Apple wins lawsuit in Mexico over use of phonetic iPhone name
In November 2012, a court in Mexico City ruled that Apple could not use the iPhone name in the country, because it violated iFone's trademarks. The legal fight went to the Mexican Supreme Court. Apple lost that appeal as well.
Now, the latest ruling means that Apple can still use the iPhone name, even though three of its carrier partners cannot. The easiest way to workaround the ruling would be for the three carriers bound by the decision, to focus on Apple's iconic apple logo which everyone knows. If Apple feels that this ruling might damage sales in the country, it could decide to pay for the iPhone name in Mexico. There is some precedent for that as Apple did pay Chinese company Proview $60 million for the rights to the iPad name in China. The carriers affected by the ruling can appeal to the Federal Court of Fiscal and Administrative Justice.