Apple still working to improve Maps, seeks to hire more mapping experts

Apple still working to improve Maps, seeks to hire more mapping experts
Apple Maps. What is the first thing that comes to mind when you hear or read those two words? For many it might the word “joke” or for some, “dangerous.” Despite its best efforts, Apple Maps was an embarrassment even if viewed with a sympathetic eye.

Since then, Tim Cook apologized, other Apple employees were shown the door (with a boot to the back side we suspect), and the jokes about Apple Maps are still not stale. Fortunately for Apple, the Maps debacle did not impede iPhone 5 sales.

Nearly a year later, it looks like Apple is still trying to shore up its talent pool and it is looking to hire dozens of full-time local field experts, developers and engineers to assist with Apple Maps. The most interesting of all those jobs looks like the “Maps Ground Truth Local Expert” position, of which, there are several openings around the world, from Auckland, New Zealand to Sapporo, Hokkaido, Japan, to Washington, D.C.

These field positions provide up-close reporting and quality testing to make sure that landmarks, road names, and other unique features are accurate to what Apple wants Maps to be. As part of the position, you also get to benchmark Maps against competing products too.

We applaud Apple’s efforts, but seeing as how most of these positions were posted only in the past couple days, we cannot help but wonder what took it so long to make the move. General user data has been a huge contributor to what has made Google Maps the class leader it is today, and Nokia’s HERE maps had the benefit of NAVTEQ’s infrastructure to develop its excellent product.

If you are interested in any of these positions, just to go Apple’s careers page, type in the keyword “maps” and you will find a number of positions around the world as well as in the heart of Silicon Valley to work on Apple Maps and get it caught up with the rest of the gang.

sources: Apple Insider via VR-Zone



1. darkkjedii

Posts: 31672; Member since: Feb 05, 2011

Work on it till its complete apple, the potential is awesome. As good as google maps is, and boy is it good, it still had its infancy and hiccups. Also apple quit saying thing like "the most beautiful, and powerful mapping experience ever", when the product is basically beta. I'm an avid apple product user, and a straight shooter. As a straight shooter, I have to say apple put its foot in its mouth on maps. Gotta crawl before you walk.

2. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

They are missing some data, and they got a late start, but they have already started pushing the entrenched players to up their game (And those offerings are not without their own hiccups). Google's foray into 3D was awful, and that was on the desktop, and Nokia's maps still lack some of the more advanced features of Apple Maps, which they are starting to include in Here. No company has offered anything near perfect, and some have a lot more time and money invested.

3. darkkjedii

Posts: 31672; Member since: Feb 05, 2011

Agreed. I think apples actually has the most potential from what I've seen. Flyover is fantastic, but needs visuals work. As for the rest of maps, it simply needs baking time. I use it a lot +1.

7. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

That image looks like a BOSS roller coaster! lol

4. amiaq

Posts: 509; Member since: Jun 30, 2012

Good luck!! by the time it's ready your users just need direction to their nursing homes.

5. darkkjedii

Posts: 31672; Member since: Feb 05, 2011

That sucked. And you posted it to get what?

6. kozza3

Posts: 778; Member since: Oct 17, 2012

i think it was to get a reaction from you darky

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