Apple will soon top Nokia in total handset sales each quarter

Apple will soon top Nokia in total handset sales each quarter
It was all set in motion on June 29th, 2007, when the OG Apple iPhone was launched. From that moment on, Apple and Nokia were moving in different directions. Nokia once had what some might have considered an insurmountable lead over Apple, in the number of handsets sold each quarter. By handsets, we mean both feature phones and smartphones. While the Nokia N95 was a beloved phone back in the day, smartphones were not Nokia's bread and butter in terms of sales volume. In fact, they still aren't. Now, Apple is about to overtake Nokia with only a smartphone business.

When you see Samsung at the top of this list, you are looking at the combination of Sammy's smartphones and feature phones. Considering that Samsung shipped an estimated 89 million smartphones in the first quarter, that means that the Korean manufacturer shipped 24 million feature phones in the period. Nokia shipped 47 million handsets in Q1, and Apple sold 43.7 million iPhone units from January through March.

One of the big reasons why Apple is about to surpass Nokia is that the latter has been losing feature phone sales left and right. The 47 million handsets that the Finnish company sold in Q1 represented a rather nasty 14.9 million decline in the number of phones sold from the previous year. Apple sold 6.3 million more handsets during that same time period. Keep in mind that Nokia has over 20 different models, many of them low priced feature phones, while Apple's current line up includes the Apple iPhone 5s, Apple iPhone 5c and Apple iPhone 4s.

Even more troublesome for Nokia is that economic factors cannot be blamed here. The price of an Apple iPhone, even with a carrier subsidy, is more than the $60 consumers in the emerging markets pay for the Nokia 220 feature phone. With the difference between Apple's sales and Nokia's sales down to 3.3 million units, don't be surprised if Apple catches Nokia to become the second largest overall purveyor of global handsets in the current quarter.

source: StrategyAnalytics via AppleInsider



24. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

There was a small one letter typo in the headline. The fixed version: "Apple will soon top Mokia in total handset sales each quarter"

21. gigaraga

Posts: 1454; Member since: Mar 29, 2013

Don't they already do that? Nokia is doing pretty bad (and with Microsoft? Ugh)..

17. danman7200

Posts: 5; Member since: Aug 23, 2012

I hope Microsoft disappears for destroying my favourite oem. Oh Nokia. Why did you not see that if you went android you would be on top!

18. brrunopt

Posts: 742; Member since: Aug 15, 2013

I hope you disappear, because i tired of that old fairy-tail story...

22. Johnnokia

Posts: 1158; Member since: May 27, 2012

100% agree

29. number29

Posts: 185; Member since: Jan 25, 2013

There's no way of us ever knowing for sure, but I think Nokia would have tanked worse with Android than they have with Windows Phone. There's very little way to differentiate with Android because at the end of the day, it's still Android underneath with all the flaws that entails. Manufacturers need to find ways to get people hooked into a platform, and to make them happy enough to stick with it. If you make an Android device, your customers could then just as easily buy another device from another manufacturer and get essentially the same thing, which means you've left yourself wide open to huge customer churn and unpredictability. Manfuacturers would be wise to follow Apple's model of proprietary software; it not only benefits them, it benefits the customer too (better user experience etc). Android is essentially a lose/lose/win option. A lose for customers due to the crappy products, a lose for manufactueres due to the crappy customers and a win for Google due to increased profits.

31. domfonusr

Posts: 1106; Member since: Jan 17, 2014

Well, thanks for calling me "crappy"...

35. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Nokia's design and build quality would have for sure differentiated them from other Android manufacturers. Nobody knows one way or the other, but had they ran with a real Android experience on a device like the 1020, it would have sold. The "X Platform" doesn't count, it's entry level and watered-down like a Kindle Fire. Nobody has the ability to time-travel into an alternate reality (except Nero and Future Alternate Spock Prime), so it is all speculation...

9. domfonusr

Posts: 1106; Member since: Jan 17, 2014

The Nokia that made the N95... the real Nokia... no longer exists. The Nokia that has survived under Elop, and now been bought (in part) by Microsoft is no longer recognizable.

6. CX3NT3_713

Posts: 2365; Member since: Apr 18, 2011

Troll bait article .....

4. mokhtar

Posts: 405; Member since: Jan 06, 2014

nokia is back

34. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Did you come here from the future and post? In a DeLorean? Please tell me you're from 2017...

3. Stuntman

Posts: 843; Member since: Aug 01, 2011

The headline should have been, "Nokia will soon fall below Apple in total handset sales each quarter."

5. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

But then it won't be advertisement for Apple. :D

7. Finalflash

Posts: 4063; Member since: Jul 23, 2013

The headline should have been "Samsung has been selling more smartphones than Nokia and Apple combined (even with Nokia's feature phones in the mix..almost) for a while now per quarter and we are only putting Apple in the headline so our secret back channel funds from our Fruity overlords keeps flowing in". PS: I will never land that vaunted headline maker job.

10. Sauce unregistered

Lol well duh. A caveman could realize that Samsung sells the most in this market. Look at all their saturation due from hundreds and hundreds of different phones.

11. PapaSmurf

Posts: 10457; Member since: May 14, 2012


12. Finalflash

Posts: 4063; Member since: Jul 23, 2013

So he is admitting that Samsung is ahead and that the story is unjustly trying to advertise Apple for an accomplishment no one gives a damn about. Also, by saying they produce multiple smartphones to reach such a goal he is also making it clear that he realizes Apple is behind in its market dominance philosophy and would do well to learn from rivals instead of relying on their famous head in a$$ stance regarding most things. Stop hating on him smurf...damn.

16. Sauce unregistered

I think you need help lol. All I was doing was stating the obvious. What you said, makes absolutely no sense.

20. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

It was Souce's lame attempt to troll and he failed. As always. :D

25. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Why do people have to go about trying to bring Samsung in an article that clearly states a fact between Apple and Nokia. Oh, so you're used to Apple vs Samsung, right? Then get a life. Btw, is Sauce trolling? no way.

30. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

First of all, show me please where I mentioned Samsung??? Second, read article and you will see that Samsung is also in this article!

33. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Somebody missed the fact that Nokia doesn't produce handsets anymore, so the article is moot as are some of the rediculous comments that follow.

28. number29

Posts: 185; Member since: Jan 25, 2013

Clearly Apple's stance is working just fine. They are the third largest phone manufactuere in the world and make by far the most profit from that. I think what you mean to say is that other manufactures should learn from Apple since Apple is clearly the most successful business in this market, by a long stretch.

15. AJagtiani

Posts: 466; Member since: Apr 24, 2014

Yeah, they're situation is that they are the number one smartphone manufacturer in the world and sell way more than your precious Apple.

19. Sauce unregistered

Number one *MOBILE* phone manufacturer. Fixed it for you.

27. number29

Posts: 185; Member since: Jan 25, 2013

The point of the article isn't Samsung selling the most phones. The point of the article is that Apple is on the verge of becoming the second biggest phone manufacturer in the world, leapfrogging the once dominant Nokia. Why would the headline say something completely different? It's an amazing achievement for Apple given their original ambitions of having 1% of the market.

1. brrunopt

Posts: 742; Member since: Aug 15, 2013

not only apple but every single phone manufacturer, Nokia doesnt makes phones anymore ;)

2. brrunopt

Posts: 742; Member since: Aug 15, 2013

Also the most likely scenario is apple sales decreasing the next quarter and the one after , as usual. So they might not surpass Microsoft before Q4 (launch of new iphones)

8. sgodsell

Posts: 7687; Member since: Mar 16, 2013

The majority of Nokia unit sales were their feature phones and not smartphones. Even just recently announced today. Nokia only sold around 5.3 - 5.6 million smartphones. Even Motorola sold more smartphones then Nokia in Q1 2014. WP helped kill off Nokia should be the next headline.

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