Analyst expects Apple to sell 350 million iPhone handsets over the next 12 to 18 months

Analyst expects Apple to sell 350 million iPhone handsets over the next 12 to 18 months
Daniel Ives, an analyst at GBH Insights, is expecting big things from this year's upcoming crop of new iPhone models to be released by Apple later this year. In a note to clients seen by Business Insiders, Ives says that over the next 12 to 18 months, Apple could sell as many as 350 million iPhone units. He bases this prediction on the large number of iPhone users who  didn't upgrade their older iOS flavored smartphones last year. He says that many thought the Apple iPhone 8 and iPhone 8 Plus were too similar to previous models, and that the Apple iPhone X was too expensive.

The analyst says that those looking for an iPhone X design at a lower price point will be able to pick up such a device this year at the more traditional "$700-$800" price range. Consumers looking for the top-of-the-line model will be able to pick up a "Plus" version of the iPhone X. He sees a huge demand for the new models in China. Of the 100 million iPhone users in that country, Ives says that 60 million to 70 million of them are due for an upgrade sometime over the next 18 months.


To understand what kind of demand Ives is forecasting for the upcoming iPhone models, for its 2017 fiscal year, Apple sold 216.76 million iPhone units worldwide. In its latest quarterly report covering the fiscal second quarter of 2018, Apple sold 52.2 million handsets globally.

source: BusinessInsider (paywall) via 9to5Mac

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11 Comments

1. Derekjeter

Posts: 1447; Member since: Oct 27, 2011

Do these anal-yst get big bucks to just guess s**t like this? If they do I’m in the wrong business. The only reason iPhone will sell is because Android has failed to create something that will catch everyone’s eye. I don’t think any Android phone is better looking than the one plus 6 or the Mate pro, but both units can’t work on all US carriers. I would trade my Pixel 2 XL for a one plus 6.

3. sgodsell

Posts: 6712; Member since: Mar 16, 2013

They are covering their butts. Especially when it's 12 to 18 months. If you take the 12 months which is roughly 220 million iPhones, and that is exactly what Apple should be selling for 12 months, but if you add 6 months as well, then adding 110 million means 330 million iPhones for 18 months. So it's basically the same amount of sales.

5. CreeDiddy

Posts: 2116; Member since: Nov 04, 2011

Don't you realize Apple can sustain flat growth year to year and still stay profitable for the next 5 years. You should worry about HTC, LG, Sony, etc...that won't make it within the next 5 years. Mark my words, Android will be very different years from now. Most companies will fall off as a result of the larger companies like Huawei, ZTE, and Samsung stay relevant. Dog eat dog.

9. sgodsell

Posts: 6712; Member since: Mar 16, 2013

Duh, Apple has been stagnant for a couple of years now. Apple had sold their most iPhones back in 2015 with 225.6 million iPhones sold. That same year Android combined sold 1.181 billion smartphones. In 2016 Apple sold 216 million iPhones to Androids combined 1.262 billion smartphones for that same year. In 2017 Apple sold 214 million iPhones to Androids combined 1.32 billion smartphones. Oh as for your Android will be very different years from now. Duh, mark my words as well. Apple and iOS will be very different from now as well.

2. c.m.s

Posts: 217; Member since: Dec 10, 2017

It's these completely unrealistic predictions that will trigger doom and gloom articles later when these analysts realise they were way off and they start writing reports about Apple cutting productions and iPhones selling much worse than expected...

4. kiko007

Posts: 7464; Member since: Feb 17, 2016

These predictions aren't al that unattainable. Apple already sells 225 million plus iPhone units in a calendar year. The added 125 mill are certainly feasible in an 18 month span.

6. c.m.s

Posts: 217; Member since: Dec 10, 2017

Even in it's worst case scenario, 350 million in 18 month, we are talking about an ~8% increase in sales (233 vs 216 million) compared to this year. I can not see that happen with a saturated high-end market. It's not realistic in my eyes unless Apple lower the price of the X models significantly, which I don't see happening either. And in best case 350 million in 12 month, a 62% increase in sale Y-o-Y?! Not happening, period! Why even suggest that. I do not believe they will sell more than they did 2015 when iPhone 6 was released.

7. sissy246

Posts: 6956; Member since: Mar 04, 2015

What happened to the 440m they were set to sale. It wasn't that long ago PA post that article. These analyst will say anything to make their money.

8. Humanoid

Posts: 1226; Member since: Dec 11, 2017

They would sell 500 mi if phone was not too overpriced out of USA. I know countries have different taxes, but 100% different final price is ridiculous.

10. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Yeah, Apple is being excessively greedy with their pricing, especially considering their phones isn't really more expensive to produce, they just ask more money to improve their profit margins to ridiculous amounts. Hurts the consumer, but improves the bottom line for Apple.

11. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

Sign me up for one...6.5 inch. That phone has my curiosity big time.

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