Apple's 2016 holiday ad is a monster with a message that we all need to learn
posted by Alan F. / Nov 21, 2016, 4:51 PM
In 2013, Apple's holiday ad was about a kid who seemed to be disinterested in what his family was doing during a holiday vacation. Just when we think the kid is a bad seed, sitting with his iPhone all day and ignoring his family, the truth comes out. He's been filming a family oriented video with his phone. A real tearjerker if there ever was one, and it even won a Creative Arts Emmy for "Outstanding Commercial."
The 2014 holiday ad from Apple showed a young woman using Apple devices to produce a cover version of a song that her late grandfather recorded to vinyl years ago. Last year's holiday ad featured a duet between Stevie Wonder and Andra Day. The pair sang Wonder's 1967 tune "Someday At Christmas."
This year, Apple has come up with a video that covers a topic that we've all heard about since the election. Inclusion. The spot is titled "Frankie's Holiday," and it shows a monster (Frankenstein) shunned by the people in his home town. Everyone is scared of him, even when he screws in a couple of light bulbs on each side of his neck turning him into a Christmas beacon.
While the townspeople look on, Frankie uses his iPhone to play a backing track and starts singing a holiday song. And as usual, it takes a young child to show the elders how to make someone feel at home. Soon, all the scared faces of the townspeople are replaced with smiles as everyone sings. And Apple comes up with a tag line that we can only pray is being seen by certain politicians who will remain nameless. "Open your heart to everyone." Pass the tissues, please.
Posts: 1183; Member since: Dec 24, 2011
hmmm, not bad....
posted on Nov 21, 2016, 4:55 PM 2
Posts: 1408; Member since: Oct 24, 2016
Agree. Not as bad as the actual iPhone 7
posted on Nov 21, 2016, 5:34 PM 8
Posts: 5868; Member since: May 06, 2016
Monster frankie scares everyone, then latter makes everyone sing via an iPhone... Impressive ad by Apple, it could be another hit.
posted on Nov 21, 2016, 4:59 PM 0
Posts: 797; Member since: Mar 05, 2016
I'm a huge Apple fanboy, and I have to say this commercial is just lame. And corny. And dripping with sickening sentimentality. Yuck!
posted on Nov 21, 2016, 5:06 PM 5
Posts: 206; Member since: Feb 14, 2016
That's what happens when you put an incredibly lame idiot like Tim CROOK in charge of Apple. Everyone has respect for Steve Jobs and what he did for Apple, even though many have disagreed with particular tactics. No one can deny, however, that Steve pushed Apple and then entire industry forward. Let's be serious for a second and mull over what Tim Cook has done since becoming CEO? This ridiculously unfinished commercial is a pure example of what Apple has become. They have become an unguided company off its hinges just throwing ideas at a dart board and running with whatever seems to stick. They have lost their competitive drive and innovative spirit and have fallen victim to the persuasive nature of a dollar. All Tim's success is based on the improved profits generated by making excellent business decisions coupled with incredibly apparent poor customer appreciation. 1. Let's make dongles 2. Let's get rid of headphone jacks 3. Let's make a $2000+ laptop under perform 4. Let's just not innovate anymore It's very obvious that he's lost himself behind the dollar, and will never find himself again. I just feel bad for the suckers that buy into his BS.
posted on Nov 21, 2016, 5:24 PM 3
Posts: 2314; Member since: Apr 12, 2012
Doesn't matter. A Techie expert says Samsung has better ads with little Wayne pouringhis drink on his phone.
posted on Nov 21, 2016, 5:15 PM 0
Posts: 473; Member since: Mar 13, 2012
"Apple is a great company for the people"??? LOL. Yeah, OK. All Apple cares about is inventing new ways of gouging their loyal customers because they know the customers' loyalty is insane and senseless.
posted on Nov 22, 2016, 10:09 AM 0
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