Apple's 2016 holiday ad is a monster with a message that we all need to learn

In 2013, Apple's holiday ad was about a kid who seemed to be disinterested in what his family was doing during a holiday vacation. Just when we think the kid is a bad seed, sitting with his iPhone all day and ignoring his family, the truth comes out. He's been filming a family oriented video with his phone. A real tearjerker if there ever was one, and it even won a Creative Arts Emmy for "Outstanding Commercial."

The 2014 holiday ad from Apple showed a young woman using Apple devices to produce a cover version of a song that her late grandfather recorded to vinyl years ago.  Last year's holiday ad featured a duet between Stevie Wonder and Andra Day. The pair sang Wonder's 1967 tune "Someday At Christmas."

This year, Apple has come up with a video that covers a topic that we've all heard about since the election. Inclusion. The spot is titled "Frankie's Holiday," and it shows a monster (Frankenstein) shunned by the people in his home town. Everyone is scared of him, even when he screws in a couple of light bulbs on each side of his neck turning him into a Christmas beacon.

While the townspeople look on, Frankie uses his iPhone to play a backing track and starts singing a holiday song. And as usual, it takes a young child to show the elders how to make someone feel at home. Soon, all the scared faces of the townspeople are replaced with smiles as everyone sings. And Apple comes up with a tag line that we can only pray is being seen by certain politicians who will remain nameless. "Open your heart to everyone." Pass the tissues, please.

source: Apple



1. zunaidahmed

Posts: 1185; Member since: Dec 24, 2011

hmmm, not bad....

9. Klinton

Posts: 1409; Member since: Oct 24, 2016

Agree. Not as bad as the actual iPhone 7

10. kiko007

Posts: 7520; Member since: Feb 17, 2016

"Not as bad as the Note 7" FTFY :D

13. Klinton

Posts: 1409; Member since: Oct 24, 2016

What is the Note7 connection here?

14. kiko007

Posts: 7520; Member since: Feb 17, 2016

Why are you here just to troll?

15. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

You just went full troll, never go full troll.

17. kiko007

Posts: 7520; Member since: Feb 17, 2016

Did you not read above what I said?

18. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

I did, but how is someone who doesn't like the iPhone 7 automatically a Samsung fanboy troll?

19. kiko007

Posts: 7520; Member since: Feb 17, 2016

He's the same dude that said he'd buy a 250$ Note 3 because "It's a Note......nothing beats a Note!" not three days ago. He's a Samsung fanboy dude.....check his post history if you need more info.

21. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Oh I see, carry on then. [Added Klinton to Samsung fanboys in PA list]

2. trojan_horse

Posts: 5868; Member since: May 06, 2016

Monster frankie scares everyone, then latter makes everyone sing via an iPhone... Impressive ad by Apple, it could be another hit.

3. aljololzz

Posts: 85; Member since: Nov 07, 2016

yeah maybe

4. ctdog4748

Posts: 797; Member since: Mar 05, 2016

I'm a huge Apple fanboy, and I have to say this commercial is just lame. And corny. And dripping with sickening sentimentality. Yuck!

7. AllFanboysMatter

Posts: 206; Member since: Feb 14, 2016

That's what happens when you put an incredibly lame idiot like Tim CROOK in charge of Apple. Everyone has respect for Steve Jobs and what he did for Apple, even though many have disagreed with particular tactics. No one can deny, however, that Steve pushed Apple and then entire industry forward. Let's be serious for a second and mull over what Tim Cook has done since becoming CEO? This ridiculously unfinished commercial is a pure example of what Apple has become. They have become an unguided company off its hinges just throwing ideas at a dart board and running with whatever seems to stick. They have lost their competitive drive and innovative spirit and have fallen victim to the persuasive nature of a dollar. All Tim's success is based on the improved profits generated by making excellent business decisions coupled with incredibly apparent poor customer appreciation. 1. Let's make dongles 2. Let's get rid of headphone jacks 3. Let's make a $2000+ laptop under perform 4. Let's just not innovate anymore It's very obvious that he's lost himself behind the dollar, and will never find himself again. I just feel bad for the suckers that buy into his BS.

8. kiko007

Posts: 7520; Member since: Feb 17, 2016

Found another of Techie's alt accounts guys.......

5. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Doesn't matter. A Techie expert says Samsung has better ads with little Wayne pouringhis drink on his phone.

16. Klinton

Posts: 1409; Member since: Oct 24, 2016

Ads are nothing without a good product. Apple didn't do it with iPhine7.

6. Atrixboyyy

Posts: 617; Member since: Nov 03, 2011

Then there's this guy ^

11. tedkord

Posts: 17456; Member since: Jun 17, 2009

I kind of liked it.

12. darkkjedii

Posts: 31541; Member since: Feb 05, 2011

Apple should've had Krampus kick his ass

20. NarutoKage14

Posts: 1345; Member since: Aug 31, 2016

Trumpers getting another reason to boycott Apple.

22. Foxgabanna unregistered

Apple is a great company for the people. Samsung is a giant copy cat that is going to make a commercial with rod Stewart and Scrooge McDuck on there. JANKY

23. gersont1000

Posts: 473; Member since: Mar 13, 2012

"Apple is a great company for the people"??? LOL. Yeah, OK. All Apple cares about is inventing new ways of gouging their loyal customers because they know the customers' loyalty is insane and senseless.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.