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Apple's Jony Ive speaks about Apple product design and the competition

Apple's Jony Ive speaks about Apple product design and the competition
Apple’s lead designer Jony Ive is often viewed as one of the driving forces behind Cupertino after the passing of Steve Jobs. After all, Apple is known for its no-compromise product design and Ive has been heading the design department for a while. British-born Ive is known for rarely speaking up in public and that’s why this detailed interview about the way Apple devices are born is of particular interest.

In it, Evening Standard’s Mark Prigg, asks Ive about both the internal process of making an idea into a product and - of course - about the competition. In a nutshell, hard work and sound ideas are what Apple’s designer sees at the core of the tremendous success of Cupertino. Check out part of the Q&A below and jump to the source link below for the whole thing. Do you agree with what Ive says, or do you think there are other companies that can offer a similar all-in-one functionality and looks package? Chime in with opinions below.

source: ES via 9to5Mac

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