Apple sold 2.5 million iPhones in India throughout 2016; the company claims first place in premium smartphone segment
Tim Cook & Co. have employed various strategies in order to entice Indian consumers. The release of the more affordable iPhone SE specifically targeted developing countries, and recently, the company expressed serious interest in manufacturing its products in India. Such a move would allow Cupertino to dot the Indian landscape with Apple Stores and could potentially alleviate one of the iPhone's biggest cons for the local population – the price.
Most smartphones bought in the country cost $150 or less, which is far from the asking price of any iPhone. This is why the current market is dominated by Asian corporations. Samsung is placed first for 2016, accounting for a quarter of total handset sales, but these conditions are also perfect for mid-range Chinese manufacturers. Lenovo, Xiaomi, OPPO and vivo captured a combined 46% of total smartphone shipments in Q4 2016, pushing Indian companies out of the top 5 for the first time.