Apple's Jony Ive says current projects are their most important so far, talks Apple design

Apple's Jony Ive says current projects are their most important so far, talks Apple design
Today is Sir Jonathan Ive day, as Apple's head of design will receive knighthood for the creation of the iPod, iPhone, iPad and the MacBook Air, to name a few examples you might have heard about.

He gave a thorough interview how the British design school he graduated from is still influencing his design decisions, 20 years after he moved to California to work for Apple: "Even in high school I was keenly aware of this remarkable tradition that the UK had of designing and making. It’s important to remember that Britain was the first country to industrialise, so I think there’s a strong argument to say this is where my profession was founded."

The most interesting for us part is where he talks about the process of designing Apple's products. It turns out that sometimes the ideas are so novel, that the design team has to recreate the whole production process from scratch and show that the idea is viable, like the steel-and-glass chassis of the iPhone 4/4S.

Asked which is his favorite Apple product that his team had designed, Jony Ive replied: "It’s a really tough one. A lot does seem to come back to the fact that what we’re working on now feels like the most important and the best work we’ve done, and so it would be what we’re working on right now, which of course I can’t tell you about.” The opinion probably doesn't have the iPhone 6 in mind, as by that time it should be prepped for mass assembly, but rather the rumored iTV set that will be Apple's entry into a totally new market.

As for the general process of designing Apple's products, Sir Jonathan Ive seems to be most comfortable to talk about it as a team effort, and with a team that cares:


Asked about what's really going on with the software part of the equation, and why new editions have inherited elements from the old ones, like the fake leather background and stitching in the Calendar on both Macs and iOS devices, he didn't want to get drawn into the discussion with: "In terms of those elements you're talking about, I'm not really connected to that." Quite diplomatic.

Finally, and probably the most important part of the whole interview, Johny Ive says that to him Apple won't just change for the worse because Steve Jobs is no longer at the helm: 

source: TheTelegraph (part 1) (part 2)

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