prices closing in on a grand are becoming the norm this year, rather than the exception, judging by the best and brightest that Apple or Samsung have to offer. The unique new iPhone X costs a thousand, for Apple has to recoup the development expenses and component costs that go with it, and even then it will be left with a slimmer profit than usual, say Wall Street analysts.