Apple reportedly gains a record-breaking 33% market share in Samsung's homeland, South Korea


A new report coming from Counterpoint Research claims that in South Korea, Samsung's is probably faced against a pretty grave future, as its market dominion in its homeland is threatened by Apple's crusade. Reportedly, Cupertino is currently basking in quite the popularity in South Korea, naturally thanks to its recent iPhone 6 and iPhone 6 Plus forerunners. South Korea, which is regarded as the market with the highest penetration of phablets, seems to be favoring these devices and the iPhone 6 Plus in particular way more than Sammy's recent Galaxy Note representatives, the Note 4 and the ingenious Galaxy Note Edge.

Speaking in numbers, Counterpoint Research reports that in October and November 2014, Apple had a record-breaking 33% presence locally, while Samsung was still at the top with 46%. However, have in mind that according to the report, Apple is on the rise, while Samsung is trumping towards the bottom (as you can see in the charts in the gallery below), which reveals a dangerous trend for Samsung.

What's more, Counterpoint Research's director in South Korea, Tom Kang, claims that this is the first time a foreign smartphone manufacturer has successfully claimed more than 20% of the South Korean market, as Samsung has traditionally been the go-to choice of local smartphone customers.


On another pretty large market in the East, Japan, Apple is reportedly the most popular manufacturer - grasping over 50% of the Japanese market in October and November 2014, Cupertino's rivals are trailing far behind. The second-closest, the locally-based Sony, had 17% of the market for the short period in question, while Samsung accounted for less than 6% of all smartphones sold. 

In the meantime, we already told you about Samsung's woes across China. To sum everything up - Sammy better get itself together or we might have a brand new leader on the smartphone market by the end of 2015.


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76 Comments

1. kalloud

Posts: 155; Member since: Jun 21, 2012

I think south korean people like bigger phones, that's why they chose samsung when iphones used to be too small. Now when iphone 6/6+ came out they chose them instead.

5. SuperNova

Posts: 649; Member since: Jan 15, 2015

No, they just want to change the brands often. When the time comes, they would switch back to Samsung or LG.

20. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Supernova, samsung and lg were just their short time alternatives. Apple has always been their choice before the galaxy s

57. deepblack

Posts: 50; Member since: Oct 09, 2013

All These guys know wrong. the increase of iphone sale came from " Korean mobile device distribution law "(Dan-tong Bub). the law prohibits flash deals with lots of subsidy from telecommunications company. Samsung and Lg phones was sold good due to the subsidy(iphones got little subsidy), but after the law, people buy iphones because used iphones price is much higher than androids, and the price of the phones are now similar without the subsidy. the law was enforced since Oct.10.14

59. deepblack

Posts: 50; Member since: Oct 09, 2013

Simply, Korean mobile device distribution law(Since Oct.2014) -> lost price advantages of androids -> increase of iphone sales

64. deepblack

Posts: 50; Member since: Oct 09, 2013

22. tiara6918

Posts: 2263; Member since: Apr 26, 2012

I can say so since all of them use the iphone 3gs and iphone4. Only less than 10%uses a galaxy s and none from lg. The only popular phone from lg in sk was their flip phone, like lollipop advertised by 2ne1 and bigbang but their smartphones had no sales back then

43. LGisgood

Posts: 833; Member since: Jun 23, 2012

G3 and G Pro series are both very popular here in Korea.

47. SuperNova

Posts: 649; Member since: Jan 15, 2015

Would you please stop your ignorant claim? Don't act like you know all about us. iPhone is just popular recently due to the release of iPhone 6 Plus. Like I said before, it's just a wave of new smartphone owners who want to taste the iPhone. After the launch of the Galaxy S6 or LG G4, iPhone would go back to its place. So, just stop your baseless information.

39. LGisgood

Posts: 833; Member since: Jun 23, 2012

right we koreans love samsung and lg or pantech apple has increased it sales due to some company's organzations want to give a try bigger iphones but when the s6 and g4 released they will back to lg or samsung. apple sales in korea is just a temporary .

41. LGisgood

Posts: 833; Member since: Jun 23, 2012

LG G Flex 2 will destroy iphone6 + in Korea just wait for one week from now.

7. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well that was the case with the rest of the world as well. This is actually great news, nothing like being hit at home to drive the point home lol. This literally guarantees a shake up of the current power structure which can only mean great things for Android fans.

2. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

Android => Deadroid

3. AlikMalix unregistered

I wish I could down vote your post...

4. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Sadly they took away that feature to encourage trolling.

6. SuperNova

Posts: 649; Member since: Jan 15, 2015

Dont be too happy. Samsung is still number one. 1.Samsung = number 1 2.Samsung = Android 1 & 2 => Android >>>>> iSuck

9. AlikMalix unregistered

Wish I can downvote your post too.... You need to hook up with Bobby above - I hear "opposites attract"....

11. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

Why don't you apply for PA's moderator?

13. AlikMalix unregistered

Sorry dude, I dont mean to push your buttons, but your posts against Android are crude...

14. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

Are they? PA is infested by so many brain-deadroids. I'm just doing the cleaning job. Balance is crucial.

19. AlikMalix unregistered

I thought the same thing a while back - it doesnt work.. just makes them more angry.... ever heard of "dont poke the poop and it wont stink"...?

21. darkkjedii

Posts: 31036; Member since: Feb 05, 2011

Alik, Bobby can be hardcore, but I totally agree his post #14. There are far more disrespectful android fanboys on this site than Apple, they even brag about how they've overrun and now run the site. Their disrespect is so much, it's to a point where the attack PA's staff, and call it freedom of speech. Freedom of speech goes both ways, if they can attack iOS users, then iOS users can attack back. I think Bobby should do just what he's doing. This site has far more SuperNovas, than Bobbys. BB do ya thing bro, they've earned it. +1

23. AlikMalix unregistered

Oh believe me, I agree, the Apple-hater overrun is so huge this is the only site that has Apple constantly loosing every single poll - whereas the rest of the web puts them above or at the least on level with the rest of the devices... It makes it difficult to criticize your own chosen device because they take your slight criticism, inflate it, and throw it back at you. I just think that doing it with class creates a more potent debate... I tried it both ways, and blabbing biased crap at haters does generate more replies, but it takes the conversation to nothing more than namecalling - which is NOT the reason I'm here...

25. darkkjedii

Posts: 31036; Member since: Feb 05, 2011

I agree with you 100% also. I've noticed though, no matter how polite you are, sooner or later you'll be disrespected and attacked as an Apple user. It gets to the point, of can't win for losing lol. It's a tech site though, and guys that do the personal insults and stuff are cowards. They'd never approach someone face to face and say all that stuff, so it's whatever. Some of the names I get called, I laugh at, cuz I know the person saying it is a cream puff, that comes here to be big and bad, cuz in public they wouldn't say it. I try my best to keep it about tech Alik, there's a select group, I don't even bother replying too.

28. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Wow...."cuz I know the person saying it is a cream puff"....pot, meet kettle (that adage might seem racist in this instance lol, but I assure you it isn't".

27. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Wow you're hopeless. At least AK is trying to do the right thing and be better than the troll he responded to. Just because idiots want to be idiots, doesn't mean you should stoop to their level. Even if it is too late to save yourself, at least don't encourage others to do it like you are. Freedom of speech comes with a responsibility to not abuse and misuse it. Unfortunately, that aspect of "freedom" is never taught to trolls and the like.

30. darkkjedii

Posts: 31036; Member since: Feb 05, 2011

You're in that group.

33. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

darkkjedii, I have not seem any unbiased comment from the iOS camp in PA either. So its mirror, mirror on the wall...

35. darkkjedii

Posts: 31036; Member since: Feb 05, 2011

Is what it is bro. It's not like it's gonna stop.

44. iOSLMFAO

Posts: 290; Member since: Dec 15, 2014

LMAO, you're a f*cking lunatic. You take this site far, far and aWAAAAAYYYYY too seriously.

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