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Apple's pricey iPhone X gets a befitting $99 case

by Daniel Petrov / Sep 19, 2017, 7:06 AM

Apple iPhone X Leather Folio

Needless to say, $999 is a lot to splurge on a phone, but it seems that flagship prices closing in on a grand are becoming the norm this year, rather than the exception, judging by the best and brightest that Apple or Samsung have to offer. The unique new iPhone X costs a thousand, for Apple has to recoup the development expenses and component costs that go with it, and even then it will be left with a slimmer profit than usual, say Wall Street analysts.

So, what's a phone maker to do when it's not hitting the usual hearty gross margin on the iPhone X, as it does with the iPhone 7 or 8? Well, bet on accessorizing, it seems. Right now, Apple has three official cases listed on its site for the iPhone X, and two of them cost more than the corresponding cases for the iPhone 8.

Given that the iPhone 7 and 8 cases are interchangeable, that's not hard to imagine, yet it's the third, brand new case line for the iPhone X that caught our attention. Apple dubs it the iPhone X Leather Folio, and it is capable of waking up your phone each time you open it, plus it offers discrete compartments for cards, notes or bills. The new folio is made of "specially tanned and finished European leather for a luxurious look and feel."

The pricing? Well, it's $99, fitting like a glove on your $999 phone. For comparison, case makers like Mujjo offer full-grain vegetable-tanned European leather folios for the iPhone X at half the price, and the iPhone 8 or 8 Plus leather cases are also $49. These are no folios, though.

source: Apple

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4 Comments

1. Boybawang

Posts: 205; Member since: Jun 02, 2013

Im willing to invest 1,000 dollars on a phone as long as the Battery & screen has no expiration date. Both lithium ion & OLED have expiration dates.

posted on Sep 19, 2017, 7:38 AM 1

2. Panzer

Posts: 282; Member since: May 13, 2016

It will be at least 1500 dollars the time you buy a case, wireless charging pad, fast wireless charging setup, and sprinkle in some taxes. But we all know that S7 Edge was to expensive and you got all that minus a case for 750 dollars plus some tax if you preordered.

posted on Sep 19, 2017, 7:51 AM 0

3. brasstax

Posts: 541; Member since: Apr 16, 2014

"Apple dubs it the iPhone X Leather Folio, and it is capable of waking up your phone each time you open it, plus it offers discrete compartments for cards, notes or bills." iWallet revolutionary case... wow!!! Unlocks the set automatically... who would have thought of that?