Apple tops Fitbit and Xiaomi to become number one in global wearable shipments during Q111
As Apple saw demand for its timepiece rising, Fitbit's shipments declined 36% from 4.5 million to 2.9 million. That massive decline nearly cut Fitbit's share in half from 24.7% to 13.2%, and dropped the company from the top of the market to number three. Staying in second place was Xiaomi, whose low-end Mi Band captured 15.5% of the wearables market during the first calendar quarter of this year. Xiaomi's wearable might have limited functionality, but it is cheap. Xiaomi shipped 3.4 million units in Q1, a decline of 10.5% from the number of deliveries it made during last year's first quarter.
Strategy Analytics put on its thinking cap and came to the conclusion that the Series 2 version of the Apple Watch is selling well in the U.S. and U.K. thanks to its styling and Apple's marketing. The firm added that Fitbit is suffering from slower demand for its fitness trackers, and its late entry into the smartwatch business.
source: StrategyAnalytics (RegistrationReq'd) via 9to5Mac