Apple's Jony Ive says current projects are their most important so far, talks Apple design

Apple's Jony Ive says current projects are their most important so far, talks Apple design
Today is Sir Jonathan Ive day, as Apple's head of design will receive knighthood for the creation of the iPod, iPhone, iPad and the MacBook Air, to name a few examples you might have heard about.

He gave a thorough interview how the British design school he graduated from is still influencing his design decisions, 20 years after he moved to California to work for Apple: "Even in high school I was keenly aware of this remarkable tradition that the UK had of designing and making. It’s important to remember that Britain was the first country to industrialise, so I think there’s a strong argument to say this is where my profession was founded."

The most interesting for us part is where he talks about the process of designing Apple's products. It turns out that sometimes the ideas are so novel, that the design team has to recreate the whole production process from scratch and show that the idea is viable, like the steel-and-glass chassis of the iPhone 4/4S.

Asked which is his favorite Apple product that his team had designed, Jony Ive replied: "It’s a really tough one. A lot does seem to come back to the fact that what we’re working on now feels like the most important and the best work we’ve done, and so it would be what we’re working on right now, which of course I can’t tell you about.” The opinion probably doesn't have the iPhone 6 in mind, as by that time it should be prepped for mass assembly, but rather the rumored iTV set that will be Apple's entry into a totally new market.

As for the general process of designing Apple's products, Sir Jonathan Ive seems to be most comfortable to talk about it as a team effort, and with a team that cares:

Asked about what's really going on with the software part of the equation, and why new editions have inherited elements from the old ones, like the fake leather background and stitching in the Calendar on both Macs and iOS devices, he didn't want to get drawn into the discussion with: "In terms of those elements you're talking about, I'm not really connected to that." Quite diplomatic.

Finally, and probably the most important part of the whole interview, Johny Ive says that to him Apple won't just change for the worse because Steve Jobs is no longer at the helm: 

source: TheTelegraph (part 1) (part 2)



1. Phullofphil

Posts: 1829; Member since: Feb 10, 2009

Cool first on an apple topic

2. dejahu

Posts: 35; Member since: Feb 01, 2012

Why doesn't everyone who has to say "first" on every topic realize that it just makes us start off hating you?


Posts: 93; Member since: Apr 17, 2012

No more like jealously......

6. kshell1

Posts: 1143; Member since: Oct 05, 2011

Saying first on a topic doesnt make you cool it makes you an idiot who thinks saying FIRST on a topic is cool


Posts: 93; Member since: Apr 17, 2012

I've course it does. He was waiting for an article and maybe Browsing till it was uploaded......

11. matrix_neo

Posts: 334; Member since: Nov 03, 2011

You're in a wrong site, this is not gsmarena. What we need here is to comment not to say 1St to comment .


Posts: 14; Member since: May 23, 2012

GSMARENA is better than phonearena! They have more posts! And users. You can even TROLL unlike phonearena if u call say Sheep u get banned......

3. android_hitman unregistered

OFMG!! a sir?? really? this title was given in the past to baronets and knights ... not to engineers or movie stars ...

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

all you have to do is be a famous britt in any fashion to get knighted these days. it doesnt mean anything anymore. sing a song? get knighted. write a book? get knighted. act in movies? get knighted. design electronics? get knighted.

7. kshell1

Posts: 1143; Member since: Oct 05, 2011

Hell Ozzy Osbourne was nighted. Elton John too

18. -box-

Posts: 3991; Member since: Jan 04, 2012

Yeah, but at least they're not blatant plagarists

35. gallitoking

Posts: 4721; Member since: May 17, 2011

if your are serious taken him to court if not shut up

29. tedkord

Posts: 17456; Member since: Jun 17, 2009

After the ceremony, Ozzy was quoted as saying, "Iz uh shru oner to be nmed uh noit uvda rnd tbl."

33. kshell1

Posts: 1143; Member since: Oct 05, 2011

its funny when he talks he sounds like hes talking with his mouth full of damn marbles but when he sings you can understand everything

37. remixfa

Posts: 14605; Member since: Dec 19, 2008

its very true. lol. every time i see him in a concert its complete mumbo jumbo until he sings, then its clear as a bell.

5. ilia1986 unregistered

He totally deserves it. That's one Apple employee who should take every bit for credit for the success Apple has had since he joined the company. Also - that's one Apple employee who will not meddle with questionable business practices or ethics.

13. JeffdaBeat unregistered

I have to agree with this one. You can say what you will about Steve Jobs, but Jony Ive is the mastermind behind the look of Apple products. He is truly incredible.

21. joaolx

Posts: 364; Member since: Aug 16, 2011

Totally agree. His the mind behind the designs of most Apple projects. Some Macs are considered a work of art and one of his is in a art museum. Is deserves to be a sir.

25. ZEUS.the.thunder.god unregistered

agree with you. he is gettin the credit he deserves because there is no ijobs to take credit of everything.


Posts: 93; Member since: Apr 17, 2012

How could he be SIR. What a joke.

12. mercorp

Posts: 1045; Member since: Jan 28, 2012


14. -box-

Posts: 3991; Member since: Jan 04, 2012

So Ive gets a knighthood for blatantly ripping off others' designs? Next we'll start getting knighthoods in Cadbury chocolates. What a load, and how disrespectful to those that have done something actually novel or beneficial for the UK.

17. -box-

Posts: 3991; Member since: Jan 04, 2012

For reference: Wikipedia about Dieter Rams: Gizmodo article about the blatant ripoffs:

24. tedkord

Posts: 17456; Member since: Jun 17, 2009

Alright, I'll give you the T3 pocket radio and original iPod. And the perforated aluminum. But the TV looks nothing like the monitor. Nor do the sound system and iPod dock. It's a stretch at the best to compare them. If you want to really see where Ive was influenced by another device, and a device with the same function, compare the iPhone 4 to the original LG Prada. It's as bad as the T3/iPod.

34. JeffdaBeat unregistered

But then you're going to have to say Samsung ripped the same thing from LG before Apple did with the Samsung Eternity.

23. joaolx

Posts: 364; Member since: Aug 16, 2011

Ripping off? One thing is inspiration, which might come from Braun products but that's it. Most of is work is innovative, simple, premium and calls to the attention of people.

31. tedkord

Posts: 17456; Member since: Jun 17, 2009

And, the same can be said of Samsung's early Android phones. They weren't copies, but were merely inspired by the original iPhone (and they didn't look nearly as identical as the og iPod compared to the Braun T3 pocket radio.

15. TR0LL

Posts: 41; Member since: May 20, 2012


19. elandrumiii

Posts: 109; Member since: Mar 20, 2010

So he ripped off designs? What phone looked like the 4/4S before it dropped. What Laptop looked like the Macbook Air or Macbook Pro before it came out. I did not say preform or the internals but had the look. Man I understand you hate Apple but really. the same people every post about apple saying the same thing to sum it up we know you hate apple. And no I am not pro apple. No I dont have an iPhone or iPad. I actually now own a galaxy Nexus and a Galaxy Tab. So come with the insults and and facts to back up your claims of non innovation at apple.

22. tedkord

Posts: 17456; Member since: Jun 17, 2009

The 4/4s are almost complete ripoffs of the original LG prada, which was designed before the original iPhone. A black rectangle dominated by a touch screen, a home button center bottom, metal wrapped around the edges, camera on the back top right. From a design standpoint, you have to be either blind or intellectually dishonest to say the IP4 isn't strongly similar to the Prada. Check it out: Not that that matters. I have no problem with manufacturers taking design cues from others. It happens all the time with cars. So long as it isn't identical, and doesn't steal patented tech (tech, not rounded corners or shapes, or grids of icons)

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