Apple reportedly plans to bring original shows to the Apple TV


Apple is reportedly looking at securing and producing original content for the Apple TV, allegedly in order to battle declining iPad sales. According to a new report by the Wall Street Journal, citing sources familiar with the matter, Apple's exclusive programming will be rolling out later this year.

Apple is already in talks with major Hollywood producers to secure exclusive content for its platform, WSJ also claims, and is also looking at hiring veteran marketing executives for promoting its new initiative. Amazon and Netflix have already had considerable success with original shows for their respective video streaming services, and it seems like the Cupertino tech giant wants to follow suit.

In addition to smaller-scale shows, Apple is also considering producing feature films further down the line, although the company is at this point not ready to invest hundreds of millions, or even billions, of dollars annually to compete directly with Netflix and Amazon. The content Apple will be producing in the beginning will be comparable to shows like “Stranger Things”, “Westworld”, and “The Man in the High Castle”, the report claims.

This could be a lucrative effort for Apple, as the company already has its own set top-box and proprietary streaming platform in the form of the Apple TV and the Apple TV app. However, despite having the groundwork in place, in order to succeed in this endeavor, the tech giant will also need some killer content to go along. That's the hardest part, really..

source WSJ

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5 Comments

1. bucky

Posts: 3785; Member since: Sep 30, 2009

Apple or Amazon or Netflix. I dont care who it is as long as we get better options/price than what the TV providers give us, Im game. Even if you have to subscribe to 3 different services, thats still only $25-$30 bucks a month for good quality shows/movies. In Canada if you want a good package you are paying well over $100 a month. Now if only we could get some proper sports streaming without having a TV subscription id be set.

4. tedkord

Posts: 17357; Member since: Jun 17, 2009

$100? I wish. My monthly cable bill (with internet) is almost $200, and that's only with one pay channel (HBO). And all they offer to existing customers is more expensive packages. I'm behind anyone who can break the cable company's monopolistic hold on content and bandwidth. But, that's not going to happen in the next 4 years.

5. joeytaylor

Posts: 957; Member since: Feb 28, 2015

If you call your cable company and tell them you would like to cancel they will have you talk to the retention people and you can get a better deal

2. CreeDiddy

Posts: 2203; Member since: Nov 04, 2011

Bottom line Apple needs to release an MicroLED or OLED TV with Apple TV built-in. There is no competition for OLED displays as this the perfect time for Apple to capture this market.

3. tedkord

Posts: 17357; Member since: Jun 17, 2009

Wasn't this reported months and months ago?

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